SEG3490
- 1. Camera Industry Group Members: Adrianne Wong (04741061) Aki Fan (04593964) Linga Sin (04526984) Sharon Wong (04579604) The Chinese University of Hong Kong SEG3490 Group Project
- 2. Outline Film to digital The impact of information technology on camera industry Current Situation of main camera companies The threats for camera industry The opportunities for camera industry
- 4. From Film to Digital 1935- 1941: Kodak and Canon started marketing. 1975: Kodak’s experiments with digital imaging kicked off 1986: The camera industry becomes more consumer focused.
- 5. From Film to Digital 1986 – 1987: Kodak started taking giant strides in digital development. Digital: the photographic image is divided into tiny units of dots or squares known as pixels.
- 6. From Film to Digital 1990: Kodak introduces Photo CD’s. A user-friendly approach
- 7. From Film to Digital 1991: A digital camera targeted at professionals and journalists Kodak is credited with the invention of a pixel based camera technology known to us as the digital camera. Kodak and Canon
- 8. From Film to Digital 1994: The Apple QuickTake camera(Feb, 1994) APPLE QUICKTAKE 100
- 9. Sony's Cyber-shot digital still camera Kodak DC40 Casio QV-11
- 10. Impact of Information Technology On Camera Industry
- 11. The Digital Era Today irrevocably interlink The power of Picture Transfer Protocol (PTP) standard through Windows Easyshare of Kodak
- 12. The Digital Era Mobile phone with DC Can capture images and share the images through the mobile phone Images can be shared through Blue Tooth or Internet
- 13. Market Impact Replacement of Film Camera Focus of digital imaging Use-friendly - software can download digital images directly from camera onto home computers Norm of the market - storing and sharing on the internet
- 14. Market Impact Companies stop producing the film cameras Film cameras is good sale in developing countries Some companies bankrupt or fired employer
- 15. Social impact Method of viewing still images Decrease in film and film camera sales and film processing Effect on companies such as Fuji & Kodak
- 17. RICOH Recording and playing back motion images with sound. 410,000-pixel CCD. Recording images of full-frame. 3 times zoom lens 7-21mm(50-150mm for 35mm camera). Communication functions. Flash memory card Working in temperature from 0°C to 40°C 8-megapixel camera a durable water resistant, dust and shock resistant body capable of working in temperatures of -10°C. a 28-85mm equivalent lens, 3x optical zoom, camera-shake blur reduction a 2.5-inch screen. an optional wide angle conversion lens Ricoh DC-1 Caplio 500G wide
- 18. Timeline of Ricoh digital camera
- 19. NIKON Nikon Digital Still Cameras E2/E2S COOLPIX P5000
- 20. NIKON Large Format Camera Film Camera Large format Camera lenses accessory
- 21. IXY DIGITAL IXY L3 IXUS 700
- 22. A SED technology in a TV An OLED display prototype in a digital camera
- 23. Kyocera Invention Brand of digital cameras produced: 1. Yashica 2. Contax 3. Kyocera FINECAM series
- 24. Kyocera Yashica KC 600 Released in Oct 1997 The first DC of Yashica The first DC of Kyocera 1.8-inche TFT-LCD sensor of 1/3-inch 640 x 480 pixel CCD
- 25. Kyocera Kyocera FINECAM S3 The world’ s smallest and lightest 3.2 Mega pixel camera 87 (W) x 55(H) x 30 (D) mm Released in July 2001
- 26. Kyocera Kyocera FINECAM L3v and L4v Featuring the world’ s largest LCD display 2.5" TFT color DayFine TM LCD Released in May 2003
- 27. Kyocera Withdraw from digital camera business in 2005 Declining profits Intense competition Focus on mobile phones
- 28. Casio First digital camera in 1995, QV-10 Built in LCD-screen Image resolution of 320x240 pixel. Held up to 96 photos Lens swivel up to 270 °
- 29. Sony MVC-C1 1988 Electronic still camera Auto- strobe Fast successive shooting Timer functions Floppy disk as storage media
- 30. Sony DSC-F1 1996 First “Cyber-shot” 180-degree rotation 1.8’ LCD
- 31. Sony MVC-FD5 1997 First DC save onto floppy disk 640x480 resolution 0.3 megapixel & 2.5" LCD Single-handedly Images in JPEG
- 32. Sony DSC-D700 1998 First to support Memory Stick external memory True SLR
- 33. 2006 Acquired digital Single Lens Reflex (Digital SLR)
- 34. Sony 2006 DSLR-A100 Alpha Mount lens mount system Multiple lenses
- 35. Konica Minolta
- 36. Konica Minolta 1995 Minolta RD-175 SLR style 1.75 megapixels
- 37. Konica Minolta January 19, 2006 Quitting the camera business March 31, 2006 SLR camera service operations handed to Sony September 30, 2007 Withdraw from the photo business
- 38. Threats
- 39. Camera phones Mobile phones with built-in camera Allows the user to share pictures in JPEG format with others instantly Use CMOS image sensors to reduce power use
- 40. Camera phones J-SH04: The first commercial camera phone
- 41. Threats The development of camera-phones: Demand for 3 mega pixel category shift from digital cameras to camera phones Threaten the low end of the digital camera market The one time use film camera market
- 42. Threats DV camera with photo-taking function Battery problem (max. approx. 460 still images) Storage SanDisk Extreme IV CompactFlash 8GB
- 43. Opportunities
- 44. Opportunities Develop higher resolution cameras Develop professional functioned digital cameras Work with mobile phones company to develop phones with better imaging quality
- 45. Opportunities Acquirement needed to obtain technology from other companies (e.g. SONY case) Online photo development Kodak HP Fuji
- 46. THANK YOU~~~!