Seamless integration of communication and technology has risen due to the ubiquity of mobile phones and the desire for simplification. The seamless experience is exemplified by winning contests through scanning codes, learning property details by scanning, and discovering the history of food ordered in a restaurant. Currently, seamless technology is used by under 15 million Americans, mostly younger males. Forces driving further integration include the quantified self movement and growing use of QR codes and NFC technology to easily access information anywhere. This is changing the retail and food experiences through new interactions, more product information, personalized shopping, customer service, and tracing the origins of food. Seamless technology provides additional information through NFC tags and allows sharing thoughts about artworks. While