Design Thinking - Prototype - Mapping likes/dislikes
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Sam, a 23-year-old Chinese national and business consultant in the UK, seeks professional development that aligns with her values, which her current job does not provide. To address this, she will document her daily likes, dislikes, and desired activities for six weeks, helping her map experiences against her values of helping others, flexibility, and creativity. The goal is to gain insights into her work preferences and ultimately formulate clear goals for a more fulfilling career.
Design Thinking - Prototype - Mapping likes/dislikes
- 1. Stakeholder: Sam, 23 years old Chinese national, living in the UK for the past 5 years, MSc and BSc from UK universities, business consultant for one of the Big Fours. Studied piano and achieved highest level certification for amateur pianists in China Beautiful, tall, confident, ambitious, funny Problem Statement: 23yo Chinese national with BSc and MSc from UK Universities, living in London, tall, beautiful, sensitive, intelligent NEEDS TO develop professionally; find meaningful projects & activities with her employer or outside BECAUSE her work does not reflect her values, it is not challenging intellectually and she gets very unhappy. Idea: write every day for 6 weeks what you like every day, what you dislike and what you would like to do. At the end, read all and take action. #DTActionLab #Sam #consulting #values #map #self-awareness
- 2. Prototype: • Consulting work varies from day to day: you work with different people, your assignment can change from one day to the next, you are asked to work on projects at client site and for the practice development as well. • My prototype tries to develop a way of monitoring the activities & people interaction against Sam’s stated values: – Helping people and organizations – Flexible work – Creative work • I would ask Sam to map each combination of activity and new group of people against three axes as described in the next slide. • Timing: every day for the first 3 weeks with every change of activity & people/team.
- 3. Help People & Organizations - + - + Activity/People/Learning x x x Notes: 1. Activity:…………………………. ……………………………………………. 2. People:………………………….. ……………………………………………. 3. Learning………………………… ……………………………………………. 4. Value – Helping People & Organizations ……………………………………………. ……………………………………………. ……………………………………………. 5. Other Observations: 6. Date & Time
- 4. Flexible work - + - + Activity/People/Learning x x x Notes: 1. Activity:…………………………. ……………………………………………. 2. People:………………………….. ……………………………………………. 3. Learning………………………… ……………………………………………. 4. Value – Flexible Work ……………………………………………. ……………………………………………. ……………………………………………. 5. Other Observations: 6. Date & Time
- 5. Creative work - + - + Activity/People/Learning x x x Notes: 1. Activity:…………………………. ……………………………………………. 2. People:………………………….. ……………………………………………. 3. Learning………………………… ……………………………………………. 4. Value – Flexible Work ……………………………………………. ……………………………………………. ……………………………………………. 5. Other Observations: 6. Date & Time
- 6. • Sam should use this tool regularly in order to understand which types of activities and types of people give her a positive experience aligned to her stated values. • She might discover other values important to her which she was not aware of. • The tool should enable her to formulate clear goals and plan her next move in order to have a more fulfilling learning and working experience.
- 7. What worked IdeasQuestions? What could be improved • Simplicity • Easy to implement just with pen &paper • Quickly delivers information/insight • One view which would allow you to see all values matched against activities/people/learning • A view which would allow you to see trends/most liked/most disliked
- 8. Reflection a. What you learned by testing your prototypes; - Not everybody’s mind functions like mine. While it is easy for me to plot dots on this mental map, it is not Sam’s way of structuring her thoughts. - She was happy to adopt this method for chartering her working experience => completely new perspectives could give us insight into our behaviour/situation. b. What you would do next if you were to continue working on the project. • I would like to have more time to test the prototype with a variety of individuals and get their feedback regarding easiness of use, what they liked/disliked, if they would add anything, etc. I would also like to know if they discovered anything new abut themselves and what would they recommend to others using the same tool. • I would like to write a very simple intuitive how to guide • After testing with a significant number of people I would develop an app.