Basic guide to SEO
- 2. INTRODUCTION • Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. • If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). • SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
- 3. • Google Indexing is a process in which Google's web crawlers (spiders) capture the information of the website, at the time that it is being made and pass on this information to Google Search Engine, and store it based on keywords, so whenever someone searches using those keywords, the prestored results are displayed. • If the crawlers do not crawl your website, you can update your website in their search engine (index) through webmaster tool, go to webmaster.google.com, and submit your website there. • Crawling is a process by which search engines discover publicly available web pages. Google uses software name “web crawlers” for crawling. The crawl process begins with a list of web address from past crawls and sitemaps provided by website owners.
- 5. • What you can do is to check what a crawler sees from your site. As above mentioned, crawlers are not humans and they do not see images, Flash movies, frames, password-protected pages and videos, so if you have added these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. • If they are not viewable, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
- 6. • Google Spider is a program (set of instructions) that automatically fetches Web pages. Spiders are used to feed pages to search engines. It's crawls over the Web, so it’s called spider. Another term for these programs is known as WebCrawler. • Example: Name of Google Spider is “Googlebot”. Name of Bing Spider is “Bingbot”. Name of Alta Vista Spider is “Scooter”.
- 7. a) When page is crawled by crawler the next step is to index its all the content. b) The index page stored in a giant database, from where it can be access or retrieved later as per requirement. c) Essentially, the process of indexing is identifying the words that best describe the page and provides the page to particular keywords which search on the web. d) So typical work is very difficult for a human to process such amounts of information but generally search engines manage just fine with this task within a few time. e) Sometimes search engine not get the meaning of a page right but if we help them by optimizing it, it will be easier for to search engine to classify your pages correctly and for you – to get higher rankings and better results.
- 10. Keywords – The Most Important factor in SEO • Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. • Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal. For instance, If you have a site about dogs, do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.
- 11. • When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. • Although narrow keywords get fewer searches they are a lot more valuable than generic keywords because the users would be more interested in your offerings. • Lets say you have a section on your website where you give advice on what to look for when adopting a dog. You might discover that the "adopt German shepherd" key phrase gives you better results than a keyword like "German shepherd dogs". This page is not of interest to current German shepherd owners but to potential German shepherd owners only. So, when you look at the numbers of search hits per month, consider the unique hits that fit into the theme of your site.
- 13. When it comes to star website like Amazon niche site keyword research, the following terms are considered as ready to purchase term. • Best/Top Rated + Product Type • Cheap + Product Type • Quality + Product Type • Product Name + For Sale • Bargain + Product Type • Best + Product Type + Online • Best + Product Type + Review • Best + Product Type + Year • Buy + Product Type / Product Name • Where Can I Buy + Product Name / Product Type • Product Name + Vs/Or/Compared to + Product Name • Product Name + Review/Reviews • Product Name + Coupon
- 16. Some of the basic Points to Remember while doing on-Page SEO • Update Meta Title of the webpage with the focus keyword. • Update Meta Description of the webpage with the focus keyword in it. • Content on the website should be relevant and original includes written content, images, logos, overall design of the website. • Bounce Rate should be in check, should not above average that is 59%. • Internal Linking amongst pages. (This is done to control the bounce Rate). • Navigation (Menu) should be simple to use. • Alt Txt of the Images should be updated with the focus keyword in it. • About us page, and Privacy policy Page should be on the website. • Focus Keyword should be in the first paragraph of the webpage
- 17. • Focus Keyword should be on the heading of the webpage (H1, H2, H3 etc, its good to do). • Webpage should have minimum 300 words content. • Focus Keyword Ratio to text on the website should be 1% to 2% • NO keyword Stuffing, keywords on the website should not be more than 2% and not on places unnecessarily to gain ranking • External Linking (putting links leading to other website, It is not necessary, but it is good to do). • Site speed should not be slow (use tools to check site speed, images should be in smaller size , enough hosting space for large images).
- 18. • Plugin used for increasing the speed of the site is Wp speed up ,to use this plugin just Install and activate the plugin. • Virtual Robots.txt- go to settings Reading- and add url that you do not want to be crawled. • Website Sitemap Updated and submitted- in Yoast you will get an option for Sitemap, enable user sitemap. • canonical tag updated (if you have 2 versions of the webpage, clearly mention the version that you want the crawlers to crawl, and the one that you are using). • A canonical tag (or "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
- 19. • Website must be updated on Google Webmaster tool to check for indexing and crawling issues. • Website updated in google Analytics tool to get visitor data, and how they respond to your website pages. • Website should be responsive (ie it should take the shape of the device that you are using, mobile phone, tablet, laptop, large led) • The targeted focus Keyword should be Highlighted (bolded, italics, underlined, Not must do).
- 21. INTERNAL LINKING ALT- TEXT IMAGES EXTERNAL LINKS