Search engine optimization
- 1. SEARCH ENGINE OPTIMIZATION BY, VIDYA VIJAYAN
- 2. SEARCH ENGINE OPTIMIZATION • Search engine optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
- 4. TYPES OF SEO • On Page SEO • Off Page SEO
- 5. ON PAGE SEO • On Page SEO is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords).
- 6. • It includes following activities: Page Titles Meta Description Meta Tags URL Structure
- 7. • Content Optimization • H1, H2, H3,…….H6 Tags • Keyword Density • Image Optimization
- 8. OFF PAGE SEO • Off page SEO is a practice of link building. • It is used to enhance website position in SERP’s. • Off page is all about link building through various activities.
- 10. • Off page SEO includes: Social Networking Sites Gues Blogging Article Submission PPT Submission Forum Marketing Directory Submission
- 11. Social Bookmarking Link Building Image and Video Submission Press Release Business Listings
- 12. • SEO also contains 3 techniques, that are: White Hat SEO Black Hat SEO Grey Hat SEO
- 13. • White Hat SEO standout amongst the most mainstream SEO and is one which uses strategies and procedures to enhance web search tool rankings of a site which don’t cross path with web crawler rules.
- 14. • A portion of the procedures which white hat SEO makes utilization is of incorporate excellent substance advancement, interface obtaining efforts upheld by top notch content, site HTML streamlining and rebuilding and manual effort and research
- 15. • Black Hat SEO is a dark cap SEO then again is a kind of a SEO strategy which abuses the different shortcomings in the calculations or web search tools keeping in mind the end goal to get high ranking for sites.
- 16. • This kind of strategy for SEO is not as per the SEO rules set via web indexes and particularly Google. • The wholesomeness level is low as a result of the way that a portion of the dark cap SEO systems incorporate catchphrase stuffing, interface spam, shrouded content, concealed connection shrouding.
- 17. • Grey Hat SEO is a sort of a SEO which is either dark or white. • This is a procedure that does not completely utilize the dark cap SEO and rather consolidates both. • This is a change from dark to white and from white to dark.
- 18. • Regardless of whether it is because of weight from the site or organization or to convey better outcomes, some SEO organizations may rehearse Grey cap SEO to some degrees. • They may not go too far ti dark cap SEO.
- 19. For more details visit: https://vjrainbow.blogspot.com