Saturn
Julian Crespo, Krystel Delos Reyes and Yuan Gao
September 26, 2017
Market Focus
The Wellness Ecosystem:
Treatment related to mental health care often relies
on prescription medication, that can create an
illusion of well being. This method does not allow
for exploration of deep rooted issues.
Our Educated Guess
Personal wellness can be achieved away from the
sterile approach of medical mental care. People are
open to exploring holistic methods to achieve
wellness.
Thoughtful Interviewees
“Im for medication if it
keeps you stable [...]
but what is the REAL
problem?”
Adrianne
Social Worker / Advocate for therapy
Thoughtful Interviewees
“Nothing else matters
when I go to gym."
Miguel
Regional MGR @ H&M / Exercise Advocate
Thoughtful Interviewees
“My first encounter
with counseling was
unpleasant, it has
prevented me from
returning.”
Kloe
Sculptor / Advocates artistic & athletic activities
What we’ve learned
Mapping
Affinity Mapping:
Insights:
We made a mess.
Opportunity:
We made sense of it.
Mapping
Journey Map:
Insights:
Leverage exists between
coping mechanism and
self reflection.
Opportunity:
Good Mental hygiene
advocates want to
support others.
Mapping
Going Digital:
Insights:
Is effective for working
remotely
Opportunity:
New data is examined
more thoroughly and
preserved.
Mapping
Going Digital:
Insights:
Is effective for working
remotely
Opportunity:
New data is examined
more thoroughly and
preserved.
Next Steps
Insights:
Explore the stigma encompassing Mental Health
care. How might we reframe perceptions of Mental
Health Care.
Opportunity:
Dig deeper with questions, speak to professionals and
create more generative methods of interaction with
our future interviews.

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