Search engine optimization (seo)
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This document outlines the fundamentals of search engines, SEO processes, and optimization techniques. It details the five-step SEO process, emphasizing pre-site, on-site, and off-site activities to enhance website performance in search engines. Additionally, it discusses the importance of link building, differentiates between white hat and black hat SEO practices, and lists tools for effective SEO management.
Search engine optimization (seo)
- 1. NILKANTH SATISH SHET SHIR O D KCEAOR at Redicals.com www.tatoclub.com
- 2. What is a Search Engine? οDefinition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. οCommon Characteristics: ο Spider, Indexer, Database, Algorithm ο Find matching documents and display them according to relevance ο Frequent updates to documents searched and ranking algorithm
- 4. Anatomy of a Search Engine
- 5. SEO Process ο5 steps process: β¦ Research β¦ Reporting β¦ Optimization β¦ Submission/Re-Crawl β¦ Follow Up Reporting
- 7. ο¬Keyword Analysis Meta tags: ο¬<meta name="description" content=""> ο¬<meta name="keywords" content=""> Alt tags: use for graphics ο¬<IMG src="hello.gif" alt=βhello world"> Content is king ο¬Write good content with relevant and important keywords. Geo Targeting ο¬Add geocentric terms to target local areas Domain Names ο¬Use keywords as part of domain name
- 8. How to Optimize Pre-site activities The research and planning activities undertaken before an existing or new site or page is actually touched or built. β’ Understanding your organization's online business strategy β’ Researching your market category, customers and competitors β’ Keyword research and selection On-site activities The activities directly involved in the content and design of web pages.
- 9. How to Optimize β’ Writing the title, description and keyword meta tags β’ Writing content β Body copy, titles, image tags, outbound links that reflect and enhance keywords. β’ Building internal links β Helping the search engines navigate the site β’ Site design and construction - Ensuring the web page utilizes design and code that can be properly crawled and indexed by the search engines. Off-site activities Building a portfolio of quality inbound links to your web site. Post βsite activities Analyzing and responding to site traffic and user feedback once a web site has been optimized. Effective SEO is a continuous activity.
- 10. How to Optimize ο1 - The Pre-Site Phase β’ Understanding your Organization's Online Business Strategy β’ Researching your Market Category, Customers and Competitors β’ Keyword Selection - Factors β’ Category Priorities β’ Search Volumes β’ Competitive Advantage β’ Competition β’ Making your keyword choice
- 11. How to Optimize οThe On-Site Phase β’ Writing Meta Tags β’ Meta Tag Priorities β’ Writing Content β’ Technical Issues β Site Design and Construction ο The Off-Site Phase β’ Key Factors Effecting Link Quality β’ Google Page Rank β’ Site and Page Relevance β’ Link Density β’ Anchor Text β’ Link Age β’ Originating Site has been Crawled and Indexed β’ A Suggested Approach to Link Building
- 12. Title tag Meta description tag (or first paragraph of text if no meta des has been added) Keywords
- 13. On Page Optimization οOn-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. οOn-page optimization stands for all of the techniques and methods used on your website that is hosted on a server. οOn-page optimization has an effect on your website listing in natural results . οOn-page factors are controlled by coding on website pages
- 14. On Page SEO Elements β¦ Title tags β¦ Meta tags β¦ ALT tags β¦ Header(H1,H2) tags β¦ URL Structure β¦ Internal Linking β¦ Content β¦ Keyword Density β¦ Site maps
- 15. Off Page SEO Optimization οOff-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct link. οOff-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. οIt helps to maximize website performance in search engine for target keywords
- 16. Off Page SEO Elements Search engine submission (like Google, Yahoo, Bing) ο¬Social Bookmarking submission (like Digg, Delicious, StumbleUpon, Propeller). οArticle submission. Link Exchange οBlog creation & Posting . οForums & comment posting. οDirectory Submission οYellow pages and classified οRSS feeds and submission
- 17. Link Building οWhat is Link Popularity? β¦ Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. β¦ Building links is one of the most important factors in getting top placements on the major search engines inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. β¦ Not the quantity of links, but the quality of those links is important.
- 18. White Hat SEO vs. Black Hat SEO ο§ Black Hat SEO ο§ Techniques used to get higher search rankings in an unethical manner. ο§ Disapproved by search engines ο§ Site is eventually banned, de-indexed or penalized through lower rankings. ο§ Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam. ο§ White Hat SEO ο§ Conforms to search engine designs and involves no deception. ο§ Approved by search engines. ο§ Results last a long time. ο§ White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.
- 19. What is NOT Recommended ο§ Graphical/ Flash and shockwave - spiders do not pick up these files ο§ Image only sites - spiders do not pick up images ο§ Image maps - spiders cannot read image maps. ο§ Do not use them on your home page or critical pages. ο§ Frames - only one page can be titled (titling is critical in search rankings) ο§ - If the spider cannot read the complete page (because of the frames), it will not be indexed properly. Some spiders may not even read a frames web site ο§ Password protected pages β spiders cannot enter password protected pages ο§ PDF files - can be problematic for spiders. Although some search engines can index them, the pages must be interpreted into HTML and can lose much of their content. place PDF lower down in your site ο§ Dynamic pages β spider cannot index some content on pages using ASP, CGI or other dynamic languages. Make sure important pages are HTML, no dynamically generated content. ο§ Drop down menus β spiders cannot read them ο§ Poor Content ο§ Avoiding Sub Directories β If there are too many pages in your site, it is best to place them all in a root directory of your site.
- 20. SEO Tools οThe 5 tools to Increase traffic οSearch Analytic Tools- establish your marketing goals and establish a baseline for where you are at right now. οKeyword Research Tools- discover the keywords your customers are searching for right now. οCompetitive Research Tools- see what keywords your competitors are targeting. οLink Analysis Tools- start building your link profile and track your progress compared to competing websites. οSearch Engine Ranking Checkers- determine how effective your marketing is by watching your search engine rankings improve.
- 21. Keyword Position Online Ping Website Tool Backlink Checker Link Tracker Backlink Maker Google PageRank Checker Reverse IP Domain Checker Server Status Checker What Is My Ip Domain Age Checker Page Speed Checker Page Size Checker Website Links Count Checker
- 22. Broken Link Checker Meta Tags Analyzer Alexa Rank Comparison Keyword Density Checker Visitor Hit Counter Xml Sitemap Generator Domain Authority Checker Google Cache Checker Whois Checker Mozrank Checker Page Authority Checker Google Index Checker Alexa Rank Checker Website Link Analyzer Tool
- 23. Heat Map A graphical representation of data using colors to indicate the level of activity, usually using darker colors to indicate low activity, and brighter colors to indicate high activity.
- 25. Google http://www.google.com/support/webmasters/bin/answer.py?answer=35769 http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related Yahoo http://help.yahoo.com/help/us/ysearch/basics/basics-18.html http://help.yahoo.com/help/us/ysearch/basics/basics-17.html http://help.yahoo.com/help/us/ysearch/basics/index.html Web Robots http://www.robotstxt.org/wc/robots.html http://help.yahoo.com/help/us/ysearch/slurp/index.html http://www.google.com/support/webmasters/bin/topic.py?topic=8843