3. Study designs based on the nature of the
investigation
• experimental;
• non-experimental;
• quasi- or semi-experimental.
4. • If a relationship is studied in the way, starting
from the cause to establish the effects, it is
• classified as an experimental study.
• If the second path is followed – that is,
starting from the effects to trace the cause –
it is classified as a non-experimental study
6. • A semi-experimental study or quasi-
experimental study has the properties of both
experimental and non-experimental studies;
part of the study may be non-experimental
and the other part experimental.
7. • An experimental study can be carried out in either a
‘controlled’ or a ‘natural’ environment.
• For an experiment in a controlled environment, the
researcher (or someone else) introduces the
intervention or stimulus to study its effects.
• The study population is in a ‘controlled’ situation
such as a room.
• For an experiment in a ‘natural’ environment, the
study population is exposed to an intervention in its
own environment.
8. Experimental study designs
• the after-only experimental design;
• the before-and-after experimental design;
• the control group design;
• the double-control design;
• the comparative design;
• the ‘matched control’ experimental design;
• the placebo design.
9. • Panel study is:
• an investigation of attitude changes using a
constant set of people and comparing each
individual's opinions at different times.
10. • Suppose you want to study the changes in the
pattern of expenditure on household items in a
community.
• To do this, you would select a few families to find
out the amount they spend every fortnight on
household items.
• You would keep collecting the same information
from the same families over a period of time to
ascertain the changes in the expenditure pattern.
13. • The distinction is mainly due to the
restrictions imposed on flexibility, structure,
sequential order, depth and freedom that a
researcher has in their use during the research
process.
• Quantitative methods favour these restrictions
whereas qualitative ones advocate against
them.
14. • if an observation is recorded in a narrative or
descriptive format, it becomes qualitative information,
but if it is recorded in categorical form or on a scale, it
will be classified as quantitative information.
• If data collected through interviews. An unstructured
interview, recorded in a descriptive or narrative form,
becomes a qualitative method, but in a structured
interview, if the information is recorded in response
categories or if the categories are developed and
quantified out of descriptive responses, it is a
quantitative method.
15. • Descriptive responses obtained in reply to
open-ended questions are all qualitative but if
the responses are in numerals they will be
considered quantitative.
17. • primary sources provide first-hand information and
secondary sources provide second-hand data.
• Examples of primary sources include finding out
first-hand;
• the attitudes of a community towards health
services,
• ascertaining the health needs of a community,
• evaluating a social program,
• determining the job satisfaction of the employees of
an organisation, and
• ascertaining the quality of service provided by a
worker
18. • the use of census data to obtain information on the
age–sex structure of a population,
• the use of hospital records to find out the morbidity
and mortality patterns of a community,
• the use of an organisation’s records to ascertain its
activities, and
• the collection of data from sources such as articles,
journals, magazines, books and periodicals to obtain
historical and other types of information, are all
classified as secondary sources.
19. • Several methods can be used to collect
primary data. The choice of a method depends
upon the purpose of the study, the resources
available and the skills of the researcher.
20. • Observation is one way to collect primary
data. Observation is a purposeful, systematic
and selective way of watching and listening to
an interaction or phenomenon as it takes
place.
• There are many situations in which
observation is the most appropriate method
of data collection;
21. • It is also appropriate in situations where full
and/or accurate information cannot be
elicited by questioning, because respondents
either are not co-operative or are unaware of
the answers because it is difficult for them to
detach themselves from the interaction.
22. • when you are more interested in the behavior
than in the perceptions of individuals, or
• when subjects are so involved in the
interaction that they are unable to provide
objective information about it
23. • Types of observation
• There are two types of observation:
• 1. participant observation;
• 2. non-participant observation.
24. • Participant observation
• is when you, as a researcher, participate in the
activities of the group being observed in the
same manner as its members, with or without
their knowing that they are being observed.
• For example, you might want to examine the
reactions of the general population towards
people in wheelchairs.
• You can study their reactions by sitting in a
wheelchair yourself. Or
• you might want to study the life of prisoners
and pretend to be a prisoner in order to do this.
25. • Non-participant observation,
• is when you, as a researcher, do not get involved
in the activities of the group but remain a
passive observer, watching and listening to its
activities and drawing conclusions from this.
• For example, you might want to study the
functions carried out by nurses in a hospital. As
an observer, you could watch, follow and record
the activities as they are performed.
26. Problems with using observation method
• When individuals or groups become aware that they are
being observed, they may change their behaviour.
Depending upon the situation, this change could be positive
or negative – it may increase or decrease, for example, their
productivity – and may occur for a number of reasons.
• There is always the possibility of observer bias. If an
observer is not impartial, s/he can easily introduce bias and
there is no easy way to verify the observations and the
inferences drawn from them.
• The interpretations drawn from observations may vary from
observer to observer.
• There is the possibility of incomplete observation and/or
recording. An observer may watch keenly but at the
expense of detailed recording.
27. The interview
• Any person-to-person interaction, either face to face
or otherwise, between two or more individuals with
a specific purpose in mind is called an interview.
• According to Monette et al. (1986: 156), ‘an
interview involves an interviewer reading questions
to respondents and recording their answers’.
• According to Burns (1997: 329), ‘an interview is a
verbal interchange, often face to face, though the
telephone may be used, in which an interviewer tries
to elicit information, beliefs or opinions from
another person’.
28. • When interviewing a respondent, you, as a
researcher, have the freedom to decide
• the format and content of questions to be
asked of your respondents,
• select the wording of your questions,
• decide the way you want to ask them and
• choose the order in which they are to be
asked.
30. • Structured interviews
• In a structured interview the researcher asks a
predetermined set of questions, using the
same wording and order of questions as
specified in the interview schedule.
• An interview schedule is a written list of
questions, open ended or closed, prepared for
use by an interviewer in a person-to-person
interaction (this may be face to face, by
telephone or by other electronic media).
31. The questionnaire
• A questionnaire is a written list of questions, the
answers to which are recorded by respondents.
• In a questionnaire respondents read the questions,
interpret what is expected and then write down the
answers.
• The only difference between an interview schedule
and a questionnaire is that in the former it is the
interviewer who asks the questions (and if necessary,
explains them) and records the respondent’s replies
on an interview schedule, and in the latter replies are
recorded by the respondents themselves.
32. • In the case of a questionnaire, as there is no one to
explain the meaning of questions to respondents, it
is important that the questions are clear and easy
to understand.
• Also, the layout of a questionnaire should be such
that it is easy to read and pleasant to the eye, and
the sequence of questions should be easy to follow.
• A questionnaire should be developed in an
interactive style.
33. • Advantages of a questionnaire
• It is less expensive. As you do not interview
respondents, you save time, and human and financial
resources. The use of a questionnaire, therefore, is
comparatively convenient and inexpensive.
• It offers greater secrecy. As there is no face-to-face
interaction between respondents and interviewer, this
method provides greater anonymity.
– In some situations where sensitive questions are asked it helps
to increase the likelihood of obtaining accurate information.
34. • Disadvantages of a questionnaire
• Application is limited. One main disadvantage is that
application is limited to a study population that can read
and write. It cannot be used on a population that is
illiterate, very young, very old or handicapped.
• Response rate is low. Questionnaires are notorious for
their low response rates; that is, people fail to return them.
• There is a self-selecting bias. Not everyone who receives a
questionnaire returns it, so there is a self-selecting bias.
• Opportunity to clarify issues is lacking.
• It is possible to consult others.
• A response cannot be supplemented with other
information.
35. Forms of question
• open-ended question the possible responses are
not given.
– In the case of a questionnaire, the respondent writes
down the answers in his/her words, but in the case of an
interview schedule the investigator records the answers.
• closed question the possible answers are set out in
the questionnaire or schedule and the respondent
or the investigator ticks the category that best
describes the respondent’s answer.
36. Constructing a research instrument in
quantitative research
• Step I
– Clearly define and individually list all the specific objectives,
research questions or hypotheses, if any, to be tested.
• Step II
– For each objective, research question or hypothesis, list all the
associated questions that you want to answer through your
study.
• Step III
– Take each question that you identified in Step II and list the
information required to answer it.
• Step IV
– Formulate question(s) that you want to ask of your
respondents to obtain the required information.