SBO for QT
- 2. GP3: BI Opportunity Training
- 5. You may be surprised to learn that even today, the U.S. economy is by no means dominated by giant corporations.
- 6. There are currently small businesses in the U.S. with more starting up everyday.
- 7. There are currently 30,000,000 small businesses in the U.S. with more starting up everyday.
- 8. They employ more than half( 52 ) % of all U.S. workers and a total of 70,000,000 Americans work for own a small business. or
- 9. out of This means people you meet is likely every
- 10. This means 1 out every of 2 people you meet is likely a small business opportunity
- 12. You’ve probably seen... Over the last few months leading U.S. wireless carriers have launched major advertising campaigns aimed at the small business sector. Why? Simply put, small business represents one of wireless carriers few remaining avenues of organic growth.
- 13. Small Businesses
- 14. Wireless has become a crucial component for small businesses of all kinds. Small Businesses A recent survey by AT&T found cost-conscious businesses are increasingly dependent on wireless technologies, with nearly two-thirds (65 percent) saying they could not survive without wireless technology! Despite the economic recession, small businesses continue to adopt wireless services and companies with fewer than 20 employees are leading the way. Recent forecasts estimate that small business spending for wireless services will overtake spending on landline voice and data by next year!
- 15. Why is wireless technology s o Valuable
- 16. Freedom Wireless connectivity is a critical tool for success to thrive! and growth at small Why is businesses! wireless Small businesses are Business owners often technology wear many hats and have often in competition with to keep track of multiple s o larger companies and need to maximize the efficiency of workers. facets of their business... even during nights, Valuable weekends and vacations. They simply can't afford to have employees out of Wireless solutions Wireless technologies touch. increase efficiency ensure that businesses and reduce aren't tied down to a operating costs. Cell phones, laptops/ single location and have netbooks and tablets, the freedom to be combined with GPS, Wi-Fi productive just about and Bluetooth wireless anywhere. technologies create the potential for a powerful mobile workforce.
- 17. Small businesses spent $14,000,000,000 on wireless services last year
- 18. Small businesses spent $14,000,000,000 on wireless services last year and their dependence on wireless technology will continue to increase.
- 20. Estimated SMB Market Share in the U.S. • T-Mobile • 2% 11% 36% Verizon • • AT&T Sprint 21% 30% • Other Of the Small Businesses that already have wireless service, 89% are currently with another carrier.
- 21. Our time is now.
- 22. In particular, we must increase Our time is visibility and presence for small businesses in our now. We must increase the focus on retail stores, where a seemingly this segment across all unassuming channels. customer could really be seeking a 50-line deal.
- 23. GP3 SMB Mission: Win every customer from SMB our competition and grab any small business that has yet to adopt wireless service and make them loyal to T-Mobile.
- 25. How will we win them? Who will lead the way? People GP3 frontline sales Value Network
- 26. .
- 27. Next generation devices - Offering more 4G devices than any other carrier, we have a strong One size does not fit all for rate plans or lineup of smartphones, tablets and hotspot The value devices that help T-mobile brings devices - Flexible or customized solutions are businesses access becoming exceptionally powerful productivity tools SMBs important to small from anywhere. Now that businesses. EIP (link) is available to We’re receiving rave small business, these customers will no longer to have to pay full cost for a reviews from the small device up front. Closing an business community by SMB sale has never been . allowing the purchase of easier! the handset separate from the service plan (on Value Plans). Our SMB If the business has limited Value Plans are the credit history and is not least expensive in our approved without a lineup. As a result, deposit, utilizing the customers are getting Personal Guarantor (link) service discounts of will allow their credit class more than 50 percent to be determined based on compared to competitor an individuals credit offerings. history, making the approval process fast and very easy.
- 28. Showtime Promotions • (place holder) input showtime rate plan/ device promos here
- 29. Coverage, reliability & speed matter most...
- 30. Coverage, reliability & speed matter With mobile Internet speeds superior to many home or most... office connections, right in the palm of their hand; we allow a small business to extend their office virtually from coast-to- coast! Small businesses identify coverage to be the second most important factor driving Average download speeds on our HSPA+ 42 Mbps-capable data stick approach 10 carrier selection (behind price Mbps with peak speeds of 27 Mbps, and competitiveness), and much download speeds approaching 8 Mbps higher than consumers, who with peak speeds of 20 Mbps on our rate coverage behind price, most advanced HSPA+ 42 Mbps-capable family plans, payment options smartphones, the HTC Amaze™ 4G and the Samsung Galaxy S™ II. and free in-network calling. As for reliability, T-Mobile has With the power of our them covered. Our Voice and supercharged nationwide 4G data network covers more than wireless network - offered in 96% of Americans. We are also 100 metro areas and covering the only major U.S. Carrier with 200 million people across the a transatlantic GSM/GPRS U.S. - our devices perform wireless network augmented better and faster in more by Wi-Fi Calling. That means places! seamless wireless coverage to more than 220 countries.
- 32. We must engage SMB customers in our stores and communities! n t l i n e F r o associates and store leadership engagement are key! How do you drive Small Business growth in your Because potential small business customers often look and act like regular customers, it can be difficult for us to identify and capitalize on these prospective customers.
- 33. Make SMB a focus in your store everyday!
- 34. Make SMB a focus in your store everyday! COACH YOUR TEAM TO: Use the Worklife version of the RFG Ask every customer they interact with where they work, every time. Ask all new credit apps if this will be for business or personal use. Present current SMB device and service promotions. (Click here for Showtime 2011 promos) Wear their flare! When SMB promo lanyards are available. ALWAYS include a SMB goal for the day as part of your morning QuickConnect!
- 35. Small Business
- 37. They stick around... BUT being remarkably ‘loyal’ does not necessarily mean they are happy. It is often due to the fact that the business owner/ decision maker has enough to deal with on a daily basis that Without a doubt, small business switching is far from their mind, customers are some of the most unless they are very loyal. Those who have wireless dissatisfied. service for their business may have been with their current They often also fear that the carrier for several years and process of switching itself could be may have never considered a quite a conundrum. Since switching before. connectivity is vital to SMBs, loss of service could mean losing a sale or disrupt operations.
- 38. Let’s take a look at some of the ways your team can prospect effectively...
- 39. T h i n k Reach out to small outside businesses in your area. the BOX! Prospecting businesses isn’t just for B2B! It is an easy process we can adopt in our stores to grow and win a lot of high value, loyal customers! Finding small businesses is easy! There are hundreds of opportunities right in our backyard, with even more new businesses starting up everyday. Finding better small business leads is as simple as knowing where to look and how to connect... the rest of the sales process is the same “Discover and Solve” method we use everyday! Let’s take a look at some of the ways your team can prospect effectively...
- 40. Less Cold Calling Run out referrals or need to build your book of business? Manta is the world's largest online community for connecting small business. With more than one million registered users and nearly 64 million company profiles, business owners and Text professionals use Manta to promote and differentiate their offerings and "be found" online by customers and prospects. Manta also serves as a unique resource for and about the SMB community, and is trusted as the "pulse of SMB" by more than 22 million unique global users each month, including SMB owners and enterprises serving the SMB community. Research Companies Refine Your Search: Use Manta filters to sort your search results. Find New Businesses: Get details on newly formed businesses; added every week. Chart Company Data: Get stats and view charts for companies by industry and location.
- 42. Personal Guarantor 40% of small businesses lack sufficient credit history for T-Mobile to offer them more lines of service.
- 43. Personal Guarantor 40% of small businesses lack sufficient credit history for T-Mobile to offer them more lines of service. NEW Credit Option for Direct Customers
- 44. Personal Guarantor 40% of small businesses lack sufficient credit history for T-Mobile to offer them more lines of service. NEW Credit Option for Direct Customers •••
- 45. Personal Guarantor 40% of small businesses lack sufficient credit history for T-Mobile to offer them more lines of service. NEW Credit Option for Direct Customers ••• New business without credit history Business with insufficient credit
- 46. Personal Guarantor 40% of small businesses lack sufficient credit history for T-Mobile to offer them more lines of service. NEW Credit Option for Direct Customers ••• New business without credit history Business with insufficient credit Customer is unable or unwilling to provide a per-line deposit
- 48. Small Business Thursdays Think of prospecting like working out... You know it is good for you and it will produce positive results if you do it routinely.
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