Selling Internationally On Amazon Best Practices - Prabhat Shah
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The document outlines best practices for selling internationally on Amazon, emphasizing the importance of FBA (Fulfillment by Amazon), human translation over auto-translation, and effective use of sponsored ads to optimize keyword performance. It recommends structuring campaigns by product category, brand, and keyword types while utilizing various SEO tools for keyword research and listing optimization. Additionally, it highlights considerations like Amazon's exchange rate costs, sales tax, local returns, and the significance of brand registry and enhanced brand content.
Selling Internationally On Amazon Best Practices - Prabhat Shah
- 1. Prabhat Shah Online Seller UK Best Practices of Selling Internationally with Amazon @onlineselleruk https://www.slideshare.net/daytodayebay
- 2. Background ● OSUK is a National eCommerce / Digital Marketing Training Organisation ● Our services includes: Training, Consulting and Services
- 3. Our Amazon training courses are delivered in London and Manchester and are attended by Brands, Manufacturers, Retailers. Brands and Marketing Agencies have attended out training
- 6. 1 FBA - EFN / PAN EU
- 7. SYNC INVENTORY VIA SELL GLOBALLY
- 8. PRIVATE LABEL OPPORTUNITY IS HUGE
- 10. Pay storage in the UK
- 11. PAN- EU FBA Local fulfillment and local fees Auto-distribution
- 14. ANY AUTO TRANSLATION DOES NOT RIGHT MESSAGE ACROSS AND ALSO CAN LEAD TO NEGATIVE REVIEWS
- 15. INVEST IN HUMAN TRANSLATION AND TRIAL FEW PRODUCTS
- 16. EXCELLENT REVIEW IN THE US
- 17. POOR REVIEW IN ITALY
- 19. PLACEMENT - TOP, BOTTOM & RIGHT
- 20. PLACEMENT - PRODUCT DETAIL PAGE TOP & BOTTOM OF SEARCH RESULT ON PRODUCT DETAIL PAGE
- 21. USE AUTO ADS TO UNDERSTAND SEARCH BEHAVIOUR
- 22. USE AUTOMATIC TARGETING TO FIND BEST PERFORMING KEYWORDS & CONVERT TO MANUAL TARGETING
- 23. KEEP AUTO ADS “ALWAYS ON” TO FIND RELEVANT KEYWORDS CONTINUOUSLY & ALSO TO APPEAR ON PRODUCT DETAILS PAGE ADD NEGATIVE KEYWORDS TO REDUCE WASTAGE
- 24. RUN AUTOMATIC CAMPAIGNS ● Auto Campaigns Appears On Product Details Page Of Competing Products
- 25. USE BID + FOR LOW ACoS CAMPAIGNS
- 26. USE REVERSE ASIN TOOL TO FIND BEST PERFORMING KEYWORDS
- 27. WITH MANUAL ADS USE KEYWORD MATCH TO TARGETKEYWORD: MENS BOOTS BROAD MATCH TARGETED KEYWORDS ARE IN NO ORDER - MEN TIMBERLAND BOOTS - DRESS BOOTS MENS - MENS GARDEN BOOTS - CATERPILLAR BOOTS FOR MEN - MENS LEATHER HUNTING BOOT PHRASE MATCH TARGETED KEYWORDS ARE IN THEIR EXACT ORDER ORDER INCLUDES ADDITIONAL KEYWORDS BEFORE AND AFTER, PLURALS AND COMMON MISSPELLINGS - EUROPEAN LEATHER MENS BOOTS - MEN BOOTS REAL LEATHER EXACT MATCH: BLACK CHELSEA BOOTS MEN SEARCH TERMS MUST MATCH THE KEYWORD EXACTLY - BLACK CHELSEA BOOTS MEN - BLACK CHELSEA BOOTS FOR MEN NEGATIVE PHRASE / EXACT MATCH EXCLUDES SPECIFICS SEARCH TERMS
- 28. PAUSE RELEVANT KEYWORDS ONLY AFTER CERTAIN SPEND, DONT STOP TOO EARLY, GIVE IT A CHANCE
- 29. ● IMPRESSIONS: USE THIS AS AN INDICATOR OF RELEVANCY. LOW BID MAY NOT CREATE IMPRESSIONS ● CTR: HIGH CTR SHOWS RELEVANCY OF PRODUCT TOTAL SPEND. AFFECTED BY REVIEWS, IMAGES AND PRICE.
- 30. ● ACoS: ADVERTISING COST OF SALE. USE THIS TO MEASURE PROFITABILITY. ● CONVERSION RATE: INDICATES IF KEYWORD IS HELPING YOU GENERATE THAT PROFITABLE SALES
- 31. STRUCTURE YOUR CAMPAIGNS ● By product category (for example: men’s shoes, keyboards, cameras, etc.) ● By brand (for example: Nike, Adidas, Puma etc.) ● By top sellers (products that pull in the most sales, e.g. top 10) ● By keyword types: Broad, Phrase, Exact
- 32. OPTIMISE LISTINGS WITH PERFORMING KEYWORDS ● Opportunity for organic ranking ● Use keywords on Title, Key features, description or search terms
- 33. 4 SEO TOOlS FOR AMAZON
- 34. a. Helium 10 Magnet https://www.helium10.com/
- 35. SEARCH POPULAR KEYWORDS IN 7 AMAZON DOMAINS
- 36. FIND OUT ADDITIONAL RELEVANT KEYWORDS
- 37. GET HIGH VOLUME SEARCH KEYWORDS
- 40. GET MOST SEARCHED CUSTOMER SEARCH TERMS
- 41. USE FOR CONTENT PPC OR NEW PRODUCT IDEAS
- 42. GET LONG TAIL KEYWORDS IN OTHER LANGUAGES
- 44. FIND 3-5 PAGE #1 RANKING COMPETING PRODUCTS
- 45. FIND THEIR HIDDEN SEARCH TERMS
- 46. USE THEM AS YOUR HIDDEN SEARCH TERMS OR TARGET THEME FOR PAID ADS
- 47. 100% ACCURATE
- 48. https://www.junglescout.com/the-web-app/ d. Jungle Scout Find Profitable Keywords
- 51. FIND OUT BID PRICE TO MAKE PRICING DECISION
- 52. 5 GETTING PAID
- 53. Did you know ? Amazon's current exchange rate equates to a 3.5% cost on the total value of your sales, which is the amount you will pay if you choose to receive money from Amazon directly into your own bank account.
- 55. 6 SALES TAX / VAT
- 58. 7 LOCAL RETURNS
- 61. 8 FIND OUT WHAT SELLS
- 63. Sign up here for free 1 month trial onlineselleruk.com/amzscout
- 64. Google trends data helps prove if the the search term is consistently looked on search.
- 65. Best Sellers rank was in a good position 3 months before
- 66. https://keepa.com Keepa graph on a product page shows historical product best sellers rank in root category. Here - 1,965 rank 6 month ago proves the product has been consistently sold.
- 67. 9 BRAND REGISTRY AND ENHANCED BRAND CONTENT
- 68. - Protect your brand - Increase conversion - Engage your customers with your brand story
- 70. Prabhat Shah Online Seller UK @OnlineSellerUK Email: ps@onlineselleruk.com Mobile/Whatsapp: +44(0)751 88 39629 www.onlineselleruk.com