SAR by NMR is a method used to identify and optimize small organic molecules that bind to target proteins by utilizing nuclear magnetic resonance to obtain structure-activity relationships. This technique significantly accelerates the discovery of high-affinity ligands from low molecular weight 'fragments' and enhances the chemical diversity compared to conventional high-throughput screening methods. A case study on matrix metalloproteinase inhibitors demonstrates the effectiveness of this method in generating promising compounds for clinical trials.