Satya front pages
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This document appears to be a project report submitted for a Master's degree program. It studies consumer behavior regarding soft drinks, with a focus on Pearl Bottling Pvt. Ltd. The report includes an introduction outlining the need for the study, objectives, research methodology used including primary and secondary data collection. It also includes chapters on the soft drink industry profile, organizational profile of Pearl Bottling, a literature review and theoretical framework, data analysis, findings and suggestions. Tables and charts are included to analyze data collected through questionnaires.
Satya front pages
- 1. A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKS (WITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD) A project report Submitted in partial fulfillment of the requirements for the award Of Masters of Business Administration SUBMITTED BYSUBMITTED BY P.J.V.V. SATYANARAYANA (I225112340) (2012-2014) UUnder the esteemed guidance of Dr. B. NALINI GITAM INSTITUTE OF MANAGEMENT (A NAAC accredited 'A' grade institution) GITAM UNIVERSITY (Declared As Deemed University to Be University U/s 3 of the UGC Act, 1956)
- 2. DECLARATION I, V. SRINIVASRAO a student of Masters of Business Administration (M.B.A.), GITAM Institute of Management (GIM), GITAM University, hereby declare that the project work initiated on A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD is a genuine work done by me in partial fulfillment for the requirement of the degree of Masters of Business Administration. I confirm this has not been published or submitted elsewhere for the award of any degree in part or in full. Name of the student: P.J.V.V. SATYANARAYANA Date:
- 3. CERTIFICATE This is to certify that the Project Report titled “A STUDY ON CONSUMER BEHAIOUR ON SOFT DRINKSWITH SPECIAL REFERENCE TO PEARL BOTTLING PVT.LTD” is an original work carried out by P.J.V.V.SATYANARAYANA (Enrollment No 1225112340), under my guidance and supervision, in partial fulfillment for the award of the degree of Masters of Business Administration by GITAM Institute of Management, GITAM University, Visakhapatnam, during the Academic year 2012-14. This report has not been submitted to any other University or Institution for the award of any Degree/Diploma/Certificate. Signature of Guide Name and Address of the Guide: Name of Faculty: Dr. B. NALINI GITAM Institute of Management Visakhapatnam
- 4. ACKNOWLEDGEMENT It is my pleasure to acknowledge and express my gratitude to all those who helped me throughout in the successful completion of this project. I wish to express my gratitude to Prof. K Siva Rama Krishna, Dean & Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, for giving me this valuable opportunity to experience the work culture in an organization. I wish to express my gratitude to Prof. P. Sheela, Vice-Principal, GITAM Institute of Management, GITAM University, Visakhapatnam, hands-on-experience and impart practical aspects of various functional areas in an organization. I wish to express my gratitude to Dr. U.V. Adinarayana Rao, Program Co-Ordinator, GITAM Institute of Management, GITAM University, and Visakhapatnam, provide opportunities to gain experience in their field. I am grateful to Dr. B. NALINI, GITAM Institute of Management, GITAM University, and Visakhapatnam for her continuous guidance to accomplish this project work, successfully. I am very thankful to Mr. K. VENKATESWARLU, Training officer, Pearl bottling Pvt. Ltd. P.M.Palem, Vishakhapatnam, for extending support, providing information regarding the project. P.J.V.V. SATYANARAYANA (Roll No: 1225112340)
- 5. CONTENTS Page. No CHAPTER -1 1 INTRODUCTION TO THE TOPIC 2 NEED FOR THE STUDY 3 OBJECTIVES OF THE STUDY 3 RESEARCH METHODOLOGY 3 DATA COLLECTION 3 PRIMARY SOURCES 3 QUESTIONNAIRE 3 SECONDARY SOURCES 4 SAMPLE DESINGS 4 LIMITATIONS OF THE STUDY 4 CHAPTER - 2 5 INDUSTRY PROFILE 6-13 ORGANISATIONAL PROFILE 13-31 CHAPTER – 3 32 THEORETICAL FRAMEWORK 33-38 (A) TOPIC RELATED CONCEPTS 33-38 (B) REVIEW OF LITERATURE 38 REGULATORY FRAMEWORK 39-42 CHAPTER – 4 43 ANALYSIS OF STUDY 44-58 CHAPTER – 5 59 SUMMARY OF FINDINGS AND SUGGESTIONS 60-63 ANNEXURE 64-65 BIBLIOGRAPHY 66
- 6. LIST OF TABLES Table 4.1: - AGE GROUP OF RESPONDENTS 44 Table 4.2: - EDUCATION ANALYSIS 45 Table 4.3: - OCCUPATION ANALYSIS 46 Table 4.4: - MONTHLY INCOME ANALYSIS 47 Table 4.5: - GENDER ANALYSIS 48 Table 4.6:- DO YOU HAVE ANY TWO-WHEELER 49 Table 4.7:- WHICH COMPANY TWO-WHEELER DO YOU OWN 50 Table 4.8:- YOU OWNED TWO-WHEELER BY 51 Table 4.9:- IF YOU AUDILE A LOAN WHICH BANK YOU OPT 52 Table 4.10:- WHAT PERCENTAGE DO YOU WANT TAKEN AS A LOAN 53 Table 4.11:- WHAT IS THE IMPORTANT FACTOR TO YOU 54 Table 4.12:- DOES THE DISCOUNT PLAY MAJOR ROLE 55 Table 4.13:- OTHER THAN THE DISCOUNT WHAT IMPRESSES YOU 56 Table 4.14:- DURATION OF THE LOAN WHICH YOU WANT TO ADOPT 57 Table 4.15:- ARE YOU SATISFIED WITH THE DISCOUNT OFFER 58
- 7. LIST OF CHARTS Graph 4.1: - AGE GROUP 44 Graph 4.2: - EDUCATION 45 Graph 4.3: - OCCUPATION 46 Graph 4.4: - MONTHLY INCOME 47 Graph 4.5: - GENDER 48 Graph 4.6:- OWN TWO-WHEELER 49 Graph 4.7:- TWO-WHEELER COMPANY 50 Graph 4.8:- MEANS OF OWNING 51 Graph 4.9:- AUDILE OF BANK 52 Graph 4.10:- PERCENTAGE OF LOAN 53 Graph 4.11:- FACTORS 54 Graph 4.12:-DISCOUNT ROLE 55 Graph 4.13:- FACTORS 56 Graph 4.14:- TIME DURATION 57 Graph 4.15:- SATISFACTION 58