Scf 094

This document discusses opportunities for increasing profit margins in the polished concrete and coatings business. It notes that Spectra's traditional flooring business has margins of 18-20% but polished concrete, terrazzo, and resinous coatings could achieve margins of 20-40%. It estimates the overall market potential for these products at $250 million to $1 billion. The document outlines Spectra's investments which include equipment for rent, partnerships, and subject matter experts to help sales. It provides a process for making money that includes negotiating supplier pricing, creating manuals and templates, and training programs.