Same same but different
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Reto Laemmler, co-founder and CEO of TestingTime, discusses his multicultural background and the diverse team operating within key markets including Switzerland, Germany, the UK, and France. He emphasizes the importance of understanding different cultures in the workplace, creating awareness, and formalizing collaboration processes to enhance teamwork. The document highlights that UX is a universal topic, and through design, cultures and values can be shaped for the future.
Same same but different
- 1. Reto Laemmler, Co-Founder & CEO of www.testingtime.com
- 2. My multicultural experiences ● Raised in Switzerland ○ German, French, Italian ● Worked in San Francisco for 6 years ● Worked with Freelancers all around the world place your picture or graphic here
- 3. WE RECRUIT TEST USERS 3
- 4. Next level multicultural experiences ● TestingTime operates in 4 key markets: ○ Switzerland ○ Germany ○ U.K. ○ France ● Team of 22 with 10 different nationalities ● 900+ customers from over 10 countries ● 280’000+ test users from from over 138 different countries
- 9. Me
- 11. Some of my multicultural missteps
- 12. Direct Feedback: Switzerland - India place your picture or graphic here
- 14. Producing a video: Switzerland - Israel - Indonesia place your picture or graphic here
- 19. How to make it work in a multicultural team
- 21. Create awareness. Make your own agreements. ● Bring together everyone and discuss how the different cultures operate. ● Formalize the collaboration process together and have everyone agree. ● Adapt to other cultures but stay authentic.
- 23. Take aways
- 24. There is no right and wrong culture. “Same same but different.”
- 25. UX is an universal topic. As a UX professional, there is always something you can learn from another culture.
- 26. Design creates culture. Culture shapes values. Values determine the future. Robert L. Peters, Graphic Designer
- 28. Do you have an example? Let’s map it!