Scaleable Enterprise Computing Andre Hill

Editor's Notes

• #7: Linux is the fastest growing operating system today. According to an Information Week survey, Linux is now the dominant manifestation of open source. Nearly 70 percent of 420 business-technology professionals surveyed already use the operating system, up from 56 percent a year ago. 82 percent of 287 companies running Linux use it primarily to run Web or intranet servers. Application development, database management, and e-mail and message hosting also are top uses survey respondents cited. Three-quarters of those using Linux on some of their companies' servers chose it for its performance capabilities and reliability. Interesting data points: Linux server growth numbers are staggering, huge adoption rates 88-89 were big on Microsoft, seeing similar growth rates for Linux now. Customers more skeptical about applications, will present data on appliation providers adoptions – as well as surveys, 16% of Brazilian market is Linux server base, Will discuss where servers are being used, which application providers are adopting Will be huge with SMB because of lower costs.
• #11: Looking at the data center as a whole, today customers’ 3-tier architectures are predominantly standards-based with the exception of the back end of the data center: Tier 1 or the “edge of the network” is completely powered by 1-2P industry-standard servers Tier 2 or infrastructure and collaborative computing applications are also dominated by standard 2-4P servers (messaging, file/print, intra/extranet) Tier 3 or the back end of the data center is mixed, but still heavily populated by RISC proprietary system – this is changing
• #12: Based on the increasing performance of 2&4P building blocks and new software, like Oracle9iRAC, that enables clustering for performance and high availability, we believe that the back-end of the data center is in transition to standards . The compelling economics and performance of deploying solutions for enterprise databases and applications will replace the proprietary platforms in the next 2-3 years – relegating proprietary to niche areas of computing. Enterprise applications from Oracle, PeopleSoft, SAP, JDEdwards and more run on Dell platforms today. To meet their cost reduction and budget optimization goals, CIOs must move to standards . They are telling us this in every engagement.
• #13: In the next 4-5 years, more dynamic computing architectures will practically eliminating the hardware distinctions between the tiers. Dell’s vision for the future of enterprise computing combines industry-standard servers, storage systems, standardized services and enabling software technologies to simplify and automate IT infrastructures, while maintaining the proven economics of standards. Aligning their infrastructure planning with this vision will enable customers to maintain the value, performance and flexibility of standards-based technologies over time. Dell is partnering with industry-leaders , like Oracle, to deliver new technologies based on 1-4P servers that will create unified computing blocks able to run multiple applications over a shared pool of standards-based resources. Systems management in dynamic computing architectures is critical. Essential for simplifying scale-out environments and enabling better IT resource utilization Dell OpenManage will continue to evolve and become easier to integrate with enterprise management software Dell will continue to drive open APIs for easier compatibility Dell has a differentiated vision that is better aligned with customer needs because of its total commitment to standards-based technologies. No other vendor can state this.
• #15: What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
• #39: What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
• #40: What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
• #41: What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
• #43: Novell has taken years of technology experience and wrapped it around Linux. - Long ago we built a common fabric for NetWare that made the work of deploying and managing business critical services easy. It also provided the capability of clustering an environment to support failover improving service availability. eDirectory is has been an essential part of the fabric delivering enterprise security and management through identity based computing. Basically giving services and information access to the right people whenever they need it. Everything, our services and application fabric as well as our applications are wrapped in this security layer - We've been doing this for 8 years and recently have added Linux to our story. Now we have the ability to deliver this common fabric on top of a heterogeneous OS environment, Netware, Windows and Linux. Red Hat is now trying to quickly duplicate a similar fabric through the acquisition of antiquated technologies, a desperate strategy with plenty of risk to the consumer. - Novell has taken additional steps to ensure the functionality and value associated with a truly heterogeneous approach. Novell has added Mono to the fabric, which provides support for applications written for .NET and the promise of .ASP and VB.NET applications running everywhere. - Novell has a strong heritage of delivering enterprise applications for file sharing and access collaboration , printing, identity, web based management, collaboration, and configuration and are proven to scale. - We ship today and support the largest open standard for server and application management. We provide management data on on the server as well as our applications in a non intrusive autonomous way. Any IHV or ISV can extend this model.
• #44: 1. Form a team to focus on the Data Center Linux Need the focus to enter this new market Reaches all parts of the organization (sales, marketing, PBUs, consulting) Define the data center product that sits above the distribution Alliances (Application Certification - ISV’s, IHV’s) Certify SUSE Linux on all major line of business and vertical applications Provide testing environment for application certification Expand development resources with key partners (Oracle, DB2 and others) for on-site consultation and development Marketing/Consulting Publish detailed white papers, migration practices, and benchmarks Coordinate the delivery and implementation of open source management tools Unix to Linux, and Windows to Linux documentation Positioning Novell in the Data Center as the market leader Determine correct licensing/pricing structure Neutralize RedHat market momentum Determine correct support structure 4. Sales Different sales pitch and structure than in work group space Training within partner sales organizations is critical 5. Security Publish policies and best practices Default to Off Need to Add Ron's Edit's here
• #46: We own the customer We want to own the data, we don't just want to provide the OS. We want to own it and comoditize it. Veritas – Distribution play only. They have 70% of the market. Proceed with current data center recommendations: Partner with PolyServe (Acquisition candidate) Build strategic alliance with Veritas ISV funding (certify Oracle on SLES 9, on site personnel) Product Offerings: Unix replacement: Matrix Server Windows replacement: enterprise simple cluster bundle Unix replacement: Veritas products Next Steps: Complete virtual machine & resource mgmt gap analysis Build out identity management component Continue HPC initiative with Lustre Build out the sales strategy by GEO