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Seamless Integration of
communication and technology


        By: Urvika Kapur
               &
           Hochul Yu
What lead to the rise of the seamless
               trend?
   More mobile phones than         Rise of mobile   desire to simplify and
toothbrushes in the world today.    technology           streamline
The everyday seamless experience
 Winning contests by scanning            Know the property details by scanning




              Knowing the history of your food ordered in a restaurant
The current status




Used by less than 15 million Americans   60% male users between 18-44
                                         years
Are we seamless all the time?
            Expanding into our lives.
http://www.youtube.com/watchfeature=player_embedded&v=LfkFgtoQtFQ


• About 10 years ago blackberry’s were only used by
  business people and today it is used by almost every
  age group starting age 5 up to 85. We use it to socialize,
  confirm our information, stay updated, make educated
  decisions and feel connected to our environment.
• Today a mobile phone is the most important thing we
  need when we leave our homes.
Forces at Work
• Quantified self movement is one of the rising issues
  today. There is a need for us humans to express our
  selves through the information we collect.
• QR codes are growing rapidly since it came out as it facilitates
  easy access to this information no matter where we are.
• NFC technology is the one can do both in a better way. Many
  companies tries to adapt NFC to many different products and
  services.
Changing Retail Experience
New Retail Interaction         More Product Information




Personal Shopping Experience     Customer Service

                                 http://shopkick.com/
Changing the Food Experience
• Brand Table was designed as a concept by the University of
  Sydney start up Sdigital to enhance food court experience.
 http://www.youtube.com/watch?v=bNHizR0Tm0s
Know your Food
• Restraunt in North of Boston has QR codes on
  all the food items to trace its origins.
Easy Information
• Provide additional information from NFC tag.
• Share thoughts about the art piece through
  SNS.
• London Gallery has also adapted NFC tags for
  the information.
• http://youtu.be/QomvjLhYbEo
In the US….
• Chicago Planetarium uses Microsoft tags to
  give more information to its visitors.
New subcultural meaning of NFC
• NFC technology fits what current trends
  now.
  – We want more information about products,
    advertisements, and even art works.
  • We like to collect data and information.
• Make it simpler and save time
  • Get data and information easy.
  • Faster payment, and no need to wait on line.
• Adapt to other fields for convenience.
  • Unlock the door with NFC technology.
  • Get contacts or information of other people by
    tapping.
• New way of operating system
FUTURE
• Will Not be adopted at every level.
• Technology only for convenience, not used
  for simple tasks.
• Need substitution for a certain
  circumstances.
• No one wants to be a barcode/ QR code.
Need for the Tangible

Apple is successful because it is   Humans need natural and
tangible design.                    tangible experiences regularly.
Thank You!

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Seamless Integration of Communication and Technology

  • 1. Seamless Integration of communication and technology By: Urvika Kapur & Hochul Yu
  • 2. What lead to the rise of the seamless trend? More mobile phones than Rise of mobile desire to simplify and toothbrushes in the world today. technology streamline
  • 3. The everyday seamless experience Winning contests by scanning Know the property details by scanning Knowing the history of your food ordered in a restaurant
  • 4. The current status Used by less than 15 million Americans 60% male users between 18-44 years
  • 5. Are we seamless all the time? Expanding into our lives. http://www.youtube.com/watchfeature=player_embedded&v=LfkFgtoQtFQ • About 10 years ago blackberry’s were only used by business people and today it is used by almost every age group starting age 5 up to 85. We use it to socialize, confirm our information, stay updated, make educated decisions and feel connected to our environment. • Today a mobile phone is the most important thing we need when we leave our homes.
  • 6. Forces at Work • Quantified self movement is one of the rising issues today. There is a need for us humans to express our selves through the information we collect.
  • 7. • QR codes are growing rapidly since it came out as it facilitates easy access to this information no matter where we are. • NFC technology is the one can do both in a better way. Many companies tries to adapt NFC to many different products and services.
  • 8. Changing Retail Experience New Retail Interaction More Product Information Personal Shopping Experience Customer Service http://shopkick.com/
  • 9. Changing the Food Experience • Brand Table was designed as a concept by the University of Sydney start up Sdigital to enhance food court experience. http://www.youtube.com/watch?v=bNHizR0Tm0s
  • 10. Know your Food • Restraunt in North of Boston has QR codes on all the food items to trace its origins.
  • 11. Easy Information • Provide additional information from NFC tag. • Share thoughts about the art piece through SNS. • London Gallery has also adapted NFC tags for the information. • http://youtu.be/QomvjLhYbEo
  • 12. In the US…. • Chicago Planetarium uses Microsoft tags to give more information to its visitors.
  • 13. New subcultural meaning of NFC • NFC technology fits what current trends now. – We want more information about products, advertisements, and even art works. • We like to collect data and information. • Make it simpler and save time • Get data and information easy. • Faster payment, and no need to wait on line.
  • 14. • Adapt to other fields for convenience. • Unlock the door with NFC technology. • Get contacts or information of other people by tapping. • New way of operating system
  • 15. FUTURE • Will Not be adopted at every level. • Technology only for convenience, not used for simple tasks. • Need substitution for a certain circumstances. • No one wants to be a barcode/ QR code.
  • 16. Need for the Tangible Apple is successful because it is Humans need natural and tangible design. tangible experiences regularly.