Schema Codes - The Key SEO Technique in 2014
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The document discusses schema.org, a collaborative, shared schema for structured data markup on web pages. It provides examples of using schema.org to markup organizations, products, local businesses, offers, people, and events on web pages. Schema.org helps search engines understand the information on pages to provide richer search results for users.
Schema Codes - The Key SEO Technique in 2014
- 2. It’s a simple mark-up language recognized by major search engines. Ex – Google, Bing, Yahoo, Yandex
- 3. Markup enables search engines to understand the information on web pages. It provides richer search results in order to make it easier for users to find relevant information on the web.
- 4. It’s a HTML tag that webmasters can use to markup their web – pages. BTW, Search engines directing the webmaster to do the optimization properly.
- 5. Search engines get structured information that helps improve search result quality. The users end up with better search results and a better experience on the web.
- 8. Organization Brand logo Telephone number email ID Fax Number Founder Employees Events Location Address
- 9. <div itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">My Digital Marketing Team </span> <span itemprop=“description"> We are smart yet flexible digital marketing company ensuring that your business reaches the right audience through SEO, SMO, PPC and online reputation management services. </span> <span itemprop=“image"> URL </span> <img src=" images/MyDMT-Logo.png" itemprop="logo“ > <span itemprop="telephone">( 33 1) 42 68 53 00 </span> <span itemprop="email">info@mydmt.com</span> </div>
- 10. <div itemscope itemtype=" http://schema.org/Product "> <span itemprop="name">Pay Per Click - PPC</span> <span itemprop=“description"> The right digital marketing company to do the online marketing techniques like PPC, SEO, SMO, ORM & CRO at an affordable and reasonable costs. </span> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">3.5</span>/5 based on <span itemprop="reviewCount">11</span> customer reviews </div> </div>
- 11. <div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">My Digital Marketing Team - India</span> <span itemprop="description“>MYDMT has an operation in South Africa</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">No 3& 4, Fourrts Avenue</span> <span itemprop="addressLocality">Okkiyam Thuraipakkam</span> <span itemprop="addressRegion">Chennai</span> </div> Phone: <span itemprop="telephone">850-648-4200</span> </div>
- 12. <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href=“../pricing.html"> Save 20% on PPC Package</a> </div>
- 13. <div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Balakumar</span> <img src="janedoe.jpg" itemprop="image" /> <span itemprop="jobTitle">Senior SEO Analyst</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress“>No 3 & 4, Fourtts Avenue</span> <span itemprop="addressLocality">Okkiyam Thuraipakkam</span>, <span itemprop="addressRegion">Chennai</span> <span itemprop="postalCode">600 097</span> </div> <span itemprop="telephone">(044) 123-4567</span> <span itemprop="email">bala.s@mydmt.com</span> My Home Page: <a href="http://www.mydigitalmarketingteam.com" itemprop="url">http://www.mydigitalmarketingteam.com</a> </div>
- 14. <div itemscope itemtype="http://schema.org/Event"> <a itemprop="url" href=“new-events.html"> SEO Conference First Round Playoff Tickets: <span itemprop="name"> Social Media - Where it is going? </span> </a> <meta itemprop="startDate" content="2013-10-25T20:00"> Thu, 10/25/13 8:00 p.m. <div itemprop="location" itemscope itemtype="http://schema.org/Place"> <a itemprop="url" href=“http://www.globalit.net.au"> GlobalIT – Conference Room </a> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="addressLocality"> Sydney </span>, <span itemprop="addressRegion"> NSW </span> </div> </div> </div>