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Baman Motivala
Area Vice President, Nordic
bmotivala@salesforce.com
Welcome to the
Age of the Customer
70
60
50
40
30
20
10
Rate of Change
-10 -8 -6 -4 -2 0 2 4 6 8 10
Digital
Evolution
Index 

Score
Source: Tufts University/HBR
60
50
40
30
20
10
Stall Out Stand Out
Break OutWatch Out
-10 -8 -6 -4 -2 0 2 4 6 8 10
70
Digital
Evolution
Index 

Score
Rate of Change
Source: Tufts University/HBR
60
50
40
30
20
10
Stall Out
-10 -8 -6 -4 -2 0 2 4 6 8 10
NL
FI
DK
NO
FR
BE
AU
UK
SE
DE
JP
AT
CZ
ES
70
Digital
Evolution
Index 

Score
Rate of Change
Source: Tufts University/HBR
Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Designing Digital Companies
Digital Services

Backbone
Digitized 

Solutions
Operational 

Backbone
Customer 

Engagement
Source: MIT
IoT
Analytics
Social
Mobile
Cloud
Billions
of connected things
Trillions
of customer interactions
MillionsThousands
The Age of the Customer
Powered by SMACIT
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
Your company Your customers
The Customer Gap
of customer data 

has been analyzed
1< % 77%of customers are not 

engaged with companies
Age
6-8
Age
8+
Age
0-3
Age
4-5
Build 1-to-1 Customer Journeys
Future of Play - Creating lifelong relationships
Connect to Your Customers in a Whole New Way
Apps & Products
Connected
faster case
resolution
66%
Employees
Connected
Partners
Connected
Communities
Connected
Become a Customer Company
IoTIoT
Connect to your customers 

in a whole new way.
Run your business 

from your phone.
Build 1-to-1 

customer journeys.
Get smarter about 

your customers.
IoTIoT
Global CRM Leader
App
Cloud
Community
Cloud
Marketing
Cloud
Service
Cloud
Sales

Cloud
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.



The Gartner documents are available upon request from Salesforce.
A Magic Quadrant Leader for Sales Force Automation
Gartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15
#1 Marketshare in Sales Automation Applications, 2014
IDC's Worldwide Semiannual Software Tracker, June 2015
7 industry-leading apps
1 platform
#1 Marketshare in Customer Service Applications, 2014
A Magic Quadrant Leader for the CRM Customer Engagement Center
Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15
IDC's Worldwide Semiannual Software Tracker, June 2015
A Magic Quadrant Leader in Horizontal Portals
Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15
A Magic Quadrant Leader for Enterprise Application Platform as a Service
Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15
A Magic Quadrant Leader for Digital Marketing Hubs
Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16
New Technology Model
Multitenant cloud computing
Innovation. Not Infrastructure
Scalable metadata platform
Adapt to your unique business
Most trusted enterprise cloud
Security | Availability | Performance ı
70%
faster time to market
Salesforce: 4th Largest Enterprise Software Company in the
World This Year
2011 • 2012
2013 • 2014 

2015
Most
innovative
companies in
the world
4th largest software company based on analyst
consensus revenue for FY2017. Salesforce fiscal 2017
guidance provided November 18, 2015: "revenue for
the company's full fiscal year 2017 is projected to be
approximately $8.0B to $8.1B.”
FY16 employees
FY16 revenue
$6.67B
20K
2013 • 2014
2015 • 2016
2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015 • 2016
Customer Success Across the Nordics
With thanks to our sponsors
Platinum
Gold
12:30 - 13:10
Keynote with Baman Motivala and guest
speaker, Hélène Barnekow, Telia
13:10 - 13:50
Digital Transformation - Fredrik Lind, Boston
Consulting Group
13:50 - 14:00
Salesforce Customer Success Platform - Live
demo
14:00 - 14:30 Networking Break and Expo
14:30 - 15:20
The Collaborative Economy - Rachel
Botsman
15:20 - 15:45
Salesforce Customer Success Platform - Live
demo
15:45 - 16:10
Keynote with Eileen O'Mara and guest
speaker, Hélène Benno, Min Stora Dag
16:15 - 17:15
Breakout 1 - Customer Journeys & 

Breakout 2 - App Cloud
17:15 - Networking
We Have a Packed Agenda
Hélène Barnekow
#SalesforceEssentials
Executive Vice President and
Head of Region Sweden
Salesforce Essentials, 26 April 2016
Fredrik Lind
Managing Director, Senior Partner
#SalesforceEssentials
Kai Mäkelä
Founder and CEO
#SalesforceEssentials
Salesforce Essentials, 26 April 2016
Robert Nordahl
Master Solution Engineer
Lotta Laurin
Head of Marketing Nordic
#SalesforceEssentials
Sell the way you want
Lightning Platform & Ecosystem
Sell faster
Salesforce SteelBrick & Microsoft Integrations
Sell smarter
SalesforceIQ & Sales Wave Analytics
Sell from anywhere
Salesforce1 Mobile App
#1 Sales application
Sales Cloud Lightning
revenue increase
+
37%
Connect any data to every user
Wave Platform
Get answers, faster
Sales Wave & Service Wave Apps
Take action, instantly
Wave Actions in Salesforce
Make decisions from anywhere
Wave Mobile
Leading analytics platform
Analytics Cloud
+
48%
faster decision making
Fast development for everyone
Lightning App Builder & Process Builder
Modern developer experience
Heroku Enterprise & Lightning Design System
#1 enterprise ecosystem
AppExchange & Lightning Components
Trusted, scalable & connected
Salesforce Shield, Connect & Thunder
App Cloud Lightning
#1 Cloud app dev platform
+
55%
faster deployment
12:30 - 13:10
Keynote with Baman Motivala and guest
speaker, Hélène Barnekow, Telia
13:10 - 13:50
Digital Transformation - Fredrik Lind, Boston
Consulting Group
13:50 - 14:00
Salesforce Customer Success Platform - Live
demo
14:00 - 14:30 Networking Break and Expo
14:30 - 15:20
The Collaborative Economy - Rachel
Botsman
15:20 - 15:45
Salesforce Customer Success Platform - Live
demo
15:45 - 16:10
Keynote with Eileen O'Mara and guest
speaker, Hélène Benno, Min Stora Dag
16:15 - 17:15
Breakout 1 - Customer Journeys & 

Breakout 2 - App Cloud
17:15 - Networking
We Have a Packed Agenda
Rachel Botsman
Author, speaker, teacher, thought leader
#SalesforceEssentials
Robert Nordahl
Master Solution Engineer
Rolf Hall
Senior Director Solution Engineer
#SalesforceEssentials
#1 Customer service application
Service Cloud Lightning
Connected service
Lightning Platform & Ecosystem
Faster service
Lightning Service Console & Omni-Channel
Support
Smarter service
Service Wave Analytics
Personalized service
Service for Apps with SOS &
Field Service Lightning
-
30%
field service costs
Jodi Truss
Manager, Subscriber
Relationship Marketing
Connect your entire workforce
Tools for agents, dispatchers & mobile employees
Smart Scheduling & dispatch
Automate scheduling based on skills,
availability, and location
Manage work in real-time
Update work orders, change requests, and job
status, on any device
Introducing:
Field Service LightningNEW
Now available
+
48%
faster case resolution
Powered by Thunder
IoT Cloud
Capture events from any device
Build intelligent real-time logic
Engage proactively and 1 to 1
Leendert Venema
CEO Sweden
#SalesforceEssentials
Salesforce Essentials, 26 April 2016
Eileen O’Mara
EMEA Senior Vice-President
Commercial Business Unit
#SalesforceEssentials
“Nothing is more important
than the trust and success
of every customer.”


- Keith Block
Vice Chairman, President & COO
“Our cloud platform and
rapid release cycle
inspires innovation for
every sized business.”


- Parker Harris
Co-Founder
“Our Customer Success
Platform accelerates
growth for every customer.”


- Alex Dayon
President & Chief Product Officer
“The business of
business is to improve
the state of the world.”


- Marc Benioff
Chairman & CEO
Our Core Values
How do we align every employee to live these values?
“ is an exercise in awareness
in which the result is total alignment”
Marc Benioff,
Founder & CEO, Salesforce
V2MOM
Vision

What do you want?
Values

What is important?
Methods

How to get it done?
Obstacles

What prevents me?
Measures

How to measure success?
pledge1percent.org
1.3M+ Service
hours1% Time
$115M+ Grants1% Equity
28K+ Nonprofit
organizations
1% Product
$250M
Donated
product


New Philanthropic Model
1-1-1 Model
500+ Companies

pledge 1%
Helene Benno
Executive Director
#SalesforceEssentials
Salesforce Essentials, 26 April 2016
Salesforce Essentials, 26 April 2016
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Salesforce Essentials, 26 April 2016

  • 1. Baman Motivala Area Vice President, Nordic bmotivala@salesforce.com Welcome to the Age of the Customer
  • 2. 70 60 50 40 30 20 10 Rate of Change -10 -8 -6 -4 -2 0 2 4 6 8 10 Digital Evolution Index 
 Score Source: Tufts University/HBR
  • 3. 60 50 40 30 20 10 Stall Out Stand Out Break OutWatch Out -10 -8 -6 -4 -2 0 2 4 6 8 10 70 Digital Evolution Index 
 Score Rate of Change Source: Tufts University/HBR
  • 4. 60 50 40 30 20 10 Stall Out -10 -8 -6 -4 -2 0 2 4 6 8 10 NL FI DK NO FR BE AU UK SE DE JP AT CZ ES 70 Digital Evolution Index 
 Score Rate of Change Source: Tufts University/HBR
  • 5. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 6. Designing Digital Companies Digital Services
 Backbone Digitized 
 Solutions Operational 
 Backbone Customer 
 Engagement Source: MIT
  • 7. IoT Analytics Social Mobile Cloud Billions of connected things Trillions of customer interactions MillionsThousands The Age of the Customer Powered by SMACIT LAN/WAN Client Server SNA Mainframe Terminal
  • 8. Your company Your customers The Customer Gap of customer data 
 has been analyzed 1< % 77%of customers are not 
 engaged with companies
  • 9. Age 6-8 Age 8+ Age 0-3 Age 4-5 Build 1-to-1 Customer Journeys Future of Play - Creating lifelong relationships
  • 10. Connect to Your Customers in a Whole New Way Apps & Products Connected faster case resolution 66% Employees Connected Partners Connected Communities Connected
  • 11. Become a Customer Company IoTIoT Connect to your customers 
 in a whole new way. Run your business 
 from your phone. Build 1-to-1 
 customer journeys. Get smarter about 
 your customers.
  • 12. IoTIoT Global CRM Leader App Cloud Community Cloud Marketing Cloud Service Cloud Sales
 Cloud Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
 
 The Gartner documents are available upon request from Salesforce. A Magic Quadrant Leader for Sales Force Automation Gartner, "Magic Quadrant for Sales Force Automation," Rob DeSisto, Tad Travis, 7/9/15 #1 Marketshare in Sales Automation Applications, 2014 IDC's Worldwide Semiannual Software Tracker, June 2015 7 industry-leading apps 1 platform #1 Marketshare in Customer Service Applications, 2014 A Magic Quadrant Leader for the CRM Customer Engagement Center Gartner, "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4/27/15 IDC's Worldwide Semiannual Software Tracker, June 2015 A Magic Quadrant Leader in Horizontal Portals Gartner, "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, 9/11/15 A Magic Quadrant Leader for Enterprise Application Platform as a Service Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Natis, et al. 3/24/15 A Magic Quadrant Leader for Digital Marketing Hubs Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al., 1/5/16
  • 13. New Technology Model Multitenant cloud computing Innovation. Not Infrastructure Scalable metadata platform Adapt to your unique business Most trusted enterprise cloud Security | Availability | Performance ı 70% faster time to market
  • 14. Salesforce: 4th Largest Enterprise Software Company in the World This Year 2011 • 2012 2013 • 2014 
 2015 Most innovative companies in the world 4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.” FY16 employees FY16 revenue $6.67B 20K 2013 • 2014 2015 • 2016 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 • 2016
  • 15. Customer Success Across the Nordics
  • 16. With thanks to our sponsors Platinum Gold
  • 17. 12:30 - 13:10 Keynote with Baman Motivala and guest speaker, Hélène Barnekow, Telia 13:10 - 13:50 Digital Transformation - Fredrik Lind, Boston Consulting Group 13:50 - 14:00 Salesforce Customer Success Platform - Live demo 14:00 - 14:30 Networking Break and Expo 14:30 - 15:20 The Collaborative Economy - Rachel Botsman 15:20 - 15:45 Salesforce Customer Success Platform - Live demo 15:45 - 16:10 Keynote with Eileen O'Mara and guest speaker, Hélène Benno, Min Stora Dag 16:15 - 17:15 Breakout 1 - Customer Journeys & 
 Breakout 2 - App Cloud 17:15 - Networking We Have a Packed Agenda
  • 18. Hélène Barnekow #SalesforceEssentials Executive Vice President and Head of Region Sweden
  • 20. Fredrik Lind Managing Director, Senior Partner #SalesforceEssentials
  • 21. Kai Mäkelä Founder and CEO #SalesforceEssentials
  • 23. Robert Nordahl Master Solution Engineer Lotta Laurin Head of Marketing Nordic #SalesforceEssentials
  • 24. Sell the way you want Lightning Platform & Ecosystem Sell faster Salesforce SteelBrick & Microsoft Integrations Sell smarter SalesforceIQ & Sales Wave Analytics Sell from anywhere Salesforce1 Mobile App #1 Sales application Sales Cloud Lightning revenue increase + 37%
  • 25. Connect any data to every user Wave Platform Get answers, faster Sales Wave & Service Wave Apps Take action, instantly Wave Actions in Salesforce Make decisions from anywhere Wave Mobile Leading analytics platform Analytics Cloud + 48% faster decision making
  • 26. Fast development for everyone Lightning App Builder & Process Builder Modern developer experience Heroku Enterprise & Lightning Design System #1 enterprise ecosystem AppExchange & Lightning Components Trusted, scalable & connected Salesforce Shield, Connect & Thunder App Cloud Lightning #1 Cloud app dev platform + 55% faster deployment
  • 27. 12:30 - 13:10 Keynote with Baman Motivala and guest speaker, Hélène Barnekow, Telia 13:10 - 13:50 Digital Transformation - Fredrik Lind, Boston Consulting Group 13:50 - 14:00 Salesforce Customer Success Platform - Live demo 14:00 - 14:30 Networking Break and Expo 14:30 - 15:20 The Collaborative Economy - Rachel Botsman 15:20 - 15:45 Salesforce Customer Success Platform - Live demo 15:45 - 16:10 Keynote with Eileen O'Mara and guest speaker, Hélène Benno, Min Stora Dag 16:15 - 17:15 Breakout 1 - Customer Journeys & 
 Breakout 2 - App Cloud 17:15 - Networking We Have a Packed Agenda
  • 28. Rachel Botsman Author, speaker, teacher, thought leader #SalesforceEssentials
  • 29. Robert Nordahl Master Solution Engineer Rolf Hall Senior Director Solution Engineer #SalesforceEssentials
  • 30. #1 Customer service application Service Cloud Lightning Connected service Lightning Platform & Ecosystem Faster service Lightning Service Console & Omni-Channel Support Smarter service Service Wave Analytics Personalized service Service for Apps with SOS & Field Service Lightning - 30% field service costs Jodi Truss Manager, Subscriber Relationship Marketing
  • 31. Connect your entire workforce Tools for agents, dispatchers & mobile employees Smart Scheduling & dispatch Automate scheduling based on skills, availability, and location Manage work in real-time Update work orders, change requests, and job status, on any device Introducing: Field Service LightningNEW Now available + 48% faster case resolution
  • 32. Powered by Thunder IoT Cloud Capture events from any device Build intelligent real-time logic Engage proactively and 1 to 1
  • 35. Eileen O’Mara EMEA Senior Vice-President Commercial Business Unit #SalesforceEssentials
  • 36. “Nothing is more important than the trust and success of every customer.” 
 - Keith Block Vice Chairman, President & COO “Our cloud platform and rapid release cycle inspires innovation for every sized business.” 
 - Parker Harris Co-Founder “Our Customer Success Platform accelerates growth for every customer.” 
 - Alex Dayon President & Chief Product Officer “The business of business is to improve the state of the world.” 
 - Marc Benioff Chairman & CEO Our Core Values
  • 37. How do we align every employee to live these values?
  • 38. “ is an exercise in awareness in which the result is total alignment” Marc Benioff, Founder & CEO, Salesforce V2MOM
  • 39. Vision
 What do you want? Values
 What is important? Methods
 How to get it done? Obstacles
 What prevents me? Measures
 How to measure success?
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