Search Developer Summit 09
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The document discusses quick and dirty tricks for improving search engine optimization for open source platforms like WordPress, Drupal, and Joomla. It recommends optimizing title tags, URL structures, navigation, and implementing XML sitemaps. Specific tools are also presented for each platform, including All in One SEO Pack and Thesis theme for WordPress, the SEO Checklist for Drupal, and SEO Generator and sh404SEF for Joomla. The presentation aims to provide attendees with tips for easily boosting their SEO with open source software.
![Tools: Wordpress
Permalinks
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Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder](https://image.slidesharecdn.com/developer-summit-090616135856-phpapp02/85/Search-Developer-Summit-09-13-320.jpg)
Search Developer Summit 09
- 1. Developer Summit: Open Source Stack Presented by: Kenny Hyder Senior Consultant, Position Tech Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 2. Open Source Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 3. Benefits of Open Source • Easy to work with • Large Support Communities • Lots of Plugins& Tools Available Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 4. Downside of Open Source • Designed for Usability, Not Search • No support line Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 5. Quick & Dirty Tricks Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 6. Quick & Dirty Tricks for Open Source Title Tags • Heavily weighted by search engines • Easy to implement/supported plugins for most frameworks • Apply global rules for product & category pages Guidelines: • Limit to 69 characters INCLUDING spaces, best around 64-65 char. • Place keyword in front • If you use branding terms, place in back of title Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 7. Quick & Dirty Tricks for Open Source URL Structures • Keyword Relevancy in URL adds to SEO • Easy to implement with mod_rewrite and/or plugins • Apply global rules for product & category pages Guidelines: • DON’T SPAM YOUR URLS! • Use hyphens instead of underscores • ex. http://domain.com/category/name-of-product.php Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 8. Quick & Dirty Tricks for Open Source Navigation • Good Navigation = Good Indexing • Search Engines get to everything on your site by how you link to it Guidelines: • Always use text based navigation • For drop downs, use CSS, not JavaScript controllers • Use relevant keywords for anchors • Use server side includes for fast changes Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 9. Quick & Dirty Tricks for Open Source XML Sitemaps • Jump Starts the Indexing Process • SUPER Easy to Implement Guidelines: • Include all the fields • Validate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 10. Tools Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 11. Tools: Wordpress Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 12. Tools: Wordpress All in One SEO Pack Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 13. Tools: Wordpress Permalinks <IfModulemod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond%{REQUEST_FILENAME} !-f RewriteCond%{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] </IfModule> Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 14. Tools: Wordpress Alt Text Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 15. Tools: Wordpress Robots Meta Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 16. Tools: Wordpress Others • XML Sitemaps • Top 10 • Related Posts •Feedburner • Social Bookmarking • SEO No Duplicate Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 17. Tools: Wordpress Thesis Theme Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 18. Tools:Drupal Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 19. Tools:Drupal SEO Checklist Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 20. Tools:Drupal Others • Meta Tags • XML Sitemaps • Canonical URLs Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 21. Tools:Joomla Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 22. Tools:Joomla Title Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 23. Tools:Joomla SEO Generator – Auto Meta Data Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 24. Tools:Joomla sh404SEF/SEF Advance – Search Engine Friendly URLS Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 25. Tools:Joomla Missing Metadata Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 26. Tools:Joomla Header Tags Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder
- 27. Questions? Kenny Hyder khyder@positiontech.com http://positiontech.com http://twitter.com/kennyhyder Download: http://hyder.me/download/developer-summit.pptx Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder