This document defines accounting and financial reporting. It discusses the aims of accounting to manage and evaluate businesses. Financial accounting provides external information regulated by standards, while management accounting provides internal information. The key financial statements are the balance sheet, income statement, statement of cash flows and notes. Various formats are used to analyze trends, common sizes, liquidity, operations vs. finance, and classify expenses by nature vs function. Ratio analysis assesses performance through growth, solvency, liquidity and profitability ratios. Accounting rules and principles guide financial statement preparation and valuation.