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Scrum & UX

Paul Goddard CSM, CSP, CST
       Agile Coach



                             © Agilify Ltd. 2008
Core Problem
• Development (Scrum Development Team) are
  separate from Designers (UX)




      Scrum Team                  UX Team




                                             © Agilify Ltd. 2008
Possible Consequences
• Us vs. Them culture
• Feedback comes too late
• Wireframes become contracts
• Scrum Product Owner & UX visions diverge
• UX teams work too far in advance of Scrum
  teams
• UEDs are matrixed across a number of Scrum
  teams / functional areas

                                           © Agilify Ltd. 2008
Q: “How does Scrum tell
 us to solve this
 problem?”

A: “It doesn’t.”


                          © Agilify Ltd. 2008
Scrum                                                      UX Design
Development                                                Team
Team




From “Case Study of Customer Input For a Successful Product” by Lynn Miller


                                                                              © Agilify Ltd. 2008
What UX fear the most...




                           © Agilify Ltd. 2008
Winchester Mystery House




                           © Agilify Ltd. 2008
What I like to see...



     Scrum Team




                        © Agilify Ltd. 2008
What I like to see...



                  UED
     Scrum Team




                        © Agilify Ltd. 2008
What I also like to see...


                  UED


     Product Owner Team


            PO




                             © Agilify Ltd. 2008
What else helps...
• Scrum teams become feature focussed
• Use of personas
• “Working software over comprehensive
  documentation”




                                         © Agilify Ltd. 2008
What else helps...
•   Fast feedback – mocks, prototyping
•   One vision
•   Scrum teams who USE the product they build
•   Empowered teams – own the UX




                                             © Agilify Ltd. 2008
© Agilify Ltd. 2008
© Agilify Ltd. 2008

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Scrum & UX

  • 1. Scrum & UX Paul Goddard CSM, CSP, CST Agile Coach © Agilify Ltd. 2008
  • 2. Core Problem • Development (Scrum Development Team) are separate from Designers (UX) Scrum Team UX Team © Agilify Ltd. 2008
  • 3. Possible Consequences • Us vs. Them culture • Feedback comes too late • Wireframes become contracts • Scrum Product Owner & UX visions diverge • UX teams work too far in advance of Scrum teams • UEDs are matrixed across a number of Scrum teams / functional areas © Agilify Ltd. 2008
  • 4. Q: “How does Scrum tell us to solve this problem?” A: “It doesn’t.” © Agilify Ltd. 2008
  • 5. Scrum UX Design Development Team Team From “Case Study of Customer Input For a Successful Product” by Lynn Miller © Agilify Ltd. 2008
  • 6. What UX fear the most... © Agilify Ltd. 2008
  • 7. Winchester Mystery House © Agilify Ltd. 2008
  • 8. What I like to see... Scrum Team © Agilify Ltd. 2008
  • 9. What I like to see... UED Scrum Team © Agilify Ltd. 2008
  • 10. What I also like to see... UED Product Owner Team PO © Agilify Ltd. 2008
  • 11. What else helps... • Scrum teams become feature focussed • Use of personas • “Working software over comprehensive documentation” © Agilify Ltd. 2008
  • 12. What else helps... • Fast feedback – mocks, prototyping • One vision • Scrum teams who USE the product they build • Empowered teams – own the UX © Agilify Ltd. 2008