Search Engine Optimisation for Developers
- 1. SEO IN DEVELOPER PERSPECTIVE How Search Engines Work SEO Myths Developers And SEO
- 3. How do you navigate the web?
- 4. How do you navigate the web?
- 5. How Search Engines Work 1. Query 2. Categorization* 3. Matching documents 4. Results* *Relevancy
- 9. Is that all? It starts even before you type in Google DISCOVER ORGANIZE
- 10. Main Parts of a Search Engine Crawler Discover Index Organize Algorithm Ranking
- 11. Crawling Google Search Console (GSC)
- 12. Index Also use Sitemaps in GSC
- 13. Why should I care?
- 14. SEO for Developers URL URL GUIDELINES ROBOTS.TXT XML SITEMAP SCHEMA SITE SPEED - WEBSITE OPTIMIZATION RESPONSIVE DESIGN IMAGES
- 16. URL Which is better? http://www.xyz.com/post?id=16 http://www.xyz.com/articleid=16 http://www.xyz.com/how-to-create-search-engine-friendly-url http://www.xyz.com/how_to_create_search_engine_friendly_url /web-design: Google sees the words web, design, web design, design web /web_design: Google sees webdesign, web design Hyphens are preferred.
- 17. URL - Guidelines Choose your hostname http://example.com http://www.example.com 301 http://www.example.com/ABOUT-US http://www.example.com/about-us 301 Set rules for the URL path http://www.example.com/About-Us 301 301 http://www.example.com/About-us
- 18. /Robots.txt
- 19. XML Sitemaps
- 20. Schema / Structured Data Schema.org - Sponsored by Google, Microsoft, Yahoo and Yandex
- 21. Schema Logo schema Site Search schema Social profiles schema
- 22. Site Speed Site speed is a ranking factor Reduces bounce rate Increases conversions
- 23. Responsive Design “Mobilegeddon” - Priority to responsive websites - Doesn’t affect desktop or laptop.
- 24. Image Ranking Factors Alt attribute Image file name(seo-for-developers.jpg Instead of banner1.jpg) Text surrounding the image Importance of the Page where the image is placed
- 25. SEO Myths What I thought: Google uses Google Analytics data in its algorithm What I learnt: Google Doesn’t Use Google Analytics data in its algorithm Data from SimilarTech.com
- 26. SEO Myths What I thought: A lot of 404s can cause a Google penalty. What I learnt: 404 Error Pages Do Not Cause a Google Penalty
- 27. SEO Myths What I thought: Google cannot crawl and index Javascript. Disallow: *.css Disallow: *.js Remove What I learnt: Google CAN crawl and index Javascript. Use Fetch and Render in Google Search Console
- 28. Questions ?
- 29. Love your users. Make a great website that is easier to navigate, loads faster, has useful content. Follow the webmaster guidelines from Google. Traffic and Rankings will follow. Thank You Picture courtesy: Nikhil Raj R, https://www.facebook.com/nikhilrajr
- 30. Rakesh P S Binod Manikalathil Anju Varghese Sumi S Sujith K Safin C Pradeep P Ram K Prakash TEAM LANCERS