Search Engine Optimization
- 1. What is SEO? Chintan Chheda – eMBA-DBM
- 2. • SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines. • Process of improving the volume and quality of traffic to a web site from search engines. • SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. • Process of choosing targeted keywords related to the site. • Practice of designing web pages so that they can rank as high as possible in search results from search engine.
- 3. How do organic search listings work? • A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web • The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index • Based on this data, the SE then indexes the pages and ranks the websites • Major SEs that index pages using spiders: Google, Yahoo, MSN, AOL.
- 4. TOP Search Engines and Directories The TOP 8: 1. Google 2. Yahoo 3. MSN 4. AOL 5. Altavista 6. Infoseek 7. Lycos 8. Excite represent 88.86% of all search engines.
- 5. SEO strategies/techniques 1. Domain Name Strategies -choose a domain name that will increase your search engine ranking. How? - use keywords, location, advertising terms, product names - choose a keyword that is important for your business
- 6. 2. Linking Strategies - the text in the links should include keywords - the more inbound links the higher the SE ranking - if the site linking to you is already indexed, spiders will also receive your site - quality of inbound links is critical - how to increase links: a) creative content / copywriting b) good outbound links c) target a list of sites from which you can request inbound links - links for the sake of links can damage your search rankings
- 7. 3. Keywords - The most important in optimizing rankings - keywords are words that appear the most in a page - the spider chooses the appropriate keywords for each page, then sends them back to its SE - your web site will then be indexed based on your keywords - can be key phrases or a single keyword - do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them
- 8. 4. Title tags - Important in optimizing rankings - the first thing that a search engine displays on a search return - should have the exact keyword you use for the page - every single web page must have its own title tag 5. Meta description tags - displayed below the title in search results - use dynamic, promotional language - use keywords
- 9. 6. Alt tags - include keywords in your alt tags 7. Submit your website to SEs for indexing - submit your site to search engine directories, directory sites and portal sites - indexing takes time (~ 3 months)
- 10. THANK YOU