The film is titled "Morvor", which comes from the Estonian translation for "Murder". This portrays the main character Frank in a negative light, fitting the detective thriller genre. The title is placed at the end of the teaser trailer to build tension and be memorable. It is also larger in font size than other text to make a bigger impression. Costumes for the main characters include casual clothes like jeans and coats to match recent similar films from the late 80s to now within the genre. Camera work focuses on close-ups during conversations to create tension without the audience realizing, as seen in films like "The Silence of the Lambs" and "Prisoner".