SCORE Peer Learning: Increasing your services with Technology
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The document outlines various technologies and tools that can enhance chapter services, focusing on information management, operational efficiency, and web marketing. It emphasizes the importance of collaboration, customer service, and utilizing social media for outreach and engagement. Additionally, it provides practical resources and recommendations for effective digital strategies, including e-blasting, scheduling, and content creation.
![How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology Next Step Resources: www.amylarrimore.com www.delicious.com/amyloogurl https://dropulous.com/3335756995 [email_address] *all content presented is the property of Amy Larrimore and may not be used without explicit written permission](https://image.slidesharecdn.com/scorepeerlearningdec-share-101207112301-phpapp02/85/SCORE-Peer-Learning-Increasing-your-services-with-Technology-40-320.jpg)
SCORE Peer Learning: Increasing your services with Technology
- 1. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology
- 2. What Technology Can Do For You Basic Functionalities
- 3. What You Can Take Home Add One + Share One
- 4. Information Management Aggregation, Organization and Sharing of Information
- 5. www.slideshare.net : Shares presentations and protects IP www.dropulous.com : Easy peasy file share www.payloadz.com : Sell downloads www.lulu.com : Sell self published books and CDs Information Management Document Management Training, Static Files, Forms, Worksheets
- 6. www.evernote.com : Online scrapbook / notebook www.google.com/documents : file share, MS office replacement, collaboration www.scriblink.com : online whiteboard www.mindmeister.com : mind mapping Information Management Online Collaboration Workspaces, Revision, Wiki and Fileshare
- 7. www.delicious.com : Replaces favorites or bookmarks www.delicious.com/scorephila www.delicious.com/scorephila/twitter www.stumbleupon.com : Find good stuff to share Information Management Organizing Links
- 8. Secret Weapon: Delicious.Com Click “join” in the top right or sign in with a yahoo ID Enter your username (this will make your site www.delicious.com/username ) Import bookmarks/favorites from your browser Go through and review them one by one Add summaries and tags Decide public or private Add the bookmarklet to your browser bar so you can build more
- 9. Secret Weapon: Gist Your Client
- 10. Operational Efficiency Do it bigger, better, faster, more
- 11. www.google.com/voice : virtual number with automatic call handling www.freeconferencecall.com : well, free conference calls, free voicebox (one way conference calls), simple blast calls Operational Efficiency Manage Incoming and Outgoing Calls
- 12. www.basecampbusiness.com: Event aggregation and management www.google.com/calendar: Set up a calendar on your website to show free and busy time www.bookfresh.com : allow people to book specific services with specific volunteers Operational Efficiency Automate Scheduling
- 13. Good way to “listen” and “watch” Allows you to pull small summaries from places on the web and look at everything in one window Increases your productivity because you aren’t searching around for things or visiting multiple sites Design your social media to be widget compatible because many people read your content this way Operational Efficiency Use RSS Feeds
- 14. Login at www.igoogle.com (with an existing google account or make a new one) Click –Add stuff- (top right corner) Search and add all the social media sites (facebook, twitter, linkedin, etc) Then, As you surf the web, add blogs and good stuff to your homepage by clicking the RSS button: Click -Add to Google Homepage- Secret Weapon: Use a Feed
- 15. Customer Service and Support Reach your client where they are
- 16. www.olark.com : customer service chat www.launchups.com : 10 minute video assistance www.zendesk.com : helpdesk support tickets Customer Service Tools
- 17. Web Marketing Help them find you
- 18. It’s not just about sending email Three Tools to Successful Conversion EBlasts Social Media Website
- 19. Underused Weapon: E-Blasts FAIL Point
- 20. Eblasts: Best Practices This sounds suspiciously like business planning… List Building If an email address + full name was a dollar, would you collect them? Content So, why do I care? Consistency Once per x segment. Period. End of Story. Clickthrough I need a link to click. I don’t need a number to call. Mobile Compatible Embedded pdfs, flash, some jpgs look like blank emails A/B Testing For compelling statement and mission Social Media Integration and View on Web I’ll share it if you make it easy Good Gimmicks Work Free Business Plan Review or Free Evaluation of How Much Money You Should Be Making – Sign up Here.
- 21. Web Marketing Eblasts: Your Chapter Takeaway Like a retail store – it’s all about eyeballs
- 22. Web Conversion: Your Chapter Takeaway Use your homepage to communicate your mission
- 23. How many clicks does it take? Your Web Site Social Media Site World Wide Web $$$$$$$$$$
- 24. How Convertible are You? What is your product or service? How many steps for me to purchase/book? Is it clear how I schedule an appointment, join a workshop? Can I fan, follow or receive updates from you?
- 25. Get on Top! Sam’s Pizza pays $300/mo to appear in rotating ad on page 2 Sam’s Pizza appears 15th down on page 153 of search results @SamsPizza, an active Twitter acct appears #3 on the first page. Google Search: Sam’s Pizza “ NATURAL” Google figures out how relevant you are and ranks you accordingly “ PAID” You pay Google to appear closer to the top “ AFFILIATED” Use Social Media with consistent keywords, appear on page one.
- 26. Secret Weapon: Twitter Twitter is like passing notes in class - quick snippets of good information that get passed around You only get 140 characters to say what you have to say so it makes you succinct The majority of twitter users are entrepreneurs, consultants, freelancers, artists. It’s the –maverick- community. If you stay with it, you can generate considerable buzz by contributing to the community
- 27. Facebook is about relationship building – people feel like they are your –friend Dialogue, Inside Info and Incentives work well to build up fan base Keep fans by making a place to visit often, hang out and talk about common interests Challenge: being fan worthy – have a forum, a roundtable, a place where fans want to interact – why join your clubhouse? Secret Weapon: Facebook
- 28. Secret Weapon: LinkedIn Organize your contacts and let THEM keep info up to date - accessible anywhere Recommend great people and ask for recommendations from your clients Get listed and noticed as an industry leader Generate leads, find partners, help out, find suppliers Think of it as an online rolodex - create a map of suppliers, customers, friends, associates, etc.
- 29. How To: LinkedIn.Com Go to www.linkedin.com and click Join Enter First, Last and Email, Password, follow the prompts to build out a profile (keywords) Tone: Webby, not Resume-y – Look Human! Video, Pictures, Personal Interests Encouraged. Connect your other social networks for status updates and to aggregate your contacts Join groups associated with your industry, your volunteer organizations and industries you can offer valuable content. Get 100% Completion to Rank – includes 3 recommendations (peer, superior, client)
- 30. Stack of Business Cards, NAH!
- 31. Blogs ARE Content HR consultant who was having a hard time driving his resume building service. He put his encyclopedia of job information knowledge into a blog Phila Magazine picked it up and featured him (BUZZ) His followers increased tremendously and it converted into many phone calls/appointments.
- 32. Cross Promotion Tweets automatically become your status Posts automatically appear on your profile Posts are automatically tweeted, tweets post to the blog page These sites create their own tab on your profile page Embed content onto your blog
- 33. Social Media Best Practices Earn Your Way Into the Network Ask Everyone to Be Friends Especially the cool, rich and influential people Content So, why do I care? Consistency Once per x segment. Period. End of Story. Cross Promotion Social Media Site -> Website Your Digital/Print Media -> Social Media Automatic Posts Constant Contact links to Twitter, Twitter links to facebook and linkedin, Your Blog links to them all Don’t Just Talk About Yourself Comment on other’s posts and stories – add good conversation and share.
- 34. Social Media: Your Chapter Takeaway But I DO want to be your FRIEND! 100 New Friends/Month
- 35. Training and Communication Tools .
- 36. www.weebly.com : free websites www.tumblr.com : free blog or directory www.xtranormal.com : fun weird video creation www.slideshare.net : slidesharing www.delicious.com : linksharing Training and Communication Tools
- 37. Case Study SCORE Philadelphia
- 38. Technology Map of SCORE Philadelphia Click to headline Click to add subhead
- 39. Questions? .
- 40. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology Next Step Resources: www.amylarrimore.com www.delicious.com/amyloogurl https://dropulous.com/3335756995 [email_address] *all content presented is the property of Amy Larrimore and may not be used without explicit written permission
Editor's Notes
- #9: Do it at work, at home, on all your computers Scan old emails for good links (+++!) The better the links, the more of a resource you can be
- #15: If you have a custom email (me@amylarrimore.com), you should get a gmail account because you can pull your custom email through into gmail and you don’t need to use another client
- #24: Your website can be an actual website or your facebook forum or your blog or even your twitter page. Many of these can serve the purpose of a website so long as a user can easily become a customer when they arrive there. Having your own website is invaluable so if you can stretch it into your marketing budget, web designers are a dime a dozen on craigslist nowawdays….
- #25: You may cater to the walkin customer – but don’t snub the one that wants the convenience of purchasing in their living room! Would you deliver for the customer standing in front of you? Why wouldn’t you do the same for the web transaction?
- #26: Social media sites rank at the TOP of search engines. Getting LinkedIn, Twittered, Facebooked helps people find your business in the search engines. Sam’s Pizza website would rank on page 53. Sam’s Pizza Listing on Yelp hits page 1, #3 (with a link to the actual website)
- #27: Stop thinking about social media in terms of age. It’s maverick and John McCain was far from young.
- #32: I helped him build out the most basic of basics in blogger. (So basic, it’s a bit embarrassing now)