Herat Maniar, vserv.mobi
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The document discusses a global ad exchange focusing on in-app media for smart feature phones and smartphones, highlighting demographics and market trends. It emphasizes the contrast between developed and emerging markets, detailing user preferences, monetization models, and the company's strengths in advertising. Founded in 2010, the company operates a leading mobile ad network with a significant global presence and partnerships with various advertisers.
Herat Maniar, vserv.mobi
- 1. Global Ad Exchange with In-App Media for Smart Feature Phones and Smart Phones
- 2. $$$ Know your Users
- 3. Where Are Your Users? Gross National Income Map
- 5. Source: sourcedigit, Ericsson Mobility Report 2012 NET ADDITIONS TO THE GLOBAL MOBILE AUDIENCE (MN) Brazil (+9 million), Indonesia (+7 million), and the Philippines (+5 million) were among the countries with the top additions of subscriptions PENETRATION % (Q3 2012) China, India and other APAC countries have a lower penetration but lead in terms of numbers
- 6. Understand your Target Users Developed Markets • Shell out cash more easily • Prefer form excellence, functionality assumed • Mobile Natives + Mobile Immigrants Emerging Markets • Prefer function over form • First time Internet users, Mobile Natives • Can’t/won’t pay
- 7. Users <3 Free App store Distribution
- 8. Research! • Great Paid monetisation model – Shazam, Dropbox • Great In App Purchase model – Supercell, Playtika • Great Ad revenues model – Herocraft, Accuweather • Great Hybrid model – Truecaller, Zeptolabs
- 9. WHY WORK WITH US STRONG BRAND SALES TEAM, CLIENT-AGENCY RELATIONS1 DISRUPTIVE VALUE TO ADVERTISER VIA AudienceProTM 2 IN HOUSE STRATEGY & RICH MEDIA STUDIO SUPPORT 3 Leader in Emerging Markets
- 10. SE ASIA: MIDDLE EAST & AFRICA: EUROPE: LATIN AMERICA: REST OF ASIA:12% 18% 18% 8% 10% NORTH AMERICA: 7% 45 billion Ads/month ENGAGE AUDIENCES GLOBALLY India – SEA – MEA - Europe – US – LATAM - ROW INDIA:27%
- 11. AUDIENCEPROTM – BRIDGING THE INFO GAP Through tie-ups with Telcos, precision targeting can be achieved by using age, gender, location, monthly bill and type of connection information. DEMOGRAPHICS SPENDING POWER MOBILE USAGE
- 12. OUR AD FORMATS FOR SMART FEATURE PHONES & SMARTPHONES
- 14. EMOTIONAL + TANGIBLE CONNECT Form FillVideo360 swipe
- 15. Over 2000 Campaigns live at any given point
- 16. OUR ADVERTISIERS
- 18. • Founded in Jan 2010, headquartered in India • Leading Mobile Ad network with over 20,000 exclusive Apps • Pioneer of the AppWrapperTM technology for J2ME / Android / WP7 • Global Team of 110 passionate people across Mumbai, Delhi, Bangalore, Singapore, Jakarta, Ho chi minh, Dubai, Cape Town, San Francisco & London • Advertisers include Fortune 500 Brands Globally • Investor – IDG Ventures