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Creative – Innovative - Sustainable
“With our ambition to build and enhance Vietnam start-ups
ecosystem, Seedfund.vn aims to support the most passionate, visionary
entrepreneurs and make Vietnam technology community one of the
best destinations for global investors.”

2
WHY TECHNOLOGY?
Technology? How different?
Information
technology
influences every social activities
and corporation’s competitive
advantages .
Barrier to entry has been lowered
day by day, small fishes can
survive and jump up.
High value added because of no
geographical, physical limitation
i.e. larger market, larger resource
to utilize
Seedfund.vn

4
Vietnam Technology Market
Internet users in 2013: 36,3
million (+ 74% vs. 2009), ranked
3rd in SEA.

International band width: 560
Gbps vs. 54 Gbps in 2009.
Subscriptions; 10.5 million vs.
2.1 million in 2009
Revenue
from
internet
content/services: VND 20400 bn
vs. VND 2600 bn

Seedfund.vn

5
Technology investment situation in Vietnam
Trend 1: No of deals have increased, however deal values have declined indicating
angel investment trend.
2011: ~ 10 deals
2012: ~ 24 deals
2013 H1: 13 deals + some undisclosed

Trend 2: Competition between OTT, E-Commerce, Mobile and Edtech becomes
hotter and hotter. Investors focus more on these sectors.
Out of 37 disclosed deals during 2012-2013 H1:
E-commerce : 7 deals (not including Rocket
Internet)
Mobile apps: 5 deals
EdTech: 5 deals
E-transaction: 5 deals (within 2012)
SWOT – Investing in Vietnam technology
STRENGTHS

OPPORTUNITIES

Young
Population
with
flexible consumption habbit
and iss adaptable with new
technology;
An increasing demand in the
fields of: Software product
and
service;
online
entertainment;
ecommerce, and so on;
Forecast of acceleration in the
fields
of:
software
service, Mobile devices, emedia, online database, online
games.

Rapidly growing economy;
Commitment to support the
development of IT and ICT
industry from Vietnamese
Government;
Stable and friendly business
environment;
A great number of skillful
engineers majoring in both
software and hardware;
Abundant labour supply;
Low labour cost.

Seedfund.vn

7
SWOT – Investing in Vietnam technology

WEAKNESSES

THREATS

Lack of experience and capital
to develop technology in the
medical field;
Incomprehensive and unclear
legal system for foreign
investment;
Intellectual property is not
respected;
Poor infrastructure;
Labor
forces
lack
of
international communication
skill.

Piracy is a major challenge

Brain drain because of
competitive
salary
and
attractive training opportunity
in
foreign
companies
compared to Vietnam, etc.

Seedfund.vn

8
Our model and competitive
advantages

9
SEEDFUND.VN?
Seedfund.vn is an investment advisory and consulting firm backed by
devoted

management

team,

experienced

advisors

and

partners.

Seedfund.vn aims to become an effective connector between idea and
capital,

entrepreneurs

and

investors,

different

elements

in

the

“ecosystem”.

10
Seedfund.vn focuses in seed investment

At least USD 50,000/company

11
Our model and competitive advantages
Valuation, due diligence

Effective connector

Value-added programs
(CLOUD FUNDING
PROGRAM)

Manage capital

Flexible
Active
Low risks
Competitive returns

12
Cloud funding? Reduce risk, increase value
•

Why cloud? If there is no cloud, there will be no rain
and seeds wont bloom!
1st due diligence and valuation period with value added
through incubation and accelerator;

•

Incubation and accelerator programs are conducted by
independent incubators, which satisfy criteria in terms of
mentors, advisors.

•

Programs are tight up with investment criteria. KPIs for
programs are set up and commit by investors, incubators
and startups at preliminary. If startups satisfy
KPIs, investors commit seed investment.

•

Reduce the failure when startups officially receive seed
funding;

•

Small capital, exponential growth;

•

Build qualified startups, bring qualified deal
flow, build up the “ecosystem”.
Cloud funding? Model
Typical Example: An investor intends to invest US$ 50,000 into a startups and is in due
diligence, evaluation stage
-

The investor sends this potential investment target into an independent incubator
(which does not have investment interest in startups to maintain objectiveness) for
either incubation or accelerator programs. The investor pays monthly fee for
program.

-

At first, the investors and startups with incubators agree sign up an agreement to
invest US$50,000 if startups meet some specific KPIs after the program. Stake for
investor for US$ 50,000 investment is agreed upfront based on expected valuation
at the end of program.

-

When startups achieve predefined KPIs, investors will officially invest $50.000 in
startups, which has enough skill to operate their business, minimizing the failure
possibility. Otherwise, incubation fee will be transformed to stake in startups even
investors decide not to invest US$ 50,000.
Seedfund.vn

14
BENEFITS OF INVESTOR
Source the most passionate entrepreneurs and team with
breakthrough, disruptive ideas.
Reduce risks and increase values through incubation and accelerator program
Offer flexibility in investment selection and investment method.
Tailor and customize deals (various financial instruments, board seats
negotiations…) following your preferences, strategies and negotiate with
investment targets.
Manage capital and startups as assigned by investors to exit in 18-24 months.
Consults and customizes post-investment strategies to optimize returns and
minimize risks.
Connect investors to Vietnam tech community and entrepreneur society
through connection with events, hubs, seminars, webinars…
Educate about local market, provide more information about Vietnam
internet landscape, entrepreneur community and recommend local contacts
(community, businesses, legal...).
15
BENEFITS OF ENTREPRENEURS
Fundraising
•Determine amount of capital needed for your future direction.
•Prepare proposal, financial plan, fund employment plan
•Valuation of your companies
•Find and connect with investors
•Deal and negotiate with investors
•Legal process with investors and authorities
•Educate about finance
Access to incubation and accelerator program through cloud funding program
Internal financial control
•Financial plan
•Cash flow management
•Expense management
Human resources
Seedfund.vn finds best -fit personnel for your team, upon your requirement
Legal advisory
Backed by Legal Club in Ho Chi Minh City of Ministry of Justice, Seedfund.vn can support start-ups
in various legal-related aspects.
16
Who are we?

17
TEAM MEMBER PROFILE

MS. TRAM HO
Founder- Investment
Relations Director
-Investors Relations and
Finance Executive at a
large corporation.
--Experiences
and
networks in investment
advisory,
consultancy,
accounting,
corporate
finance
and
entrepreneurship.

12/12/2013

MR. HIEU NGUYEN
Investment Director
-Graduated from Founder
Institute
-Founder of AutoLink
JSC
-Business Development Director at DeltaViet
-Experiences
and
networks
in
Finance, Investment, Tra
ding to Technology, Web
Online;
E-commerce
that can be leveraged for
start-up company.

MR. TRUNG HUYNH
Co-founder –
Technology Solution
Director
-Head of Operations of
Project Lana
-Over 10 years of
working in internet &
ecommerce sector. He is
indeed
the
walking
directory about what
has been done in the
market and what's to
try.

MR. BOBBY LIU
Co-founder
-Founder
of
Asiastartups, and Hub.IT
-Expertizes in product
development, sales and
marketing. Bobby has
profound experiences
and
networks
in
entrepreneurship.
ADVISOR

PARTNER
Mr. Clyds Pascual
Managing Director of
Worldline Sport Marketing

Mr. Le Hai Binh
Mat Bao Corporation’s
Chairman

Mr. Nguyen Tran Chan
Icome Economic Institute
Director

19
MESSAGES
Sharing: resources and
information

Supporting: knowledge, skill
and finance
Nurturing the values: build up
qualified startups
Building up a creative, valuable
and sustainable start-up
ecosystem.

12/12/2013
THANK YOU
Contact info: info@seedfund.vn
www.seedfund.vn

21

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Seedfund's Presentation

  • 1. Creative – Innovative - Sustainable
  • 2. “With our ambition to build and enhance Vietnam start-ups ecosystem, Seedfund.vn aims to support the most passionate, visionary entrepreneurs and make Vietnam technology community one of the best destinations for global investors.” 2
  • 4. Technology? How different? Information technology influences every social activities and corporation’s competitive advantages . Barrier to entry has been lowered day by day, small fishes can survive and jump up. High value added because of no geographical, physical limitation i.e. larger market, larger resource to utilize Seedfund.vn 4
  • 5. Vietnam Technology Market Internet users in 2013: 36,3 million (+ 74% vs. 2009), ranked 3rd in SEA. International band width: 560 Gbps vs. 54 Gbps in 2009. Subscriptions; 10.5 million vs. 2.1 million in 2009 Revenue from internet content/services: VND 20400 bn vs. VND 2600 bn Seedfund.vn 5
  • 6. Technology investment situation in Vietnam Trend 1: No of deals have increased, however deal values have declined indicating angel investment trend. 2011: ~ 10 deals 2012: ~ 24 deals 2013 H1: 13 deals + some undisclosed Trend 2: Competition between OTT, E-Commerce, Mobile and Edtech becomes hotter and hotter. Investors focus more on these sectors. Out of 37 disclosed deals during 2012-2013 H1: E-commerce : 7 deals (not including Rocket Internet) Mobile apps: 5 deals EdTech: 5 deals E-transaction: 5 deals (within 2012)
  • 7. SWOT – Investing in Vietnam technology STRENGTHS OPPORTUNITIES Young Population with flexible consumption habbit and iss adaptable with new technology; An increasing demand in the fields of: Software product and service; online entertainment; ecommerce, and so on; Forecast of acceleration in the fields of: software service, Mobile devices, emedia, online database, online games. Rapidly growing economy; Commitment to support the development of IT and ICT industry from Vietnamese Government; Stable and friendly business environment; A great number of skillful engineers majoring in both software and hardware; Abundant labour supply; Low labour cost. Seedfund.vn 7
  • 8. SWOT – Investing in Vietnam technology WEAKNESSES THREATS Lack of experience and capital to develop technology in the medical field; Incomprehensive and unclear legal system for foreign investment; Intellectual property is not respected; Poor infrastructure; Labor forces lack of international communication skill. Piracy is a major challenge Brain drain because of competitive salary and attractive training opportunity in foreign companies compared to Vietnam, etc. Seedfund.vn 8
  • 9. Our model and competitive advantages 9
  • 10. SEEDFUND.VN? Seedfund.vn is an investment advisory and consulting firm backed by devoted management team, experienced advisors and partners. Seedfund.vn aims to become an effective connector between idea and capital, entrepreneurs and investors, different elements in the “ecosystem”. 10
  • 11. Seedfund.vn focuses in seed investment At least USD 50,000/company 11
  • 12. Our model and competitive advantages Valuation, due diligence Effective connector Value-added programs (CLOUD FUNDING PROGRAM) Manage capital Flexible Active Low risks Competitive returns 12
  • 13. Cloud funding? Reduce risk, increase value • Why cloud? If there is no cloud, there will be no rain and seeds wont bloom! 1st due diligence and valuation period with value added through incubation and accelerator; • Incubation and accelerator programs are conducted by independent incubators, which satisfy criteria in terms of mentors, advisors. • Programs are tight up with investment criteria. KPIs for programs are set up and commit by investors, incubators and startups at preliminary. If startups satisfy KPIs, investors commit seed investment. • Reduce the failure when startups officially receive seed funding; • Small capital, exponential growth; • Build qualified startups, bring qualified deal flow, build up the “ecosystem”.
  • 14. Cloud funding? Model Typical Example: An investor intends to invest US$ 50,000 into a startups and is in due diligence, evaluation stage - The investor sends this potential investment target into an independent incubator (which does not have investment interest in startups to maintain objectiveness) for either incubation or accelerator programs. The investor pays monthly fee for program. - At first, the investors and startups with incubators agree sign up an agreement to invest US$50,000 if startups meet some specific KPIs after the program. Stake for investor for US$ 50,000 investment is agreed upfront based on expected valuation at the end of program. - When startups achieve predefined KPIs, investors will officially invest $50.000 in startups, which has enough skill to operate their business, minimizing the failure possibility. Otherwise, incubation fee will be transformed to stake in startups even investors decide not to invest US$ 50,000. Seedfund.vn 14
  • 15. BENEFITS OF INVESTOR Source the most passionate entrepreneurs and team with breakthrough, disruptive ideas. Reduce risks and increase values through incubation and accelerator program Offer flexibility in investment selection and investment method. Tailor and customize deals (various financial instruments, board seats negotiations…) following your preferences, strategies and negotiate with investment targets. Manage capital and startups as assigned by investors to exit in 18-24 months. Consults and customizes post-investment strategies to optimize returns and minimize risks. Connect investors to Vietnam tech community and entrepreneur society through connection with events, hubs, seminars, webinars… Educate about local market, provide more information about Vietnam internet landscape, entrepreneur community and recommend local contacts (community, businesses, legal...). 15
  • 16. BENEFITS OF ENTREPRENEURS Fundraising •Determine amount of capital needed for your future direction. •Prepare proposal, financial plan, fund employment plan •Valuation of your companies •Find and connect with investors •Deal and negotiate with investors •Legal process with investors and authorities •Educate about finance Access to incubation and accelerator program through cloud funding program Internal financial control •Financial plan •Cash flow management •Expense management Human resources Seedfund.vn finds best -fit personnel for your team, upon your requirement Legal advisory Backed by Legal Club in Ho Chi Minh City of Ministry of Justice, Seedfund.vn can support start-ups in various legal-related aspects. 16
  • 18. TEAM MEMBER PROFILE MS. TRAM HO Founder- Investment Relations Director -Investors Relations and Finance Executive at a large corporation. --Experiences and networks in investment advisory, consultancy, accounting, corporate finance and entrepreneurship. 12/12/2013 MR. HIEU NGUYEN Investment Director -Graduated from Founder Institute -Founder of AutoLink JSC -Business Development Director at DeltaViet -Experiences and networks in Finance, Investment, Tra ding to Technology, Web Online; E-commerce that can be leveraged for start-up company. MR. TRUNG HUYNH Co-founder – Technology Solution Director -Head of Operations of Project Lana -Over 10 years of working in internet & ecommerce sector. He is indeed the walking directory about what has been done in the market and what's to try. MR. BOBBY LIU Co-founder -Founder of Asiastartups, and Hub.IT -Expertizes in product development, sales and marketing. Bobby has profound experiences and networks in entrepreneurship.
  • 19. ADVISOR PARTNER Mr. Clyds Pascual Managing Director of Worldline Sport Marketing Mr. Le Hai Binh Mat Bao Corporation’s Chairman Mr. Nguyen Tran Chan Icome Economic Institute Director 19
  • 20. MESSAGES Sharing: resources and information Supporting: knowledge, skill and finance Nurturing the values: build up qualified startups Building up a creative, valuable and sustainable start-up ecosystem. 12/12/2013
  • 21. THANK YOU Contact info: info@seedfund.vn www.seedfund.vn 21

Editor's Notes

  • #2: Dịch ra, dùng thông tin từ website
  • #6: Thay đổi hình
  • #8: Thay đổi hình
  • #9: Thay đổi hình
  • #10: Dịch ra dùng thông tin từ website
  • #13: http://www.garage.com/
  • #14: Chia ra pre and post investment servicesPre:_ Supporting in business plan_ Supporting pitching skills_ ValuationPost:_
  • #15: _ Doi logo cua Hatch, Hub.IT_ Them mot muc Investment: chuyen PVNi qua muc nay_Thêm Logo Action.vn