SlideShare a Scribd company logo
SANSKRITI OBJECTS  d’ ART PORTFOLIO OF PRODUCTS
THEWA JEWELRY: MESMERIZING ART Awe-inspiring, enthralling, exotic, fascinating, mesmerizing, colorful……..so much has been written about this magnificent art of jewelry making called ‘Thewa’. Rajasthan a land of romance and chivalry has always been a hotbed of art and culture. This vibrant and colorful state has given few of the most scintillating form of arts and crafts to the world and Thewa is one such offering from the artisans of Pratapgarh, a small town of Rajasthan. “Very curious and prettily wrought” this is how British described about this art in the Rajputana Gazetteer in the early 20 th century. History and geography have changed since but the sentiment and passion about this art is still the same.
 
Origin Of Thewa Thewa art is more than 400 years old and considered a secret art. According to the craftsmen in Pratapgarh, this unique technique practiced only by the male members of Soni family, who call themselves Rajsoni was originated approximately seven generations ago with Nathuji Soni. He is said to have created this style of work in 1767 under the patronage of Maharana Sawant Singh, the then ruler of Pratapgarh. The secret of the art is passed directly from father to son and secret is not shared with female members of the family. As a rule, no laborer has been hired from outside the family.  Jagdish Rajsoni, national award winner thewa artisan said “ Making of thewa jewelry is very time consuming and laborious work as it requires knowledge of drawings and a set of 15 mini tools is used to chisel, cut or scrape surfaces. It takes almost 5-7 days to make one Thewa set.”
 
The Thewa Technique Thewa is traditional art of fusing 23 ct gold with multicolored glass. The glass is treated by a special process to have glittering effects, which in turn highlights the intricate gold work. In this type of work, sheets of 23 c gold are fixed in a bed of resin and the entire design is pierced. Carefully removed from the resin, the finished gold leaf is placed on a colored glass base and heated on an open crucible for fusing. Whatever the motifs, the miniature scale of Thewa work requires extraordinary dexterity and patience. The cooling process in Thewa is critical as rapid cooling may shatter the glass, so it is allowed to cool naturally. Individual units are then fitted into bezels. Geometrical forms-ovals, squares and circles – are general norm. At this stage, each unit is backed with highly burnished, pure silver foil. This ensures color uniformity of the base glass and also increases its brilliance. Due to royal patronage Thewa has always enjoyed, the themes and symbols used in the jewelry reflected the taste and concerns of royality. Some of the common motifs depicted the hunting scene with elephant and palanquin, dear and lion, royal wedding procession, peacocks, Radha-Krishna etc.
 
Decline of Thewa   Thewa art saw a decline after the Victorian era. Main reason for the decline in popularity was that Thewa jewelry was crafted for the special class of people. It was Raja’s and Maharaja’s, officials and high class society, who valued the art. In other word Thewa was not meant for the masses but only for the rich and famous people. Prior to independence, Thewa craftsmen relied on Royal commission, but as royal families lost their states and power, the patronage for the art was also lost. Post independence there was little interest for this luxury item. Another factor for the decline was lack of marketing and selling skills of artisans, they were not having any outlets to sell their products. However in last few years this art has revived because of constant efforts of few energetic entrepreneurs and designers. Pravita Kataria of Sanskriti Objects d’art said “We have been promoting Thewa Jewelry through exhibitions, retail outlets, franchisee and online portal. With introduction of new designs and colors, the craze and demand of Thewa jewelry has increased like anything. In most of the high profile weddings, Thewa collection is must.”  Raji Govindaraj of Sanskriti Objects d’art said,” There is a lot of work to be done in linking India’s ethnic & traditional craftsmen to domestic and even global markets, these supply chains are still very unorganized and underdeveloped. Sanskriti pledges to act as a conduit in this socio-economic venture to showcase the skills & versatility of these craftsmen”.
 
Revival of Thewa Thewa jewelry of Rajasthani royals has today made a wonderful comeback at the social dos of the rich and famous. Intricate design, excellent craftsmanship and royal look of Thewa jewelry has made it most coveted for the modern women also. Some of the artisans are also fusing Thewa work with Kundan and Meenakari, which is giving new dimension to this art form. Young Thewa artisan Amit Soni said “ in last couple of years we have experimented a lot, new colors and shapes have been introduced to market, which are well received by the customers”. Apart from domestic market, USA, Middle East and UK are the big markets for this type of jewelry. Seeing the beauty, elegance and delicacy of this art form one can only say “ Thewah ”
 
 

More Related Content

PDF
Shree Nandita - An Online Jewelry Store
PPTX
Kataria Art Collections & Pegas Art Gallery Presentation
PPTX
Jewellries of madhya pradesh
DOCX
Different types of jwellery
PPTX
Rajasthan culture
PPTX
Rajasthan folk arts
PPTX
Exploring contemporary indian art
PPTX
Pichwai painting of rajasthan
Shree Nandita - An Online Jewelry Store
Kataria Art Collections & Pegas Art Gallery Presentation
Jewellries of madhya pradesh
Different types of jwellery
Rajasthan culture
Rajasthan folk arts
Exploring contemporary indian art
Pichwai painting of rajasthan

What's hot (20)

PPTX
SUCCESS OF WOMEN ENTREPRENEURS IN FRANCHISING
PDF
Franchisee sanskriti objects d'art
PDF
Magic Of Natural Motif
PPTX
Indian art
PDF
Chhattisgadia
PDF
新疆 西藏 china plus web
PPTX
CRAFT RESEARCH AND CRAFT BASED PROJECT
PPTX
Chhattisgadia
DOCX
Bhc 10th week
PDF
In God we trust
PPT
PDF
Harper's bazaar arabia cactus de cartier shoot
PPT
INDIAN PAINTINGS
PDF
Booklet
PPTX
The men who carve god
PPTX
Tribal art of india
PDF
shahpur jat
PDF
DOCX
cover story
PPTX
deccani paintings
SUCCESS OF WOMEN ENTREPRENEURS IN FRANCHISING
Franchisee sanskriti objects d'art
Magic Of Natural Motif
Indian art
Chhattisgadia
新疆 西藏 china plus web
CRAFT RESEARCH AND CRAFT BASED PROJECT
Chhattisgadia
Bhc 10th week
In God we trust
Harper's bazaar arabia cactus de cartier shoot
INDIAN PAINTINGS
Booklet
The men who carve god
Tribal art of india
shahpur jat
cover story
deccani paintings
Ad

Viewers also liked (14)

PPTX
De mora varcáncel, carmen
PPTX
Idea y poéticas del cuento. Francisco Rico
PPT
Leapee4
ODP
FOSS4G 2012 Osaka
PDF
Java ieee 2015
PDF
Fazenda a venda em goiás porangatu-3.210 hectares
PDF
Hudson Street Design Small Sampling Of Showroom
PPTX
El cuento popular y el literario
PDF
Fazenda a venda em Rifaina-SP - 88 alqueires
PPTX
Vaquero goyanes, mariano
DOCX
Fichas
DOC
Story board
PPT
SANSKRITI OBJECTS d\'ART
ODP
マピオン的Webメルカトルなタイルの作り方
De mora varcáncel, carmen
Idea y poéticas del cuento. Francisco Rico
Leapee4
FOSS4G 2012 Osaka
Java ieee 2015
Fazenda a venda em goiás porangatu-3.210 hectares
Hudson Street Design Small Sampling Of Showroom
El cuento popular y el literario
Fazenda a venda em Rifaina-SP - 88 alqueires
Vaquero goyanes, mariano
Fichas
Story board
SANSKRITI OBJECTS d\'ART
マピオン的Webメルカトルなタイルの作り方
Ad

Similar to Sanskriti Objects (20)

PPTX
PDF
The Timeless Beauty of Rajasthani Arts and Crafts_ A Celebration of Tradition...
PDF
Top Underrated Indian Handicrafts Which Will Rule The Global Market
PDF
A Guide to Miniature Painting in Udaipur History, Techniques, and Legacy
PPTX
Exploring the Rich Heritage of Nepal through Handicraft Products
PPTX
Udaipur edited
PPTX
Embrace the Timeless Artistry Exploring Nepal’s Exquisite Handicraft Products...
PDF
Document
PPTX
CCBC
PDF
crafts:34 kinds of most collectable chinese arts and crafts
PDF
15-0402_CompanyBook
PDF
Sri Lankan Art and Craft_ A Glimpse into Local Talent.pdf
PDF
Reena Ahluwalia
PDF
15-0402_CompanyBook
PPTX
QUARTER 3 ARTS IN SOUTH, CENTRAL AND WEST ASIA.pptx
PPTX
3RD Q ARTS.pptx
PDF
PPTX
Nepal's Treasures Unveiled: Exploring Handcrafted Marvels
PPTX
BEST OF INDIA
PDF
Jewellery Historian issue 09
The Timeless Beauty of Rajasthani Arts and Crafts_ A Celebration of Tradition...
Top Underrated Indian Handicrafts Which Will Rule The Global Market
A Guide to Miniature Painting in Udaipur History, Techniques, and Legacy
Exploring the Rich Heritage of Nepal through Handicraft Products
Udaipur edited
Embrace the Timeless Artistry Exploring Nepal’s Exquisite Handicraft Products...
Document
CCBC
crafts:34 kinds of most collectable chinese arts and crafts
15-0402_CompanyBook
Sri Lankan Art and Craft_ A Glimpse into Local Talent.pdf
Reena Ahluwalia
15-0402_CompanyBook
QUARTER 3 ARTS IN SOUTH, CENTRAL AND WEST ASIA.pptx
3RD Q ARTS.pptx
Nepal's Treasures Unveiled: Exploring Handcrafted Marvels
BEST OF INDIA
Jewellery Historian issue 09

Sanskriti Objects

  • 1. SANSKRITI OBJECTS d’ ART PORTFOLIO OF PRODUCTS
  • 2. THEWA JEWELRY: MESMERIZING ART Awe-inspiring, enthralling, exotic, fascinating, mesmerizing, colorful……..so much has been written about this magnificent art of jewelry making called ‘Thewa’. Rajasthan a land of romance and chivalry has always been a hotbed of art and culture. This vibrant and colorful state has given few of the most scintillating form of arts and crafts to the world and Thewa is one such offering from the artisans of Pratapgarh, a small town of Rajasthan. “Very curious and prettily wrought” this is how British described about this art in the Rajputana Gazetteer in the early 20 th century. History and geography have changed since but the sentiment and passion about this art is still the same.
  • 3.  
  • 4. Origin Of Thewa Thewa art is more than 400 years old and considered a secret art. According to the craftsmen in Pratapgarh, this unique technique practiced only by the male members of Soni family, who call themselves Rajsoni was originated approximately seven generations ago with Nathuji Soni. He is said to have created this style of work in 1767 under the patronage of Maharana Sawant Singh, the then ruler of Pratapgarh. The secret of the art is passed directly from father to son and secret is not shared with female members of the family. As a rule, no laborer has been hired from outside the family. Jagdish Rajsoni, national award winner thewa artisan said “ Making of thewa jewelry is very time consuming and laborious work as it requires knowledge of drawings and a set of 15 mini tools is used to chisel, cut or scrape surfaces. It takes almost 5-7 days to make one Thewa set.”
  • 5.  
  • 6. The Thewa Technique Thewa is traditional art of fusing 23 ct gold with multicolored glass. The glass is treated by a special process to have glittering effects, which in turn highlights the intricate gold work. In this type of work, sheets of 23 c gold are fixed in a bed of resin and the entire design is pierced. Carefully removed from the resin, the finished gold leaf is placed on a colored glass base and heated on an open crucible for fusing. Whatever the motifs, the miniature scale of Thewa work requires extraordinary dexterity and patience. The cooling process in Thewa is critical as rapid cooling may shatter the glass, so it is allowed to cool naturally. Individual units are then fitted into bezels. Geometrical forms-ovals, squares and circles – are general norm. At this stage, each unit is backed with highly burnished, pure silver foil. This ensures color uniformity of the base glass and also increases its brilliance. Due to royal patronage Thewa has always enjoyed, the themes and symbols used in the jewelry reflected the taste and concerns of royality. Some of the common motifs depicted the hunting scene with elephant and palanquin, dear and lion, royal wedding procession, peacocks, Radha-Krishna etc.
  • 7.  
  • 8. Decline of Thewa Thewa art saw a decline after the Victorian era. Main reason for the decline in popularity was that Thewa jewelry was crafted for the special class of people. It was Raja’s and Maharaja’s, officials and high class society, who valued the art. In other word Thewa was not meant for the masses but only for the rich and famous people. Prior to independence, Thewa craftsmen relied on Royal commission, but as royal families lost their states and power, the patronage for the art was also lost. Post independence there was little interest for this luxury item. Another factor for the decline was lack of marketing and selling skills of artisans, they were not having any outlets to sell their products. However in last few years this art has revived because of constant efforts of few energetic entrepreneurs and designers. Pravita Kataria of Sanskriti Objects d’art said “We have been promoting Thewa Jewelry through exhibitions, retail outlets, franchisee and online portal. With introduction of new designs and colors, the craze and demand of Thewa jewelry has increased like anything. In most of the high profile weddings, Thewa collection is must.” Raji Govindaraj of Sanskriti Objects d’art said,” There is a lot of work to be done in linking India’s ethnic & traditional craftsmen to domestic and even global markets, these supply chains are still very unorganized and underdeveloped. Sanskriti pledges to act as a conduit in this socio-economic venture to showcase the skills & versatility of these craftsmen”.
  • 9.  
  • 10. Revival of Thewa Thewa jewelry of Rajasthani royals has today made a wonderful comeback at the social dos of the rich and famous. Intricate design, excellent craftsmanship and royal look of Thewa jewelry has made it most coveted for the modern women also. Some of the artisans are also fusing Thewa work with Kundan and Meenakari, which is giving new dimension to this art form. Young Thewa artisan Amit Soni said “ in last couple of years we have experimented a lot, new colors and shapes have been introduced to market, which are well received by the customers”. Apart from domestic market, USA, Middle East and UK are the big markets for this type of jewelry. Seeing the beauty, elegance and delicacy of this art form one can only say “ Thewah ”
  • 11.  
  • 12.