SEM

in

Social+Search

Jim Reynolds| jim@brandwatch.com | Tel: 646 666 4035

the

DMV
Brandwatch/ Who is Jim?

© 2013 Brandwatch | www.brandwatch.com

2
He’s Worked Where?

He Worked with Who?

Agencies Too?

© 2013 Brandwatch | www.brandwatch.com

3
Who have I worked with?

© 2013 Brandwatch | www.brandwatch.com

4
GOOGLE RULES: THE POWER OF
SHARING
•

Word of mouth buzz (about your content) …rarely comes without
quality content.

•

Users know good content when they see it and will direct others
to it.
BING RULES: THE POWER OF SHARING
“…your followers sharing your information….can have an impact on
how you rank organically in the long run.”
SEM in the DMV Presentation
SEM in the DMV Presentation
Brandwatch/ Key data metrics

130+TB
Data downloaded/
month

20+B

Pages Indexed

32K
Customer queries

© 2013 Brandwatch | www.brandwatch.com
SEM in the DMV Presentation
Brandwatch/ Organic Search

© 2013 Brandwatch | www.brandwatch.com

11
Brandwatch/ Social Media Search

© 2013 Brandwatch | www.brandwatch.com

12
Brandwatch/ Review Sites

© 2013 Brandwatch | www.brandwatch.com

13
Brandwatch/ Review Search via social listening

© 2013 Brandwatch | www.brandwatch.com

14
Brandwatch/ Twitter Search

© 2013 Brandwatch | www.brandwatch.com

15
Brandwatch/ Twitter Search via Social Listening

© 2013 Brandwatch | www.brandwatch.com

16
Brandwatch/ Facebook Search

© 2013 Brandwatch | www.brandwatch.com

17
Brandwatch/ Facebook Search via Social Listening

© 2013 Brandwatch | www.brandwatch.com

18
19
Brandwatch/ Topsy – Twitter Trends

Site: www.topsy.com/analytics

© 2013 Brandwatch | www.brandwatch.com

20
Brandwatch/ Ice Rocket – Blogs

Site: www.icerocket.com

© 2013 Brandwatch | www.brandwatch.com

21
Brandwatch/ Social Mention –Social Media

Site: www.socialmention.com

© 2013 Brandwatch | www.brandwatch.com

22
Brandwatch/ BoardReader– Boards & Forums

Site: www.boardreader.com

© 2013 Brandwatch | www.brandwatch.com

23
Brandwatch/ StarCount– Brands/Celebrities

Site: www.starcount.com

© 2013 Brandwatch | www.brandwatch.com

24
Brandwatch/ More Options
http://www.brandwatch.com/2013/08/top-10free-social-media-monitoring-tools/
http://socialmediatoday.com/petertrapasso/1799311/social-media-monitoringtools-infographic
http://socialtimes.com/7-free-social-monitoringtools_b134790

© 2013 Brandwatch | www.brandwatch.com

25
26
Insightful Visuals/ Predicting the Oscars

labs.brandwatch.com/oscars
© 2013 Brandwatch | www.brandwatch.com
Insightful Visuals/ Predicting the Oscars

labs.brandwatch.com/oscars
© 2013 Brandwatch | www.brandwatch.com
SEM in the DMV Presentation
Brandwatch/ Overview
SaaS enterprise
social media
monitoring &
analysis

High Satisfaction

1000+
Brands in
15 Markets

<1% Monthly Churn

Rapidly Growing
Client Base

Supporting
Clients in
26 Languages
(With Sentiment)

758% YoY

Global Presence
New York | Chicago | Brighton | Berlin

World Class
Development &
Services Team
All Intellectual Property
Owned In-house

Selected as

Red Herring

150 Employees
50 Product Developers
7 PhD Staff Members

© 2013 Brandwatch | www.brandwatch.com

Global Top 100
Winner & recognized
by Media
Momentum

30
Brandwatch/ Key strengths

Added value over other solutions

HIGHER CLIENT SATISFACTION

5
4
3
2
1

Subject matter expertise, more dedicated support, training and support portal
all help keep our clients moving efficiently and effectively

MORE DATA & LANGUAGE COVERAGE
Brandwatch continually expands its language and site coverage

MORE FLEXIBLE USER EXPERIENCE
Workflows, automation & dashboarding make it easy to view, share and manage results

MORE WAYS TO SLICE & ANALYZE DATA
Authors, followers, posts, views, comments, sentiment, influence… there’s nothing twodimensional about the way Brandwatch allows you to manipulate our findings..

MORE POWERFUL QUERYING
Build custom queries easily as well as selecting from a list of limited options.

31
Thank You/ Contact details
Jim Reynolds

e.

jim@brandwatch.com

#

O: 646 666 4035 / M: 646 530 2991
@jimmyrey

w.

www.brandwatch.com

© 2013 Brandwatch | www.brandwatch.com

32

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SEM in the DMV Presentation