Sbi PPT
This document provides an analysis of opportunity for promotional strategies for State Bank of India. It begins with an overview of SBI as the largest nationalized commercial bank in India. It then defines various banking services including investment banking, retail banking, commercial banking, private banking, and asset management. It identifies SBI's target markets as current and potential customers in rural areas and tier 2/3 cities. The document outlines SBI's communication objectives of increasing awareness, attention, and purchase actions. It notes factors that affect the communication budget such as company strategy, product life cycle stage, and competitive intensity. Finally, it recommends creating communications strategies that match SBI's strategy and focus on opportunities/threats while fitting the company image, and
Sbi PPT
- 1. Opportunity Promotional AnalysisSubmitted By: RECREATORSAnkush BhatnagarRitika SharmaAnchal SharmaNitikaGargPalakBhardwaj
- 2. State Bank of IndiaLargest nationalized commercial bank in IndiaIn terms of assets, number of branches, deposits, profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.
- 4. Investment BankingAn investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.
- 5. Retail BankingRetail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.
- 6. Commercial BankingIt is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.
- 7. Private BankingPrivate banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.
- 8. Asset managementAsset management is the professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.
- 9. COMPETITORS
- 10. Communication
- 16. Target MarketsTwo Types:Current users
- 17. Proposed usersRural populationMarkets of tier II and tier III cities with MFsWorking Class(High Net Individuals) Increasing Middle Class
- 18. SBI communication Objectives can be:Increasing AWARENESS and KNOWLEDGE about the new and existing productsTo grab ATTENTION of consumers To Enhance purchase actions.REINFORCEMENTIncrease in Market Share and sales
- 19. Factors Affecting Budget:Company strategy Whether the product or service is at awareness stage ,attention or reinforcement stage?How much aggressive competitors are?
- 20. Create Communications StrategiesMatch with company’s strategyFocus on opportunities and threatsFit with company Image
- 21. Matching Tactics with StrategiesRegional language campaigningProduct knowledge and its benefitsPrice of products according to target customer
- 22. THANK YOU