Search Engine Optimization Class-12
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The document discusses the concept of link wheels in SEO, which involves creating interconnected web 2.0 blogs to build backlinks to a primary site. It outlines different types of link wheels, including closed, open, and random structures, and emphasizes the importance of unique content and effective strategies for link building. Additionally, it suggests using social bookmarking to enhance visibility and provides tips for optimizing content to rank well in search engines.
Search Engine Optimization Class-12
- 1. Topics Covered: What is Directory Submission and its SEO advantages? Link Wheel What is Link Wheel Link Building strategy using Web 2.0 Properties Complete knowledge on Google Penguin Know about the different versions of the Update
- 4. Link wheel is the process in which you build multiple links with websites that belong to your niche through blogs and web pages. You need to use the blogs as your mini websites and link building hubs. Link wheels are usually created of free web 2.0 blogs with related content, and all the blogs are interlink together, plus they all have links to “your page" which is the url you want to promote.
- 5. When building backlinks using traditional link building methods, you just link back to your site from any other site you can. But, link building with link wheel is different than traditional link building, in a sense that you don’t just build links pointing only to your site, you also build links pointing to other sites on which you have a link pointing to your site
- 6. The major benefit is that you get a lot of traffic You can effectively use the interlinked blogs to transfer the traffic volume from one blog to another All your interlinks are backlinks to each other and hence, there is a lot of link building going on within the wheel with all your blogs and sites having a number of both incoming and outgoing backlinks.
- 7. Link wheels involve using 5 or more unique web 2.0 sites with high page ranks and using those sites to create a backlink to your site. The “spokes” of the link wheel include a link to another unique web 2.0 site which forms the wheel. This will give your site authority and relevancy for the keyword term or phrase you are looking to rank high for in the search engine result pages. The concept of this is to have a tightly focused group of unique web 2.0 sites with high page ranks all pointing to your site
- 9. How To Create Link Wheel You want to embed in your articles or in your content a few backlinks. Your link should be an anchor text of the keyword phrase or term you want to rank high for in the search engines. This link should be going back to your main hub page in the center of the link wheel. The next backlink should be directed to your neighboring web 2.0 property that is part of your link wheel
- 10. Link Wheel are divided into Four Parts: Closed Link Wheel Open Link Wheels or Horseshoe Random Link Wheel
- 11. Closed wheel" is where all spokes link to complete a full wheel (example a->b->c->d->e->f->a). This makes the basic link wheel, but it leaves a "foot print" for search engines to follow since the link pattern is very linear and generally you don’t want search engines to clue into the fact they are being manipulated.
- 12. Horseshoe or Open Link Wheel YOUR SITE B D E C
- 13. Horseshoe or Open Link Wheel Horseshoe" is where all sites link to each other but the pattern is not closed (example a->b->c- >d->e, but there’s no link from e to a). Though this may hide the foot print seen in the basic version it weakens the wheel because one of the spokes lacks back links. open link wheels allow adding of new spokes long after the original link wheel is created, including adding spokes from property sites that may arise in the future.
- 14. YOUR SITE F D
- 15. Random Link Wheel Random Link Wheel is where you have the spokes randomly linking to each other instead of using a linear pattern. This completely hides any potential footprint and appears more natural. It’s easier to achieve when more spokes are involved.
- 16. Unique content: Depending on the unique web 2.0 sites you use to build your link wheel you should focus on adding unique content
- 17. Include articles that are focused around one unique keyword term or phrase. The focus should be placed on giving authority to one keyword phrase at a time to promote high in the search engine result pages.
- 18. Put video content, podcasts, images, etc to give it more value.
- 19. Through Social Bookmarking: Social Bookmark each of your web 2.0 properties and the main hub page of your link wheel. This is a service where others promote your social bookmarks in exchange for you promoting theirs. This service is great and it’s free!
- 20. If you are diligent with adding content to your link wheel sites and taking the necessary steps to follow through with this strategy, you can conservatively expect to see some good results in 60 to 90 days. That’s with taking massive action!
- 21. Choose no. of spokes in the linkwheel. Choose a four long tail keyword for the link wheel. Choose major web2.0 properties. Do include hub pages, squidoo lens. Get original copyscape passed articles. The article must be informative. Keep the only objective of the article as to provide good and correct information Keep the keyword density not more than 2% Keep the minimum words count as 500 Make it as a full time profile at all the 12 web2.0 properties. Do use your original photos. Do keep all the information correct. Most of web 2.0 properties allow you to use pictures and videos to make your contribution well equipped. So do keep in mind to include other modules for each property.
- 23. Project Co-ordinator M. Towfiqul Arafat www.towfiqularafat.com