![User motivation: evidence from user
studies
• 54.1% of users say they ‘use [the site’s resources] as an
inspiration for creativity'
• From the personas:
• to create a ‘mood board’
• looking for items ‘rich and full of stimulation’
• browsing for things that ‘jump out’ at them
Searching for Inspiration: User Needs and Search Architecture
CC BY-SA](https://image.slidesharecdn.com/asist-searchingforinspiration-170112094645/85/Searching-for-Inspiration-User-Needs-and-Search-Architecture-4-320.jpg)
Searching for Inspiration: User Needs and Search Architecture
- 1. SEARCHING FOR INSPIRATION User Needs and Search Architecture in Europeana Collections - T. Hill, V. Charles, A. Isaac, J. Stiller Netherlands, Public Domain 1660 - 1625, Rijksmuseum Anonymous Arrival of a Portuguese ship
- 2. Europeana • Aggregator of content across the Galleries, Libraries, Archives, and Museums (GLAM) sector • Multinational (40+ countries) • Multilingual (30+ languages) • 53 million items … and counting Who are we? Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 3. User motivation: evidence from the logs • From the top-20 queries (2015) • ‘pottery' • ‘plate' • ‘autumn' • 'Paris' • Extreme breadth perhaps characteristic of Cultural Heritage sites: 98% of Wellcome Collection searches are extremely broad • ‘medicine’, ‘anatomy’, 'art' Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 4. User motivation: evidence from user studies • 54.1% of users say they ‘use [the site’s resources] as an inspiration for creativity' • From the personas: • to create a ‘mood board’ • looking for items ‘rich and full of stimulation’ • browsing for things that ‘jump out’ at them Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 5. Netherlands, CC BY-SA Circus Museum Anonymous Cirque de Moscou • Serendipity search: retroactive realisation that the user “didn’t know what it was they needed to know" - Russell-Rose and Tate (2015) • Inspiration-oriented search: users start out fully aware that they “don't know what they need to know”
- 6. "Paris" • Paris the city? Paris, son of Priam? Paris Bordone? Paris Hilton? • maps of Paris? • images of Paris? • facts about Paris? What is the user looking for? Standard Information Retrieval questions https://www.wikidata.org/wiki/Q90 Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 7. A Parisian mood-board Searching for Inspiration: User Needs and Search Architecture CC BY-SA Exposition de 1889. Eiffel, ingénieur-constructeur | Jean-Paul Sartre: Eksistentialisme (Kulturarvsstyrelsen, CC BY) | Parfum exotique, poésie de Baudelaire | Berthe Morisot au bouquet de violettes (Musée D'Orsay, CC BY NC SA) | Terminus absinthe bienfaisante | La Revue Blanche (Bibliothèque municipale de Lyon) | Réfection de la peinture de la Tour Eiffel. All images from the Bibliothèque nationale de France and in the public domain unless otherwise marked.
- 8. Two-step process: finding ‘related items' 1. Retrieve the original item 2. Retrieve items related to this in some way • Launch a second query • Exploit user data for common associations (‘collaborative filtering’) Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 9. Diversity of Possible Relations Searching for Inspiration: User Needs and Search Architecture CC BY-SA The Mona Lisa (Wikimedia Foundation, Public Domain) | Okänd kvinna kallad Lucrezia Borgia (Nationalmuseum, Sweden, CC BY) | 'Sabena' helicopter (Historish Centrum Limburg, CC BY SA) Famous women of the Italian Renaissance Creations of Leonardo da Vinci Derivative Work
- 10. Inspirational search - unpredictable, but intelligible Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 11. Reconceptualising retrieval 1. Paths are probably not ideally short • Unclear what figure or range to design for 2. User convergence is probably low • Information need varies • Intelligibility varies • Social reflexivity may be an intermediate- to long-term factor How inspiration-oriented search is different Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 12. Assisting inspiration 1. Conventional SERP features • Snippets • Highlighting • Previews 2. Additional possibilities • Hit-field labelling • Clustering User Interface (UI) and User Experience (UX) factors Searching for Inspiration: User Needs and Search Architecture CC BY-SA Similar items as derived and displayed in Europeana Collections. All images taken from the Nationalmuseum, Sweden and licensed as CC BY
- 13. Assisting inspiration • Inherently and often intuitively relational • Relations (ideally) mirror real-world relationships • navigation elucidates connections • Supports ontological constructs • Exploitation of the graph is simple - but population is difficult Information / data architecture Semantic Graph Searching for Inspiration: User Needs and Search Architecture CC BY-SA Image taken from http://bit.ly/2dtpWlv; labelled for non-commercial re-use.
- 14. Further questions • Metrics: how do we measure intelligibility and predictability? • What parameter values should we explore? • Link traversal distance: what range is sensible? • Link typologies: what kinds of links are most helpful? To whom? • Can we expect these answers to converge? Searching for Inspiration: User Needs and Search Architecture CC BY-SA
- 15. De Chinese markt Manufacture Royale de Beauvais 1767, Rijksmuseum Netherlands, Public Domain @EuropeanaEUeuropeana.eu #AllezCulture 21 October 2015