Scoreloop Sync Presentation
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- 8. STRENGTHS WEAKNESSES • In-game coin system offers unique • In-game coin system may be limiting - games incentive - Coins may cause gamers to actively that utilize Scoreloop must be built with this type of seek out Scoreloop games. This new way of accomplishment-based system in mind. monetizing gameplay appeals to developers and publishers. • Product confusion - casual gamers may be unaware of the services offered by Scoreloop. • High-quality security architecture - Scoreloop offers “four levels of security” • Limited loyalty - consumers are likely to (www.scoreloop.com). download games because they enjoy playing them, rather than because they are Scoreloop • Free SDK - free software development kit is games. appealing to game developers - both large publishers and small indie game designers. • Not universally compatible - patches must be downloaded in order to use Scoreloop on a • Game discovery - the potential for users to Blackberry or Droid. see other games in the Scoreloop community on a regular basis appeals to both developers and game-users. OPPORTUNITIES THREATS • Support of iPad - On January 28, 2010, • Expansion of geolocation games - geolocation Scoreloop officially announced that the platform apps offering the thrill of competition such as will support apps for Apple’s new iPad Foursquare are growing more and more popular. (PocketGamer, January 31, 2009). Foursquare’s new API will allow it to expand further (www.techcrunch.com, November 17, • Scoreloop social network/website - 2009). Scoreloop can extend its social networking onto the Scoreloop site to form a community with • Preference for other social networks - users more depth. may prefer to use social networks such as Facebook on their computer rather than to social • Growing market - by all measures, the network via Scoreloop games. mobile gaming market seems to be on the rise. • Popular games not in Scoreloop community - • Partnerships with phone providers - as users are most likely to play games they enjoy Scoreloop can investigate partnering with rather than choosing games based on the Blackberries, Droids, etc. in order to become a platform, games that are copyrighted and popular default app. without the use of Scoreloop’s platform may pose insurmountable competition. • Rising demand for free apps - Scoreloop’s business model may be pressured by a growing demand for free gaming by consumers.
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- 12. Sergei Gourski & Jamie Gotch • • • • •
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- 36. USB Drives 150 units $1194 Brymark Soda Insulators 500 units $600 Brymark Drawstring Bag 300 units $657 Brymark Winner Jackets (Van 6 units $376.20 Brymark Challenge Champions) Frisbees 500 units $415 Brymark Branded Bumper Stickers (with coin or challenge 750 units $470.90 Best Decal linked StickyBits barcode) Branded Bumper Stickers (with product knowledge 1500 units $785.85 Best Decal linked StickyBits barcode) TOTAL $4,498.95
- 37. 2 white cargo $50,000 50% vans Van wraps (2) $10,000 10% Hotel, registration, $20,000 20% and per diem Gas, insurance, other $20,000 20% considerations TOTAL $100,000 100%
- 38. $25,000 allocation March 2011 $25,000 allocation April 2011
- 39. 2010 2011 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Cost/Unit # Units Total Cost CPM Reach Freq. Impressions $ per Media Budget Print 143500 $27,450 10.98% Game Developer Magazine Full Page Full Page Full Page Full Page $5,465 4 $21,860 35000 4 140000 Game Career Guide Inside Cover $5,590 1 $5,590 3500 1 3500 Online 1822224 $30,000 12% TechCrunch.com $2,500 / mo 4 months $10,000 15 166667 4 666668 GameDev.net $2,500 / mo 4 months $10,000 18 138889 4 555556 GameDev.net Weekly Newsletter $500/wk 20 weeks $10,000 30000 20 600000 Non-Traditional $124,498.95 49.78% Scoreloop Van & Swag Promo Finale $104,498.95 Webinars n/a 20 n/a 793 20 15860 Barcodes $20,000 Tweetups n/a 4 n/a 629 4 2516 Promotions/Events $50,000 20% Game Developers Conference $25,000 1 $25,000 17000 1 17000 LA Games Conference $25,000 1 $25,000 300 1 300 $231,948.95 92.76%
- 40. StickyBits Swag Van Conferences Print Online StickyBits $20,000 8% Swag $4,498.95 18% 13% 9% 2% Van $100,000 40% 12% Conferences $50,000 20% 43% Print $27,450 10.98% 22% Online $30,000 12% Total $231,948.95 92.76%