Sean Leigh Digital Portfolio
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This document is Sean Leigh's digital copywriting portfolio from 2014-2016. It includes examples of social media posts he authored for Henry Schein Medical and blog posts highlighting the success of solutions like USA Rx prescription assistance with free clinics. One post profiles Mike Clawson who helped a Texas clinic save over $9,000 for patients using USA Rx. The portfolio also contains perspectives from a veteran and rookie medical sales consultant on their approaches to selling solutions.
Sean Leigh Digital Portfolio
- 1. 1 S E A N L E I G H C O N T E N T D E V E L O P M E N T 2 0 1 4 - 2 0 1 6 DIGITAL COPYWRITING PORTFOLIO A collated selection of recent multi-platform content, pushing engagement and brand management. S E A N L E I G H D I G I T A L C O P Y W R I T E R A N D C O M M U N I C A T I O N S A S S O C I A T E F E B R U A R Y 2 0 1 6
- 2. 2 Table of Contents 1. Social Media Posts 2. HUBBUB: Changing the Way You go to Market 3. Community News #4: Success and Responsibility 4. USA Rx and Free Clinics Success: Mike Clawson 5. Perspectives on Solutions: Veterans and Rookies 6. Henry Schein Medical “About Us” section 7. Henry Schein Medical and Cardinal Health: Where we've been, where we're going, and what it means for you
- 3. 3 Title: Social Media Posts Publication: Henry Schein Medical Facebook and Twitter Author: Sean Leigh Date: 2014-2016 Description: Examples of social media content posted on the Facebook and Twitter accounts of Henry Schein Medical. Location: Twitter URL: https://twitter.com/HScheinMedical Facebook URL: https://www.facebook.com/HenryScheinMedical/ Danish study: Mothers who took newer #antidepressants while pregnant didn’t increase risk of #asthma in their children http://bit.ly/1AIYurI via the #xchange http://bit.ly/1Matl1B The #NationalKidneyFoundation has a new campaign! https://youtu.be/y165Gv_SBd4 #EverybodyPees via @nkf http://bit.ly/1T7ce5i Study: Adding #tetanus shot to vaccine for a form of #BrainCancer dramatically extended some patients' survival http://wb.md/1JnMzB5 via the #xchange http://bit.ly/1Matl1B .@NAFClinics will receive over $25,000 in supplies from @HScheinMedical to help fund free clinic event in Madison, WI. The CDC has released recommendations for Infection Prevention and Control for patients with known or suspected Ebola exposure. Read Here: http://bit.ly/1oMQb0V #HenryScheinCares about helping to patients in need receive quality health care and are proud partners of @NAFClinics The VA is increasing referrals of veterans to private MD’s after scandal over long patient waiting times and falsified appt. records http://wapo.st/VG9929 Extreme #medicine: The search for new antibiotics in the guts of insects http://reut.rs/1usEXEN August was National Immunization Awareness Month! #NIAM Learn why vaccines are important all year long: http://bit.ly/WP9D6W via the #xchange http://bit.ly/XChangeAug14
- 4. 4 Title: HUBBUB: Changing the Way You go to Market Publication: Hubbub: Your Source for Solutions News and Insights Author: Sean Leigh Date: September 04, 2015 Description: A monthly Solutions-focused newsletter highlighting success, sales advice, and news. Location: Web URL: http://eepurl.com/bw3n7v SolutionsHub Newsletter #7: August 2015 View this email in your browser Sales Success Veteran and Rookie FSCs use solutions to expand their business. Click Here! Solutions Success Mike Clawson brings USA Rx to Texas free clinics. Read More Here!
- 5. 5 Expert Advice How to demonstrate the six dimensions of a trusted advisor. Click Here! SolutionsHub Facebook Twitter Instagram Email Website Copyright © 2015 Henry Schein Medical, All rights reserved. As a member of the sales team at Henry Schein, you are receiving this solutions newsletter to keep you up to date on customer success, sales thinkpeices, and solutions scripts. Our mailing address is: Henry Schein Medical 80 Baylis Road Melville, NY 11747 Add us to your address book unsubscribe from this list update subscription preferences All content, unless otherwise stated, is developed by Sean Leigh, Market Development, Henry Schein Medical.
- 6. 6 Title: Community News #4: Success and Responsibility Publication: Community News: Helping you grow your Community Health Center Business Author: Sean Leigh Date: October 23, 2016 Description: A newsletter highlighting CHC success, sales advice, and Community Health Center news. Location: Web URL: http://eepurl.com/bl52bv Community News #4: Success and Responsibility View this email in your browser Sales Success Congrats to Rachel Dowdy on her success in Memphis! Early this month, she received two signed PO's from Memphis Health (FQCHC). The first was for $115k in sales at $15k in GP (Set-up), and the second was for $169k sales at $13k in GP (X-ray), totaling in over $284k in sales and $28k in HHS Grant New Funds Now Available HHS Secretary Sylvia M. Burwell announced new Affordable Care Act funding of almost $500 million to support health centers nationwide. This Health Center Expanded Services funding includes grants to increase access to care and funding for facility improvement. Read more here!
- 7. 7 GP. This once again proves how much money there is in CHC's and that if they are not spending it with you, they are spending it with the competition. If you have any questions about selling to CHC's, contact Paul Whitaker or Rob Irwin. Click Here for more Sales Success! Healthy Lifestyles, Healthy Communities Morris Heights Health Center Henry Schein volunteers and employees partner with Morris Heights Health Center in the Bronx to help health happen in underserved communities.
- 8. 8 Sun Life Family Health Center’s Healthy Family Fun Fair was a tremendous success. We were able to provide health screenings to 60 people and health education information to more than 100 community members. The event was a huge community effort with multiple community agencies, including the city police and fire department. Many participants were extremely appreciative of the opportunity to receive a free health screening, as most did not have insurance. The event also gave people looking for a new primary care physician a chance to meet providers in their community and to establish a relationship to help develop more continuous care. With more than 30 volunteers dedicating their time to help make this event a success, Sun Life was able to provide 54 diabetes screenings, 53 dental screenings, 28 vision screenings, 42 breast screenings, 30 asthma screenings, 53 blood pressure checks and 60 BMI scores. Thanks to Henry Schein Cares we are able to Make Health Happen in Arizona. Paul Whitaker - East Rob Irwin - West Find a Health Center Copyright © 2016 Henry Schein Medical, All rights reserved. As a member of the sales team at Henry Schein, you are receiving this solutions newsletter to keep you up to date on customer success, sales thinkpeices, and solutions scripts. Our mailing address is: Henry Schein Medical 80 Baylis Road Melville, NY 11747 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list All content, unless otherwise stated, is created and developed by Sean Leigh, Market Development.
- 9. 9 Title: USA Rx and Free Clinics Success: Mike Clawson Publication: The Henry Schein Success Blog Author: Sean Leigh Date: August 24, 2015 Description: A blog post highlighting the success of our USA Rx solution with Free Clinics. Location: Web URL: https://solutionshubnewsletter.wordpress.com/2015/08/24/usa-rx-and- community-health-center-success/ Text: Free Clinics are often at the front lines of medical service to lower-income patients. It is unfortunately common for a doctor at clinic to write a prescription and the patient to be unable to afford to fill it. In order to assuage the burden of cost and to help patients stay healthy, Free Clinics across the country have begun using the USA Rx Prescription Card program, through the Henry Schein Medical SolutionsHub. This particular success story comes to us from Mike Clawson, who helped a Clinic in Texas save its patients thousands of dollars. Doris Scales is the Director of the Christian Community Action Adult Healthcare Clinic in Lewisville, TX, and is a valued subscriber to our USA Rx Solution Program. Recently, we asked her to lead a discussion with her peers in the NAFC (National Association of Free & Charitable Clinics) during our webinar with USA Rx, opening the topic of success while providing help to save the lives of those in need. Director Scales has used the program to great effect, with her clinic servicing 400 claims to the USA Rx program, with patient savings in excess of $9,000. Director Scales’ input during the webinar discussion was extremely valuable; especially her hands-on knowledge of the welcome assistance the program brings to those who cannot afford medication otherwise. USA Rx provides prescription claims at a fraction of the cost, and currently has serviced more than 4,000 claims with over $100k in patient savings with the NAFC. Helping those in need is why we do what we do, and why we consider USA Rx one of our flagship solutions.
- 10. 10 Title: Perspectives on Solutions: Veterans and Rookies Publication: The Henry Schein Success Blog Author: Sean Leigh Date: September 3, 2015 Description: A blog post examining the differences and similarities between new and experienced sales consultants. One of our most popular posts to date. Location: Web URL: https://solutionshubnewsletter.wordpress.com/2015/09/03/perspectives-on- solutions-veterans-and-rookies/ Text: We write a lot about the power of solutions, and the success they can achieve, for both the customer and the Sales Rep. When solutions are a consultants primary focus, we see a great deal of recurring success, and we hope to expand that success to all of our Sales team. In order to highlight the successes that our consultants achieve, we asked two consultants to give us their opinion on the subject. Tyler Brown is a rookie FSC in Nashville, and Brad Hankey is a 15-year veteran FSC in the Maryland area. Both of them had unique takes on what it means to sell solutions and how they found success in doing so. As a longtime FSC, Brad Hankey has seen the business change drastically, and in order to set himself apart in a growing field, he chose to highlight solutions. In his own words: “Offering my customers solutions to their practices real problems is a major factor in my success. I am now able to sit with administrators and discuss more pressing issues like billing, credentialing, and negotiating insurance contracts. Meetings like these minimize some of the focus on ‘the nickel on a box of Band-Aids’.” Brad uses the SolutionsHub brochures to build relationships and communication with high level decision-makers, like financial managers, at business review meetings in order to help open doors for further capital opportunities. “It is as easy as sitting with an administrator and flipping through the brochure explaining each solution we offer and watching as their eyes light up. These solutions help to make me a value to their practices.” Tyler Brown has been an FSC since January, and in that relatively short time he’s already learned to parlay his knowledge of Solutions into a strong relationship with his customers. “As a new rep, I am constantly looking for ways to rapidly expand my business, and solidify my position with my existing customer base. Solutions do both and are much easier to learn than 190k items. Initiating a dialogue about utilizing the supply budget to take advantage of our innovative brand of solutions moves the sale process along faster and intensifies our value proposition across the board.” Tyler’s recent win with Capstone Pediatrics is demonstrative of the success of his method. After a complete GPO pricing analysis and $50k in med/surg savings, Tyler has them considering a MedPro contract, Ops Assure task management, eCat, and a proposal from Practice Builders. “Our first conversations were centered on vaccines, and we worked very hard to get their pricing right, but we hardly ever discuss it now. Instead, we discuss all of the revenue generating improvements we can
- 11. 11 provide to their practice. When Capstone encounters a business problem, even if it has nothing to do with medical supplies, my phone rings, and I wouldn’t have it any other way.” Both FSC’s capably utilize their knowledge of solutions to highlight quality options for their customers, and showcase themselves as knowledgeable and trusted advisors. In building relationships with decision-makers and showcasing yourself as a source of knowledge and a money-saving resource, the SolutionsHub is an excellent and proven tool.
- 12. 12 Title: Henry Schein Medical “About Us” section Publication: Henry Schein Medical website Author: Sean Leigh Date: August, 2014 Description: In August of 2014, we undertook a project to create a more cohesive and comprehensive picture of who we are as a company. As part of this revamp project, we wanted to recreate the way we spoke about the company to those who are not familiar with us. To that end, I wrote a comprehensive summary of the division. Location: Web URL: https://www.henryschein.com/us-en/medical/Default.aspx?did=medical Welcome to Henry Schein Medical Who we are: Henry Schein, Inc. is the world's largest provider of health care products and services to office- based dental, animal health and medical practitioners with more than 83 years of experience. A Fortune 500 ® Company and a member of the NASDAQ 100® Index, Henry Schein employs more than 18,000 Team Schein Members and serves more than 1,000,000 customers with operations or affiliates in 33 countries. Henry Schein Medical, the Company's Medical Division, services some of the largest health care organizations in the country and is dedicated to providing customers with expert guidance and turnkey solutions that enable the best quality patient care and increased efficiency and productivity. Our customers rely on us to help them operate better businesses and attain their goals in a rapidly changing healthcare landscape. What we do: As a network of trusted advisors, our team delivers on this commitment by providing integrated technology solutions, including unsurpassed supply-chain and e-commerce systems, electronic health records, and practice management software. We also provide a broad range of financial services and other business solutions that focus on improving the bottom-line. Our comprehensive product offering consists of medical and surgical supplies, diagnostic tests, equipment, pharmaceuticals and injectables, Henry Schein brand items, office supplies, and more.
- 13. 13 Title: Henry Schein Medical and Cardinal Health: Where we've been, where we're going, and what it means for you Publication: Becker’s Healthcare Review Author: Sean Leigh Date: November 02, 2015 Description: Advertorial Content provided by Henry Schein Medical Location: Print, web URL: http://www.beckershospitalreview.com/hospital-transactions-and- valuation/henry-schein-medical-and-cardinal-health-where-we-ve-been-where-we-re-going-and-what- it-means-for-you.html Text: On November 21, 2014, Henry Schein Medical and Cardinal Health announced a strategic arrangement to provide a unique, comprehensive product and service offerings to IDN health systems. The alignment provides a complete solution for the IDN continuum of care, combining Cardinal Health's products and services centered on acute health system needs, with Henry Schein's outstanding service capabilities and long history serving office-based care settings. The Cardinal Health physician office-sales organization has been consolidated into Henry Schein Medical. This is providing customers with improved efficiency, a wider breadth of products, world-class service and value for the ultimate benefit of the patient. In other words, the agreement creates additional supply chain services and value for health systems as they focus on improving patient care. This content is sponsored by Henry Schein Medical Henry Schein is committed to being a reliable network of trusted advisors to office-based practitioners, in both their traditional individual practice and IDN's. "Our agreement with Cardinal Health furthers this commitment by offering customers access to Cardinal Health's leading branded products and leveraging Cardinal Health's experience in serving healthcare systems across multiple sites of care," says Stanley M. Bergman, Henry Schein's chairman of the board and CEO. This continuum of care partnership is the result of a detailed examination of the medical space, and the essential needs of a changing market to have a total solution. Henry Schein's programs, services and infrastructure are designed specifically for the non-acute care space. As Henry Schein Medical President Dave McKinley says, "Our entire focus has been on the non-acute-care space. It was a matter of looking into the mirror and asking, 'What are we good at, and how can we best support our customers going forward?' We know that the continuity across points of care is important. This is a good way to address it." With over 80 years in the business of servicing physicians, dentists, and veterinarians, Henry Schein brings the highest possible level of consistency and proficiency in delivering products and services to the office-based practice. "This agreement is the first of its kind in the space," says Mr. McKinley.
- 14. 14 "Healthcare today is all about collaboration, and Cardinal Health and Henry Schein have taken a huge leap forward in putting the customer first to deliver optimal service across the continuum." Efficiency and reliability A key strength of Henry Schein is its ability to deliver a low unit of measure efficiently. The strong backbone of quality assurance, advanced supply distribution networks and a wide range of product and solution offerings makes Henry Schein one of the most advanced distributors in the marketplace. Customers also benefit from dedicated trusted advisors, who identify opportunities for enhancing physician office efficiencies with Henry Schein Medical's unique solutions. A key component of Henry Schein's value proposition is reliability. When a customer orders from Henry Schein Medical, they can expect that order to be filled quickly, easily and on time. In fact, the company currently delivers products and services with a 99.9 percent fill rate, with 99 percent of those orders shipped the day they are received. As cold-chain experts, and as the largest distributor of vaccines and injectables in the office-based setting, they can fill perishable orders with the same efficiency as they do consumable healthcare products and capital equipment. Practice efficiency is another key component of the Henry Schein value proposition, designed to help practitioners solve problems, eliminate obstacles, increase office services and deliver improved patient care. From medical waste disposal to electronic record-keeping, the Henry Schein SolutionsHub offers a comprehensive solution portfolio to help offices improve revenue and lower costs. Compliance and standardization A significant challenge of managing offsite offices is assuring contract compliance and product standardization. Inventory management and compliance can be a frustrating headache. Henry Schein recognizes that, and has put together programs to manage contract access, utilizing GPO and direct local contracts. Understanding the needs of non-acute sites, Henry Schein can execute a plan to help contract compliance within offices as the single point of contact. In 90 days or less, Henry Schein can implement programs that increase the utilization of contracts and facilitate product standardization for any size practice. These programs are managed by a dedicated and centralized team who focus on the coordination and execution of supply programs, and can increase contract compliance. Henry Schein understands there are a wealth of options in selecting supplies and services for office- based networks, and it can be challenging to pick the best. Henry Schein confronts this problem with a focus on standardization, taking the cacophony of options and boiling them down to a clear and concise selection, using the best product lines and the best value. Adding the Cardinal Health line of products to Henry Schein's selection will only enhance the process. Reputation performance Henry Schein's exceptional customer service is not just a claim that the company makes, but rather a clear and definite fact, which has been proven time and again by their commitment to world-class service on the most competitive level. In addition to a reputation for quality service, the company is invested in offering new technology solutions to provide improved patient healthcare plans.
- 15. 15 These patient plans address chronic conditions and general wellness. The physician may offer these plans to their patients to maintain their highest quality of health, using technology solutions for chronic and non-chronic conditions. These plans engage the patient in the healthcare process and help maintain their quality of life. These services and solutions can lead to increased patient wellness and better scores for value-based reimbursement models. In essence, Henry Schein is committed to high-quality services focused on the non-acute office. These services increase revenue and lower costs, making them the best option for a growing business. Their partnership with Cardinal Health will only strengthen and expand their capabilities, and they are fully committed to providing superior service to their customers in the years to come.