SDN 2010: Using Social Nodes to Design Services_Eleanor Davies
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The document discusses the design of social product service systems using insights from academia and industry to connect communities and local figures. It highlights the importance of creating service nodes that facilitate direct distribution from sources in areas like water, energy, and education. The goal is to enhance customer loyalty and promote community interaction by integrating these social nodes into service design.
SDN 2010: Using Social Nodes to Design Services_Eleanor Davies
- 1. USING SOCIAL NODES TO DESIGN SERVICES ELEANOR DAVIES SERVICE DESIGN NETWORK CONFERENCE BERLIN > OCTOBER 2010
- 2. > THE GIST > QU: FROM 2 PERSPECTIVES... > FROM A to B... > TENDING TOWARDS LONELY... > SURVIVING SOCIAL NODES... > ANS: CONNECTING THE DOTS...
- 3. > QUESTION
- 4. > A Question inspired from two perspectives: > PERSPECTIVE 1 academia: Royal College of Art teaching: SEED (social environmental entrepreneurship design) Location: London, UK goal: design business models which deliver social and/or environmental value, as well as financial insight: student work repeatedly delivers solutions which elevate the role of local community!
- 5. > A Question inspired from two perspectives: > PERSPECTIVE 2 industry: frog design design research: emerging markets case study - contextual research Location: India goal: research the potential for communication new product service systems insight: language, culture and economy mean users are comfortable creating mash-up solutions which rely on a strong local figure!
- 6. > QUESTION > Can we design more social product service systems, through identifying & connecting existing communities and/or local figures? 6
- 7. > A to B
- 8. > SERVICE PUT SIMPLY > THE HOW? & WHY? BEHIND THE WHAT? ? A B
- 9. > A to B > Going to the source B B B B B A B B B B B
- 10. A to B: Water
- 11. A to B: Energy
- 12. A to B: Messages
- 13. A to B: You & Your Stu
- 14. > A to B > Creating an infrastructure of Service Nodes Service Nodes > N N A N N
- 15. > A to B > Creating an infrastructure to bring the source closer B B B B N B B B B B B N A N B B B B B B B N B B B
- 22. Infrastructure: You & Your Stu
- 23. Service Node: You & Your Stu
- 24. > A to B > Distribution direct from the source B B B B B B B B B B A B B B B B B B B B B
- 25. Direct: Water
- 26. Direct: Energy
- 27. Direct: Messages
- 28. Direct: You & Your Stu
- 29. > Tending to Lonely commodity? Service infrastructures centralise around ‘nodes’.
- 30. Food From This
- 31. Food To This
- 32. Food To This
- 33. Books From This
- 34. Books To This
- 35. Books To This
- 36. Music From This
- 37. Music To This
- 38. Music To This
- 40. Open/Community When we want this 40
- 41. And we do want this!
- 42. And we do want this!
- 43. > Surviving Social Nodes commodity? Service infrastructures centralise around ‘nodes’.
- 44. INTRO + GOALS > INCREASING CUSTOMER LOYALTY Eg.Barbers
- 46. Screen Share:)
- 47. Screen Share:)
- 48. Eg.Youth Centre
- 51. Screen Share:)
- 52. Screen Share:)
- 53. > Connecting the Dots 1. Add more Social Nodes to the Berlin Map: Existing hubs in our communities where people come together to share space/time/information/services. 2. Create Service Ideas: Considering use and context, suggest services that may benefit from tapping into, or connecting these hubs. commodity? Service infrastructures centralise around ‘nodes’.
- 54. > Food 54
- 55. > Clothing
- 56. > Health
- 57. > Education
- 58. “Exercise and have a health check at the park” “Learn to repair your clothes at the launderette” “You learn while your kids are at the University’s play centre” “Your groceries delivered to the kindergarten”
- 59. “Its exciting to start thinking about the integrating social nodes into service design.” “What’s the next step?”