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salesforce pardot KPI Object Guide

Jeremy Mason, profile picture
Jeremy Mason

The document outlines the progression of potential clients through various stages in the sales funnel, from initial contact to closing opportunities. It mentions key metrics and tools like Pardot and Salesforce that track these transitions. The focus is on managing suspects, visitors, prospects, leads, and opportunities effectively.

Business
Related topics:
Marketing Operations • Demand Generation Insights • Marketing Automation
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Suspects/Visitors (cookied) Prospects (email known) MQLs/Leads (assigned to sales) SALs/Contacts (converted to Account/Client/Org) SQLs (converted to Opportunity) @@ @@ @ @ @ @@ pardot/salesforce KPI Guide $

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salesforce pardot KPI Object Guide