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This document describes a digital rebate kiosk called the Digital Rebate Delivery Center. The kiosk features a 32-inch touchscreen that provides rebates, sweepstakes, offers, and brand information. It is designed to engage consumers interactively and provide high visibility brand advertising. The kiosk aims to promote product trial through drink recipes, incentivize purchases through rebates, and escalate purchases over time. Data on consumer interactions is captured to measure ROI and generate market insights. Content is managed remotely and updated quarterly to feature seasonal promotions. A market test is planned for the summer of 2015 by installing units in 3-5 retail stores.
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- 1. Jacqueline Peiffer Drinxology, Inc 22 Lincoln Blvd, Bethpage, NY 11714 Tel: 516-796-4380 Cell: 516-662-2629 drinxology@verizon.net DIGITAL REBATE DELIVERY CENTER
- 2. FEATURES: • A 32” HD, interactive touch screen provides rebates/sweepstakes/offers and brand information for wine, spirits and beer • A free standing kiosk in a custom designed unit, provides high visibility brand advertising • A thermal printer prints rebates, drink recipes, sweepstakes, brand information
- 3. OBJECTIVES • Interactive consumer engagement • High visibility brand advertising “At the moment that matters” • Drink recipes promote trial • Rebates offer incentive to purchase • Promote escalating purchase • Actionable data capture
- 5. BENEFITS • Mail in rebates are shown to increase sales from 10 - 200% • Drive multiple bottle and case sales via escalating MIR rebates • Rebates never run out, always current • Capture consumer data • Mobile and email blasts
- 6. DATA AND TRACKING • Measurable ROI – redemption vs case sales • Insures controlled delivery of rebates to consumers at point of sale • Remotely monitored, and updated, with daily analytics capturing every shopper engagement – generating market data
- 7. MANAGED CONTENT • The software is web based, hosted and managed by Esprida • Content is updated quarterly for seasonal advertising • Data analytics provide real time reports on consumer behavior, profiles, contact info, rebate and cocktail printouts • Returning customers can “log-in” creating a consumer profile • Email blasts can highlight new products
- 9. MIR PERCEPTION VS REALITY • Redemption is approximately – 5% • Reality is that only 10% of rebates actually reach point of sale • Non delivery by sales force, Corp buying, no local salesmen • Example: 20,000 rebates issued in a market • 5% redemption = 1,000 mailed-in • 10% actual distribution = 2,000 rebates reach pos • 1,000 redeemed out of 2,000 = 50% actual redemption
- 10. MARKET TEST • Target start date Summer 2015 • Installed in 3 - 5 retail stores For more information please contact: Jacqueline Peiffer Drinxology, Inc. 516.662.2629 © Save & Sip – All rights reserved