Sample DaaS
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This report provides an analysis of the Desktop as a Service (DaaS) market from 2013 to 2018. It segments the market by region, end user, product type, and vertical. Some key findings include: 1. The DaaS market is expected to grow significantly from $230 million in 2013 to over $1 billion in 2018, representing a CAGR of 34.5%. 2. North America currently dominates the market but Asia Pacific is expected to grow rapidly. 3. Enterprise users are the largest segment currently but mid-size businesses are adopting DaaS at a faster rate. 4. Windows-based DaaS products have the largest market share currently but Linux
Sample DaaS
- 1. DaaS Market - Outlook (2014-18) explore@researchfox.com +1-408-469-4380 +91-80-6134-1500 www.researchfox.com 1
- 2. ResearchFox Consulting is an Indian market research and consulting firm based in Bangalore. We strive to provide our clients with research data and reports which they can trust and analyze. Insights gleaned from our detailed and comprehensive research reports helps our clients stay ahead of trends. ResearchFox serves clients with services from data collection to analysis and reports. ResearchFox has extensive sector expertise and its consultants are abreast of global trends and issues across industries. Our areas of expertise include Manufacturing, IT, FMCG, Healthcare, Automotive, Government Sector and NGO, BFSI and Retail. Disclaimer : This report is furnished to the recipient for information purposes only. Each recipient should conduct their own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of ResearchFox Consulting Pvt.Ltd. contained in this report for any purpose. ResearchFox Consulting Pvt. Ltd. makes no representations or warranties regarding the accuracy or completeness of such information and expressly disclaims any and all liabilities based on such information or on omissions therefrom. The recipient must not reproduce, disclose or distribute the information contained herein without the express prior written consent of ResearchFox Consulting Pvt.Ltd. Copyright © 2015. ResearchFox Consulting Private Limited 2
- 3. Table of Contents 5. Market Segmentation 5.1 . Region North America Europe APAC ROW 5.2 . End User Enterprise Mid Size SMB 5.3 . Product Windows 2008 R2 based DaaS Windows 7/8 based DaaS Linux-based DaaS 5.4 . Vertical Education Financial Services Information Technology Manufacturing Others 6. List of Tables 7. List of Charts 1. Introduction 1.1. Report Description 1.2. Objective 1.3. Scope of the Research 1.4. Regions Covered 1.5. Key Takeaways 1.6. Key Stakeholders 1.7. Key Terminologies 1.8. List of Abbreviations 2. Executive Summary 2.1. Executive Overview 3. Research and Forecasting 3.1. Research Methodology 3.2. Forecasting Methodology 4. Industry Landscape 4.1. Market Size and Growth 4.2. Competitive Landscape 4.3. Market Share 4.4. Company Classification 4.5. Region Outlook 4.6. Market Metrics 4.7. Porter's Five Forces Model 4.8. Key Drivers Analysis 4.9. Key Constraints Analysis 4.10. Key Opportunities Identified 4.11. Key Challenges Identified 3
- 4. List of Tables Table 1: Market Estimation and Forecast Methodology, 2014 Table 2: Significance and Importance of the Market Forecast, 2014 Table 3: Market Size and Forecasting, 2013-2018 Table 4: Market Share, 2013 Table 5: Classification By Year of DaaS Launch Table 6: Classification By Type of Service Provider Table 7: Classification By Category of Companies Offering DaaS Table 8: Classification By Partnership with Enterprises Table 9: Classification By Company Headquarters Table 10: Classification By Deployment Table 11: Market Metrics Table 12: Competitive Landscape, 2013 Table 13: Market Drivers Ranked in Order of Impact, 2013-2018 Table 14: Impact of Top Industry Drivers on Business Functions, 2013-2018 Table 15: Market Constraints Ranked in Order of Impact, 2013-2018 Table 16: Impact of Top Industry Constraints on Business Functions, 2013-2018 Table 17: Market Opportunities Ranked in Order of Impact, 2013-2018 Table 18: Impact of Top Industry Opportunities on Business Functions, 2013-2018 Table 19: Market Challenges Ranked in Order of Impact, 2013-2018 Table 20: Impact of Top Industry Challenges on Business Functions, 2013-2018 Table 21: Market Size & Forecasting of North America By Region, 2013-2018 Table 22: Market Size & Forecasting of Europe By Region, 2013-2018 Table 23: Market Size & Forecasting of APAC By Region, 2013-2018 Table 24: Market Size & Forecasting of ROW By Region, 2013-2018 Table 25: Market Size & Forecasting of Enterprise By End User, 2013-2018 Table 26: Market Size & Forecasting of Mid Size By End User, 2013-2018 Table 27: Market Size & Forecasting of SMB By End User, 2013-2018 Table 28: Market Size & Forecasting of Windows 2008 R2 based DaaS By Product, 2013-2018 Table 29: Market Size & Forecasting of Windows 7/8 based DaaS By Product, 2013-2018 Table 30: Market Size & Forecasting of Linux-based DaaS By Product, 2013-2018 Table 31: Market Size & Forecasting of Education By Vertical, 2013-2018 Table 32: Market Size & Forecasting of Financial Services By Vertical, 2013-2018 Table 33: Market Size & Forecasting of Information Technology By Vertical, 2013-2018 Table 34: Market Size & Forecasting of Manufacturing By Vertical, 2013-2018 Table 35: Market Size & Forecasting of Others By Vertical, 2013-2018 4
- 5. List of Charts Chart 1: Market Size and Forecasting, 2013-2018 Chart 2: Region Outlook, 2013 Chart 3: Market Size & Forecasting of North America By Region, 2013-2018 Chart 4: Market Size & Forecasting of Europe By Region, 2013-2018 Chart 5: Market Size & Forecasting of APAC By Region, 2013-2018 Chart 6: Market Size & Forecasting of ROW By Region, 2013-2018 Chart 7: Market Size & Forecasting of Enterprise By End User, 2013-2018 Chart 8: Market Size & Forecasting of Mid Size By End User, 2013-2018 Chart 9: Market Size & Forecasting of SMB By End User, 2013-2018 Chart 10: Market Size & Forecasting of Windows 2008 R2 based DaaS By Product, 2013-2018 Chart 11: Market Size & Forecasting of Windows 7/8 based DaaS By Product, 2013-2018 Chart 12: Market Size & Forecasting of Linux-based DaaS By Product, 2013-2018 Chart 13: Market Size & Forecasting of Education By Vertical, 2013-2018 Chart 14: Market Size & Forecasting of Financial Services By Vertical, 2013-2018 Chart 15: Market Size & Forecasting of Information Technology By Vertical, 2013-2018 Chart 16: Market Size & Forecasting of Manufacturing By Vertical, 2013-2018 Chart 17: Market Size & Forecasting of Others By Vertical, 2013-2018 5
- 6. dfgfd dfgfdh dfgfh dfhgf Introduction 01 6
- 7. 1. Introduction 1.1. Report Description Desktop management has always been the talking point for companies as they can save costs by deploying innovative technologies and models. While some firms have resorted to technologies like Virtual Desktop Infrastructure (VDI) and Remote Desktop Services (RDS), one more contemporary desktop delivery model, called Desktop-as-a-Service (DaaS), has gradually evolved. Providing access to desktops anytime anywhere forms the basis of DaaS wherein these desktops are on cloud. However, this report provides information on how particular types of DaaS will fare in the market and which model would be best to invest in as an end- user of the technology. This report presents interpretative and easy-to-understand facts on how the current DaaS market is segmented based on end-user verticals, product types, delivery models, and geographies. It cuts through several facets of the DaaS market such as market size, market share for each segment, and the drivers and constraints of this marketplace. 1.2. Objective 1. To understand the DaaS market across the globe by addressing the challenges faced by the industry with regards to the adoption of DaaS. 2. To estimate the size of present global DaaS market and its forecast. 1.3. Scope of the Research Scope of the research was limited to understanding the market share across segments. Key drivers,constraints and challenges along with their impact on various business functions in both short term and long term were addressed. 1. End User Verticals 2. Product Delivery types 3. OS-based products 4. Regions based segmentation and their forecast. 1.4. Regions Covered 1. North America (USA, Canada and Mexico) 2. Europe (UK, Italy, France, Germany, Spain, Netherlands) 3. APJ (China, India, Japan, Australia and other Pacific countries) 4. Rest of the World (Middle East and Africa, Russia and other countries) 7
- 8. 1.5. Key Takeaways The research conducted to understand DaaS markets in different regions of the globe have revealed some valuable insights. Some of the key take away points involve: 1. DaaS as a market is yet to be defined by the industry, but the recent developments in mergers and acquisitions by enterprise firms of specialized companies reveal that the industry is ready to embrace this technology and move forward. 2. North America is the revenue focal point for DaaS closely followed by Europe and emerging markets in Asia Pacific. 3. Desktop-as-a-Service is heavily dependent on the concept of 'Consumerization of IT' 4. The market share of DaaS is set to increase from over USD 230 million in 2013 to over USD 1 billion by 2018 at a CAGR of 34.5%. 5. North America and Europe together has been eye of the storm for more than 80% of the DaaS firms 6. DaaS is the best facilitator and the answer to many questions arising on security and the related aspects of technological barriers. It is an enabler of BYOD (Bring Your Own Device) revolution 7. Telecommuting friendly firms are targeted by DaaS vendors as DaaS is a viable option for firms with employees spending majority of their time on field. 8. 67% of the DaaS vendors are SMBs or Specialized firms followed by 18% mid size firms and 15% Enterprises. 9. 2012 was a major year for DaaS with close to 23% of the companies established in the year followed by 2013 witnessing close to 17% of the companies. 10. Enterprises are slowly experimenting with the idea of adopting DaaS to achieve successful transition from CAPEX to OPEX. 1.6. Key Stakeholders As a business owner or stakeholder, one needs to pay attention to clues on what is going to happen in the market, in order to stay ahead in the league. While it is good to participate with the own clan to understand the current market better and to mature sales performance in existing markets, a smart stakeholder will always seek information on its market and competition. The major beneficiaries of these reports are DaaS vendors, DaaS end users, VDI service providers and IT hardware companies. This comprehensive report allows companies to alleviate risk, recognize new opportunities and initiate effective strategies for growth. 8
- 9. dfgfd dfgfdh dfgfh dfhgf Executive Summary 02 9
- 10. 2. Executive Summary 2.1 Executive Overview DaaS Set To Take Off Originally invented and implemented to divide the huge mainframe computers, virtualization took birth in the 1960s. Soon after IBM implemented the technology on their mainframes, a surge in Windows operating system saw a huge demand for x86 servers which led to "distributed computing". This development in the industry implied that virtualization was put on hold. Increasing costs of end-user computing maintenance and servers meant that there was a need to look at alternatives. This is when VMware produced and marketed its own virtualization products. Although IBM used the technology to implement it on their servers in the mid-1980s, it was VMware that took it to the masses. VMware re-introduced the technology to address the concern of increasing physical infrastructure costs in the late 1990s. This was a phase when disaster recovery started gaining importance due to insufficient disaster recovery options, which were proving to be a cause for concern across enterprises. Expensive infrastructure paved the way for server virtualization which was an instant success resulting in adoption from all quarters of the industry. It was a stepping stone for virtualization to evolve, giving birth to desktop virtualization and VDI (Virtual Desktop Infrastructure). Some of the definitions involving virtualization, VDI and DaaS are: 1. Virtualizing desktops is desktop virtualization. Creating a virtual environment within the desktop helps with various PC related activities, which will not affect the performance of physical desktop. Fear of data loss is nullified. 2. Virtual Desktop Infrastructure (VDI) refers to creating virtual desktops in an organization, which are hosted in the data centers. VDI provides numerous advantages like workstation provisioning, centralized patch management and secured data. 3. Desktop-as-a-Service (DaaS) is the delivery of desktops over Internet on any device at any time of the day which could be accessed from anywhere in the world. DaaS has gradually evolved from the shadows of virtualization to provide cost-effective desktop delivery solutions to end users who are otherwise concerned with the upfront infrastructure investments, which is necessary in case of VDI. While desktop virtualization is also referred to as a DaaS offering, the any device factor plays a major role in the evolution of DaaS. DaaS is important for companies that are looking at saving costs on configuration and maintenance of desktops. With the evolution of 'Consumerization of IT', enterprise users are now looking at different lines of operations within the organization to manage desktops. As telecommuting gains importance, DaaS will provide quite a relief to enterprises concerned with employee productivity. While in-house VDI becomes expensive, DaaS provides cost effective solutions to manage desktops via cloud. DaaS also provides centralized management of desktops thereby simplifying the deployment and onboarding of applications and users. All-in-all, this disruptive technology is set to take off and provide companies the much needed relief in maintaining desktops. DaaS is the Latest Disruption Disruption in technologies is imperative. The level of disruption, however, is decided by the demand-supply canvas. DaaS is disrupting the IT industry for good. Companies are now more focused on redefining productivity. Applications are already being rethought for suitability and compatibility. Bring-Your-Own-Device (BYOD) 10
- 11. has encouraged companies to adopt DaaS thereby allowing the prosumer (employee) to be the owner of his/her desktop. Employee expectations reaching new highs with every passing year, companies are forced to rethink their policies. Unlike VDI which is touted to be expensive, DaaS has disrupted the prices in virtualization by providing cost effective desktop solutions. VDI has often been found wanting when the desktop is far away from the datacenter thereby limiting the boundary of usage. With DaaS, one can access the desktop remotely on any device, anytime from anywhere irrespective of location and its constraints as long as the device is connected to the Internet. However, in emerging nations this factor of Internet connectivity looms large on consumption of DaaS. While the developed nations have overcome this constraint by upgrading the network infrastructure, the emerging nations are gradually reaching that stage. Success of mobile broadband penetration has had a positive effect on DaaS and will certainly play a major role in deciding the way it performs in the market. Many anti-cloud proponents have often raised the question of security. It is believed that data security is a major concern but DaaS eliminates that fear by storing all of the data in the data center. It is more secure than a traditional PC where possibility of data loss is higher. DaaS is still an infant technology in comparison to the other cloud offerings like DRaaS (Disaster Recovery- as-a-Service), PaaS (Platform-as-a-Service), IaaS (Infrastructure-as-a-Service) and SaaS (Software-as-a- Service). This disruption is here to stay and perform exceedingly well and throw wind of caution to other virtualization technologies. Allowing corporate accessibility to personal devices via DaaS will be the norm going forward. 11
- 12. dfgfd dfgfdh dfgfh dfhgf Research and Forecasting 03 12
- 13. 3.1. Research Methodology Base Year: 2013 Forecasting Period: 2014 - 2018 3.1.1. Sampling The leading suppliers of each end-user product categories that were chosen to provide a larger representative sample. Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth aspects of the market. 3.1.2. Secondary Research The research methodology that was carried out was desk research through various journals, association reports, and in house database to build a knowledge base on various market service segments, product categories and industry trends. Various fact based data was analyzed. Some of the sources included: a. ResearchFox Knowledge Base: Previous data on the market has been put through a rigorous and comprehensive analysis to analyze the current state. b. Desk Research: Industry reports, annual reports, press releases, webinars, journals and publication, independent rating agencies and government statistics. 3.1.3. Primary Research Primary interviews were conducted among various stakeholders: Product and service companies Members of associations and alliances Subject Matter Experts and Evangelists Consultants and Strategists 13
- 14. 3.1.4. Industry Information It was essential to understand the current industry landscape, market dynamics, security ecosystem and competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales Managers and product stakeholders were interviewed. 3.1.5. Technical Information In addition to the interviews with leading participants for industry-related information, ResearchFox conducted interviews with Research and Development (R&D) and Design and Development teams to understand the current usage of the products by service type and also to find out the emerging trends. Finally, interviews with suppliers were conducted to cross check the validity of information and also to understand the emerging trends in the end-user segment. The detailed methodology for primary research is outlined below. 3.1.6. Primary Interview Questionnaire Design ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their discussions. This process ensured the collection of all necessary data. The questionnaire was designed to elicit unbiased industry level data (market size, production, sales, and others), that had check points (questions such as company level information and their position in the industry acted as check points) to ensure accuracy of the data. The questionnaire included the following sections: 1. Industry level information 2. Characteristics and Dynamics 3. Company-specific information 4. Market segmentation data 3.1.7. Interview Questionnaire Test and Validation Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the appropriate market and technology data was generated. After the final design of the questionnaire, ResearchFox began full scale primary research. Specific companies targeted for primary research interviews were selected based upon market participation. Higher was the entity's profile, more attractive was the entity. 14
- 15. 3.1.8. Interview Process As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key data, operations, and competitive information. Multiple contacts within a single organization and with an individual are often planned and/or staged in order to optimize and complete the information gathering process. 3.1.9. Research Validation At a point, when 20 percent of the research interviews and/or data collection had been completed, ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with project objectives. The analyst team analyzed the information from the interviews and information was validated through a combination of the following validation techniques: Cross checking with other primary data and previously developed in-house research Review of secondary information, such as trade journals, annual reports and industry directories 15
- 16. 3.2. Forecasting Methodology 3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting Market Estimation and Forecast Methodology, 2014 Step Method 1 Understand the market mechanism for the market through structured, systematic and theoretically established norms of analyzing, designing, introducing and quality assurance of the market estimation 2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time 3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team 4 Market estimation and forecast calculation 5 Delphi method and Causal Analysis used as and when required 6 Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final publication Source:ResearchFox Significance and Importance of the Market Forecast, 2014 Sr. No. Significance and Importance 1 Helps revisit on the company's R&D investments 2 Keeps the Sales and Marketing team posted on the market prospects 3 Strategize investment and expansion plans 4 Improve business planning 5 Helps create business aims and set sales figures within the company 6 Aware of the current market competition 7 Support plans for Merger and Acquisition (M&A) Source: ResearchFox 16
- 17. 4.1. Sample Table DaaS Market - Outlook (2014-18) Market Revenue Forecasts by Regions (2014 - 2018) Market Revenue Forecasts by Regions (2014 - 2018) Year USA Europe APJ ROW 2013 X X X X 2014 X X X X 2015 X X X X 2016 X X X X 2017 X X X X 2018 X X X X CAGR X X X X Source: ResearchFox 4.2. Sample Chart DaaS Market - Outlook (2014-18) Enterprise Verticals Market Revenue Forecasts 17
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