SlideShare a Scribd company logo
Selecting a Study Design (Part II)
Week 5
Types of study design
Study designs based on the nature of the
investigation
• experimental;
• non-experimental;
• quasi- or semi-experimental.
• If a relationship is studied in the way, starting
from the cause to establish the effects, it is
• classified as an experimental study.
• If the second path is followed – that is,
starting from the effects to trace the cause –
it is classified as a non-experimental study
Selected study design in research method
• A semi-experimental study or quasi-
experimental study has the properties of both
experimental and non-experimental studies;
part of the study may be non-experimental
and the other part experimental.
• An experimental study can be carried out in either a
‘controlled’ or a ‘natural’ environment.
• For an experiment in a controlled environment, the
researcher (or someone else) introduces the
intervention or stimulus to study its effects.
• The study population is in a ‘controlled’ situation
such as a room.
• For an experiment in a ‘natural’ environment, the
study population is exposed to an intervention in its
own environment.
Experimental study designs
• the after-only experimental design;
• the before-and-after experimental design;
• the control group design;
• the double-control design;
• the comparative design;
• the ‘matched control’ experimental design;
• the placebo design.
• Panel study is:
• an investigation of attitude changes using a
constant set of people and comparing each
individual's opinions at different times.
• Suppose you want to study the changes in the
pattern of expenditure on household items in a
community.
• To do this, you would select a few families to find
out the amount they spend every fortnight on
household items.
• You would keep collecting the same information
from the same families over a period of time to
ascertain the changes in the expenditure pattern.
Constructing an Instrument for Data
Collection
Quantitative and Qualitative Research
Methods of Data Collection
• The distinction is mainly due to the
restrictions imposed on flexibility, structure,
sequential order, depth and freedom that a
researcher has in their use during the research
process.
• Quantitative methods favour these restrictions
whereas qualitative ones advocate against
them.
• if an observation is recorded in a narrative or
descriptive format, it becomes qualitative information,
but if it is recorded in categorical form or on a scale, it
will be classified as quantitative information.
• If data collected through interviews. An unstructured
interview, recorded in a descriptive or narrative form,
becomes a qualitative method, but in a structured
interview, if the information is recorded in response
categories or if the categories are developed and
quantified out of descriptive responses, it is a
quantitative method.
• Descriptive responses obtained in reply to
open-ended questions are all qualitative but if
the responses are in numerals they will be
considered quantitative.
Major approaches to information gathering
• primary sources provide first-hand information and
secondary sources provide second-hand data.
• Examples of primary sources include finding out
first-hand;
• the attitudes of a community towards health
services,
• ascertaining the health needs of a community,
• evaluating a social program,
• determining the job satisfaction of the employees of
an organisation, and
• ascertaining the quality of service provided by a
worker
• the use of census data to obtain information on the
age–sex structure of a population,
• the use of hospital records to find out the morbidity
and mortality patterns of a community,
• the use of an organisation’s records to ascertain its
activities, and
• the collection of data from sources such as articles,
journals, magazines, books and periodicals to obtain
historical and other types of information, are all
classified as secondary sources.
• Several methods can be used to collect
primary data. The choice of a method depends
upon the purpose of the study, the resources
available and the skills of the researcher.
• Observation is one way to collect primary
data. Observation is a purposeful, systematic
and selective way of watching and listening to
an interaction or phenomenon as it takes
place.
• There are many situations in which
observation is the most appropriate method
of data collection;
• It is also appropriate in situations where full
and/or accurate information cannot be
elicited by questioning, because respondents
either are not co-operative or are unaware of
the answers because it is difficult for them to
detach themselves from the interaction.
• when you are more interested in the behavior
than in the perceptions of individuals, or
• when subjects are so involved in the
interaction that they are unable to provide
objective information about it
• Types of observation
• There are two types of observation:
• 1. participant observation;
• 2. non-participant observation.
• Participant observation
• is when you, as a researcher, participate in the
activities of the group being observed in the
same manner as its members, with or without
their knowing that they are being observed.
• For example, you might want to examine the
reactions of the general population towards
people in wheelchairs.
• You can study their reactions by sitting in a
wheelchair yourself. Or
• you might want to study the life of prisoners
and pretend to be a prisoner in order to do this.
• Non-participant observation,
• is when you, as a researcher, do not get involved
in the activities of the group but remain a
passive observer, watching and listening to its
activities and drawing conclusions from this.
• For example, you might want to study the
functions carried out by nurses in a hospital. As
an observer, you could watch, follow and record
the activities as they are performed.
Problems with using observation method
• When individuals or groups become aware that they are
being observed, they may change their behaviour.
Depending upon the situation, this change could be positive
or negative – it may increase or decrease, for example, their
productivity – and may occur for a number of reasons.
• There is always the possibility of observer bias. If an
observer is not impartial, s/he can easily introduce bias and
there is no easy way to verify the observations and the
inferences drawn from them.
• The interpretations drawn from observations may vary from
observer to observer.
• There is the possibility of incomplete observation and/or
recording. An observer may watch keenly but at the
expense of detailed recording.
The interview
• Any person-to-person interaction, either face to face
or otherwise, between two or more individuals with
a specific purpose in mind is called an interview.
• According to Monette et al. (1986: 156), ‘an
interview involves an interviewer reading questions
to respondents and recording their answers’.
• According to Burns (1997: 329), ‘an interview is a
verbal interchange, often face to face, though the
telephone may be used, in which an interviewer tries
to elicit information, beliefs or opinions from
another person’.
• When interviewing a respondent, you, as a
researcher, have the freedom to decide
• the format and content of questions to be
asked of your respondents,
• select the wording of your questions,
• decide the way you want to ask them and
• choose the order in which they are to be
asked.
Selected study design in research method
• Structured interviews
• In a structured interview the researcher asks a
predetermined set of questions, using the
same wording and order of questions as
specified in the interview schedule.
• An interview schedule is a written list of
questions, open ended or closed, prepared for
use by an interviewer in a person-to-person
interaction (this may be face to face, by
telephone or by other electronic media).
The questionnaire
• A questionnaire is a written list of questions, the
answers to which are recorded by respondents.
• In a questionnaire respondents read the questions,
interpret what is expected and then write down the
answers.
• The only difference between an interview schedule
and a questionnaire is that in the former it is the
interviewer who asks the questions (and if necessary,
explains them) and records the respondent’s replies
on an interview schedule, and in the latter replies are
recorded by the respondents themselves.
• In the case of a questionnaire, as there is no one to
explain the meaning of questions to respondents, it
is important that the questions are clear and easy
to understand.
• Also, the layout of a questionnaire should be such
that it is easy to read and pleasant to the eye, and
the sequence of questions should be easy to follow.
• A questionnaire should be developed in an
interactive style.
• Advantages of a questionnaire
• It is less expensive. As you do not interview
respondents, you save time, and human and financial
resources. The use of a questionnaire, therefore, is
comparatively convenient and inexpensive.
• It offers greater secrecy. As there is no face-to-face
interaction between respondents and interviewer, this
method provides greater anonymity.
– In some situations where sensitive questions are asked it helps
to increase the likelihood of obtaining accurate information.
• Disadvantages of a questionnaire
• Application is limited. One main disadvantage is that
application is limited to a study population that can read
and write. It cannot be used on a population that is
illiterate, very young, very old or handicapped.
• Response rate is low. Questionnaires are notorious for
their low response rates; that is, people fail to return them.
• There is a self-selecting bias. Not everyone who receives a
questionnaire returns it, so there is a self-selecting bias.
• Opportunity to clarify issues is lacking.
• It is possible to consult others.
• A response cannot be supplemented with other
information.
Forms of question
• open-ended question the possible responses are
not given.
– In the case of a questionnaire, the respondent writes
down the answers in his/her words, but in the case of an
interview schedule the investigator records the answers.
• closed question the possible answers are set out in
the questionnaire or schedule and the respondent
or the investigator ticks the category that best
describes the respondent’s answer.
Constructing a research instrument in
quantitative research
• Step I
– Clearly define and individually list all the specific objectives,
research questions or hypotheses, if any, to be tested.
• Step II
– For each objective, research question or hypothesis, list all the
associated questions that you want to answer through your
study.
• Step III
– Take each question that you identified in Step II and list the
information required to answer it.
• Step IV
– Formulate question(s) that you want to ask of your
respondents to obtain the required information.

More Related Content

PPTX
Methods of Data Collection - Presentation
PPTX
Research methods
PPTX
Methods and Tools for Data Collection - Probability and Statistic
PPTX
Methods of data collection primary.pptx
PPTX
Case study and survey study Research methodology.pptx
PPTX
Data collection methods
PPTX
Data collection
PPTX
3.Qualitative data collection techniques by elmusharaf
Methods of Data Collection - Presentation
Research methods
Methods and Tools for Data Collection - Probability and Statistic
Methods of data collection primary.pptx
Case study and survey study Research methodology.pptx
Data collection methods
Data collection
3.Qualitative data collection techniques by elmusharaf

Similar to Selected study design in research method (20)

PPTX
Ch # 8 brm
PPTX
Non experimental methods
PPTX
Surveys method in research methodology
PPTX
Qualitative research methods
PPTX
research 24 Gg.pptx
PPT
CONCEPT OF DATA COLLECTION METHODS USED IN RESEARCH.
PPTX
method of data collection by smile
PPTX
Understanding Data and Ways toooooo.pptx
PDF
Non-Probability Sampling Method
PPTX
Psychodiagnostics - Additional Materials.pptx
PDF
Dr.TK-Business Research Methods -Data Analysis
PPTX
Sources of primary data
PPTX
Methodology .pptx
PPTX
Group 16.pptx
PPTX
QUANTITATIVE RESEARCH DESIGN Practical Researchpptx
PPT
Quantitative Research Design.ppt
PPTX
Revised Unit 2.pptxbsksksbdhskakakkakaka
PPTX
Research.pptx
PPTX
Research design USSH Introduction to Research
PPTX
Survey design report
Ch # 8 brm
Non experimental methods
Surveys method in research methodology
Qualitative research methods
research 24 Gg.pptx
CONCEPT OF DATA COLLECTION METHODS USED IN RESEARCH.
method of data collection by smile
Understanding Data and Ways toooooo.pptx
Non-Probability Sampling Method
Psychodiagnostics - Additional Materials.pptx
Dr.TK-Business Research Methods -Data Analysis
Sources of primary data
Methodology .pptx
Group 16.pptx
QUANTITATIVE RESEARCH DESIGN Practical Researchpptx
Quantitative Research Design.ppt
Revised Unit 2.pptxbsksksbdhskakakkakaka
Research.pptx
Research design USSH Introduction to Research
Survey design report
Ad

Recently uploaded (20)

PDF
3CMT J.AFABLE Flexible-Learning ENTREPRENEURIAL MANAGEMENT.pdf
PDF
CLIMATE CHANGE AS A THREAT MULTIPLIER: ASSESSING ITS IMPACT ON RESOURCE SCARC...
PPTX
INDIAN FINANCIAL SYSTEM (Financial institutions, Financial Markets & Services)
PDF
International Financial Management, 9th Edition, Cheol Eun, Bruce Resnick Tuu...
PPTX
Grp C.ppt presentation.pptx for Economics
PDF
5a An Age-Based, Three-Dimensional Distribution Model Incorporating Sequence ...
PDF
2012_The dark side of valuation a jedi guide to valuing difficult to value co...
DOCX
Final. 150 minutes exercise agrumentative Essay
PDF
DTC TRADIND CLUB MAKE YOUR TRADING BETTER
PPTX
OAT_ORI_Fed Independence_August 2025.pptx
PDF
Buy Verified Stripe Accounts for Sale - Secure and.pdf
PPTX
Q1 PE AND HEALTH 5 WEEK 5 DAY 1 powerpoint template
PDF
THE EFFECT OF FOREIGN AID ON ECONOMIC GROWTH IN ETHIOPIA
PDF
Financial discipline for educational purpose
PPTX
Lesson Environment and Economic Growth.pptx
PPTX
Group Presentation Development Econ and Envi..pptx
PDF
Pitch Deck.pdf .pdf all about finance in
PDF
3a The Dynamic Implications of Sequence Risk on a Distribution Portfolio JFP ...
PDF
HCWM AND HAI FOR BHCM STUDENTS(1).Pdf and ptts
PDF
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
3CMT J.AFABLE Flexible-Learning ENTREPRENEURIAL MANAGEMENT.pdf
CLIMATE CHANGE AS A THREAT MULTIPLIER: ASSESSING ITS IMPACT ON RESOURCE SCARC...
INDIAN FINANCIAL SYSTEM (Financial institutions, Financial Markets & Services)
International Financial Management, 9th Edition, Cheol Eun, Bruce Resnick Tuu...
Grp C.ppt presentation.pptx for Economics
5a An Age-Based, Three-Dimensional Distribution Model Incorporating Sequence ...
2012_The dark side of valuation a jedi guide to valuing difficult to value co...
Final. 150 minutes exercise agrumentative Essay
DTC TRADIND CLUB MAKE YOUR TRADING BETTER
OAT_ORI_Fed Independence_August 2025.pptx
Buy Verified Stripe Accounts for Sale - Secure and.pdf
Q1 PE AND HEALTH 5 WEEK 5 DAY 1 powerpoint template
THE EFFECT OF FOREIGN AID ON ECONOMIC GROWTH IN ETHIOPIA
Financial discipline for educational purpose
Lesson Environment and Economic Growth.pptx
Group Presentation Development Econ and Envi..pptx
Pitch Deck.pdf .pdf all about finance in
3a The Dynamic Implications of Sequence Risk on a Distribution Portfolio JFP ...
HCWM AND HAI FOR BHCM STUDENTS(1).Pdf and ptts
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
Ad

Selected study design in research method

  • 1. Selecting a Study Design (Part II) Week 5
  • 2. Types of study design
  • 3. Study designs based on the nature of the investigation • experimental; • non-experimental; • quasi- or semi-experimental.
  • 4. • If a relationship is studied in the way, starting from the cause to establish the effects, it is • classified as an experimental study. • If the second path is followed – that is, starting from the effects to trace the cause – it is classified as a non-experimental study
  • 6. • A semi-experimental study or quasi- experimental study has the properties of both experimental and non-experimental studies; part of the study may be non-experimental and the other part experimental.
  • 7. • An experimental study can be carried out in either a ‘controlled’ or a ‘natural’ environment. • For an experiment in a controlled environment, the researcher (or someone else) introduces the intervention or stimulus to study its effects. • The study population is in a ‘controlled’ situation such as a room. • For an experiment in a ‘natural’ environment, the study population is exposed to an intervention in its own environment.
  • 8. Experimental study designs • the after-only experimental design; • the before-and-after experimental design; • the control group design; • the double-control design; • the comparative design; • the ‘matched control’ experimental design; • the placebo design.
  • 9. • Panel study is: • an investigation of attitude changes using a constant set of people and comparing each individual's opinions at different times.
  • 10. • Suppose you want to study the changes in the pattern of expenditure on household items in a community. • To do this, you would select a few families to find out the amount they spend every fortnight on household items. • You would keep collecting the same information from the same families over a period of time to ascertain the changes in the expenditure pattern.
  • 11. Constructing an Instrument for Data Collection
  • 12. Quantitative and Qualitative Research Methods of Data Collection
  • 13. • The distinction is mainly due to the restrictions imposed on flexibility, structure, sequential order, depth and freedom that a researcher has in their use during the research process. • Quantitative methods favour these restrictions whereas qualitative ones advocate against them.
  • 14. • if an observation is recorded in a narrative or descriptive format, it becomes qualitative information, but if it is recorded in categorical form or on a scale, it will be classified as quantitative information. • If data collected through interviews. An unstructured interview, recorded in a descriptive or narrative form, becomes a qualitative method, but in a structured interview, if the information is recorded in response categories or if the categories are developed and quantified out of descriptive responses, it is a quantitative method.
  • 15. • Descriptive responses obtained in reply to open-ended questions are all qualitative but if the responses are in numerals they will be considered quantitative.
  • 16. Major approaches to information gathering
  • 17. • primary sources provide first-hand information and secondary sources provide second-hand data. • Examples of primary sources include finding out first-hand; • the attitudes of a community towards health services, • ascertaining the health needs of a community, • evaluating a social program, • determining the job satisfaction of the employees of an organisation, and • ascertaining the quality of service provided by a worker
  • 18. • the use of census data to obtain information on the age–sex structure of a population, • the use of hospital records to find out the morbidity and mortality patterns of a community, • the use of an organisation’s records to ascertain its activities, and • the collection of data from sources such as articles, journals, magazines, books and periodicals to obtain historical and other types of information, are all classified as secondary sources.
  • 19. • Several methods can be used to collect primary data. The choice of a method depends upon the purpose of the study, the resources available and the skills of the researcher.
  • 20. • Observation is one way to collect primary data. Observation is a purposeful, systematic and selective way of watching and listening to an interaction or phenomenon as it takes place. • There are many situations in which observation is the most appropriate method of data collection;
  • 21. • It is also appropriate in situations where full and/or accurate information cannot be elicited by questioning, because respondents either are not co-operative or are unaware of the answers because it is difficult for them to detach themselves from the interaction.
  • 22. • when you are more interested in the behavior than in the perceptions of individuals, or • when subjects are so involved in the interaction that they are unable to provide objective information about it
  • 23. • Types of observation • There are two types of observation: • 1. participant observation; • 2. non-participant observation.
  • 24. • Participant observation • is when you, as a researcher, participate in the activities of the group being observed in the same manner as its members, with or without their knowing that they are being observed. • For example, you might want to examine the reactions of the general population towards people in wheelchairs. • You can study their reactions by sitting in a wheelchair yourself. Or • you might want to study the life of prisoners and pretend to be a prisoner in order to do this.
  • 25. • Non-participant observation, • is when you, as a researcher, do not get involved in the activities of the group but remain a passive observer, watching and listening to its activities and drawing conclusions from this. • For example, you might want to study the functions carried out by nurses in a hospital. As an observer, you could watch, follow and record the activities as they are performed.
  • 26. Problems with using observation method • When individuals or groups become aware that they are being observed, they may change their behaviour. Depending upon the situation, this change could be positive or negative – it may increase or decrease, for example, their productivity – and may occur for a number of reasons. • There is always the possibility of observer bias. If an observer is not impartial, s/he can easily introduce bias and there is no easy way to verify the observations and the inferences drawn from them. • The interpretations drawn from observations may vary from observer to observer. • There is the possibility of incomplete observation and/or recording. An observer may watch keenly but at the expense of detailed recording.
  • 27. The interview • Any person-to-person interaction, either face to face or otherwise, between two or more individuals with a specific purpose in mind is called an interview. • According to Monette et al. (1986: 156), ‘an interview involves an interviewer reading questions to respondents and recording their answers’. • According to Burns (1997: 329), ‘an interview is a verbal interchange, often face to face, though the telephone may be used, in which an interviewer tries to elicit information, beliefs or opinions from another person’.
  • 28. • When interviewing a respondent, you, as a researcher, have the freedom to decide • the format and content of questions to be asked of your respondents, • select the wording of your questions, • decide the way you want to ask them and • choose the order in which they are to be asked.
  • 30. • Structured interviews • In a structured interview the researcher asks a predetermined set of questions, using the same wording and order of questions as specified in the interview schedule. • An interview schedule is a written list of questions, open ended or closed, prepared for use by an interviewer in a person-to-person interaction (this may be face to face, by telephone or by other electronic media).
  • 31. The questionnaire • A questionnaire is a written list of questions, the answers to which are recorded by respondents. • In a questionnaire respondents read the questions, interpret what is expected and then write down the answers. • The only difference between an interview schedule and a questionnaire is that in the former it is the interviewer who asks the questions (and if necessary, explains them) and records the respondent’s replies on an interview schedule, and in the latter replies are recorded by the respondents themselves.
  • 32. • In the case of a questionnaire, as there is no one to explain the meaning of questions to respondents, it is important that the questions are clear and easy to understand. • Also, the layout of a questionnaire should be such that it is easy to read and pleasant to the eye, and the sequence of questions should be easy to follow. • A questionnaire should be developed in an interactive style.
  • 33. • Advantages of a questionnaire • It is less expensive. As you do not interview respondents, you save time, and human and financial resources. The use of a questionnaire, therefore, is comparatively convenient and inexpensive. • It offers greater secrecy. As there is no face-to-face interaction between respondents and interviewer, this method provides greater anonymity. – In some situations where sensitive questions are asked it helps to increase the likelihood of obtaining accurate information.
  • 34. • Disadvantages of a questionnaire • Application is limited. One main disadvantage is that application is limited to a study population that can read and write. It cannot be used on a population that is illiterate, very young, very old or handicapped. • Response rate is low. Questionnaires are notorious for their low response rates; that is, people fail to return them. • There is a self-selecting bias. Not everyone who receives a questionnaire returns it, so there is a self-selecting bias. • Opportunity to clarify issues is lacking. • It is possible to consult others. • A response cannot be supplemented with other information.
  • 35. Forms of question • open-ended question the possible responses are not given. – In the case of a questionnaire, the respondent writes down the answers in his/her words, but in the case of an interview schedule the investigator records the answers. • closed question the possible answers are set out in the questionnaire or schedule and the respondent or the investigator ticks the category that best describes the respondent’s answer.
  • 36. Constructing a research instrument in quantitative research • Step I – Clearly define and individually list all the specific objectives, research questions or hypotheses, if any, to be tested. • Step II – For each objective, research question or hypothesis, list all the associated questions that you want to answer through your study. • Step III – Take each question that you identified in Step II and list the information required to answer it. • Step IV – Formulate question(s) that you want to ask of your respondents to obtain the required information.