Sean Doran
- 1. SEAN P. DORAN 147 Glen Ave • North Adams, MA 01247 • (518) 635-0022 • Sean.P.Doran@gmail.com P ROFESSI ONAL E XPERI ENCE Business AnalystProject Manager - July, 2006 – Present Inland Management Corporation – Williamstown, MA • Collaborated with business leaders to design, develop, and deploy a companywide analytics system for reporting of internet marketing performance, advertising effectiveness, and sales rep performance • Utilized MS Excel to combine various sources of data into a reporting format which provided multi-dimensional analysis of marketing effectiveness; o -Data sources included: sales activity, advertising cost, website traffic, email deliverability o -Identified key business metrics to analyze conversion rates through the sales pipeline o -Experience with Salesforce.com, Omniture, and Email Marketing tools • Analyzed the effectiveness of large marketing campaigns and provided recommendations based on advertising and sales performance • Organized companywide technology training: “Sales 2.0: Using web based technologies to keep pace with prospective customers” • Developed “Easy Button” solutions (custom UI or database triggers) within CRM system, salesforce.com, for sales and marketing teams to enforce business rules and simplify data entry. • Collaborated with sales management team to design and develop both an email sales strategy and technology platform for it to operate on. • Managed drip marketing campaigns (Stratified into segments depending on Salesforce.com profile and response to previous marketing) AnalystDeveloper – January, 2006 – July 2006 SUNY Training Strategies Group - Albany, New York • Developed web applications, and services utilizing object oriented programming to manage database transactions. • Managed the development and collaboration of online course content. o -Utilized LMS for tracking of online course completion Project Engineer – January, 2005 – September, 2005 Saint-Gobain Abrasives - Watervliet, New York • Developed an Asset Library database information system using MS Access • Developed the cost savings justification for capital projects • Organized time studies for changeover periods, determining the critical path and made recommendations to increase efficiency S KILLS & E XPERTI SE TECHNOLOGIES APPLICATIONS • Reporting and Analytics • MS Excel & Access, ODBC • Web Development & Programming (OO, C#) • Visual Studio (.NET), Eclipse (Java), Adobe CS • Customer Relationship Management • Salesforce.com, MS Access (Legacy) • Online Marketing Analytics • Adobe Omniture, Google, Yahoo/Bing • Email Marketing (Drip Marketing, Segments) • SalesGenius, VerticalResponse, Markettraq E DUCATION & C REDENTIALS B.S. in Industrial Management Engineering, 2005 • Rensselaer Polytechnic Institute Minor in Economics, Emphasis in Information Systems L EADERSHIP RPI Football Team – Captain Theta Chi Fraternity (Delta Chapter) •Nominated “Most Valued Defensive” player (2004) • Social Committee - organized social events for 55+ •Lead Team to National Semi- Final Appearance (2003) brothers