Section 2 question 4a
- 1. Regulatory Requirements Public Service Broadcasting Channel 4 has a specific remit for innovation,education programming and distinctiveness Meets PSB requirements by reflecting uk cultural identity with stereotypes of people from Essex and Wales. Watershed and limitations on content The Watershed for channel for is 9pm and itends at 5:30am, the watershed for BBC is Identically thesame as Channel 4. The limitations arethatthey arenot allowed to show Harm & Offence, Violence & Dangerous Behaviour, offensivelanguageand sex & Nudity. The firstfew series of Gavin and Stacey were on at 9pm, justafter the Watershed, probably becauseof the useof some offensive languageand nudity. Requirement for British (or regional) programming No regional programmingatall. Some national programming but mainly broughtin international (American) programmes. However, Channel 4 is a PSB channel. Must provide National AND regional services.Regional news programmes throughout the country. Some international programming but limited. Funding (License fee vs commercial funding) Channel 4 is commercially funded. They will get all their fundingfrom sellingcertain time slots to advertisers.They make some of their own programming but also buy many American televisions shows. The BBC is funded by the License Fee. This is paid by all households in the UK with a TV and costs 145.50 per year. This means the BBC have an obligation to providequality programming that appeals to all UK residents. Channel Brand Identity Channel ethos and history E4 launched as a pay-TV channel on 18th January 2001. The "E" stands for entertainment, and the channel is mainly aimed atthe 16–34 age group. Parent channel, Channel 4 was founded Nov 2nd 1982. BBC3 launched 9th Feb 2003 as a rival to E4 and ITV2 as they also have16-34 year olds as their target audience. Parent channel BBC1 was founded in 1925. Channel brand identity (eg. Other programming or how the channel markets themselves) The E in E4 stands for ‘entertainment’. E4s identity is trendy and casual.‘Pretty Awesome Thursdays’has been branded at the new comedy lineup on Thursdays on E4. It starts with TBBT at 8pm and ends with 2 Broke Girls at 10pm, as a lineup of American Sitcoms (How I Met Your BBC3 provides innovative content to younger audiences, focusing on new UK talent and new technologies. The reputation on the BBC means that BBC1 is generally considered more sophisticated and mature in nature. Other comedy shows on BBC3 include “Little Britain”,“Russell
- 2. Mother, The New Normal and 2 Broke Girls).TBBT leads the lineup as E4 plan to reel in the target audience. Howard’s Good News”, and American programmingsuch as “Family Guy” and “American Dad” Audience Mass or niche (make some judgements on audience) When compared to Channel 4, E4 is nicheas itappeals to a younger target audience. BBC 3 (where the firstseries began) is similar to E4 as itis for a niche target audience.But BBC 1 (where Series 2 and 3 were screened) attracts more of a mass audience. Audience figures 1,811,000 viewers of Series 6, Episode14 on Thursday 8th May 2013 at 8pm 543,000- FirstepisodeSunday 18th May 20017 at 9pm on BBC3. Series Two and Three screened on BBC1 – last episode had 10.2million viewers Scheduling Days and times of transmission Series 6 – episode14 – Thursday 2nd May – 8pm. Series1 - episode 1 – Sunday 13th – May 2007 – 9pm Programmes that were scheduled: -before and after -at the same time on other channels = evaluate how these slots would attract a target audience BEFORE: 19:30 How I Met Your Mother (Repeat) THE PROGRAMME: The Big Bang Theory AFTER: How I Met Your Mother (New series) AT THE SAME TIME: 4music – Kourteny and Kim take new york 20:00 Film4 – the hunt for red October 18:15 Channel 4 – Secret eaters 20:00 BEFORE: 19:20 Sweet home Alabama The PROGRAMME: 21:00 Gavin & Stacey AFTER: 21:30 Gavin & Stacey AT THE SAME TIME: BBC 1 – Dalziel and Pascoe 21:00 BBC 2 – Supergrass 21:00 BBC 4 – More Dawn French’s girls who do comedy 21:00 Role of scheduling in a multi-channel environment +1 AND ON DEMAND SERVICES EFFECT SCHEDULING. THEY ALLOW PEOPLE TO WATCH SHOWS AT LATER TIMES AND THEREFOR MAKES ‘PRIME TIME’ LESS IMPORTANT AND LESS COMPETITVE. E4 has a +1 channel and often plays repeats of it’s programming throughout the day. All channel 4 channels also repeat programmingon their onlineservice,‘4 On Demand’ +1 AND ON DEMAND SERVICES EFFECT SCHEDULING. THEY ALLOW PEOPLE TO WATCH SHOWS AT LATER TIMES AND THEREFOR MAKES ‘PRIME TIME’ LESS IMPORTANT AND LESS COMPETITVE. BBC does not have +1 channels but has the online,on demand service,‘BBC iPlayer’