Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




Value-IT (Project co-funded by the EU under the 7th Framework Programme)




                         1
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank




New ideas
     live in
 employees mind




                        2
Value-it Use Case
    Semantic Technologies in Telefonica Ideas Bank



Sometimes…




                     3
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                       …they
                       end up   covered in dust

                   4
Value-it Use Case
    Semantic Technologies in Telefonica Ideas Bank


Sometimes…




                     5
Value-it Use Case
    Semantic Technologies in Telefonica Ideas Bank


…they
  are   too big




                       6
Value-it Use Case
         Semantic Technologies in Telefonica Ideas Bank


       The
solution is   Sharing




                            7
Value-it Use Case
     Semantic Technologies in Telefonica Ideas Bank




To make
   them   Grow


                        8
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank


Creating
           Banks of Ideas




                          9
Value-it Use Case
      Semantic Technologies in Telefonica Ideas Bank


2007 Telefónica
creates its own   ideas bank




                          10
Value-it Use Case
        Semantic Technologies in Telefonica Ideas Bank




       Ideas were
classified using a   taxonomy


                            11
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                   12
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                   13
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                   14
Value-it Use Case
      Semantic Technologies in Telefonica Ideas Bank


Two years
            later




                         15
Value-it Use Case
     Semantic Technologies in Telefonica Ideas Bank



Lot of ideas

                  1304
               participants                  1942
                              1040 ideas
               out of 1350                 comments
                employees




                              16
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                                 We
                                were   drowning
                                          in
                                             tags

                   17
Value-it Use Case
   Semantic Technologies in Telefonica Ideas Bank



Semantic
Technologies




                      18
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank


2009 Telefónica Ideas
       Bank included    Semantic
                        Technology




                             19
Value-it Use Case
           Semantic Technologies in Telefonica Ideas Bank


Is it   worth using Semantic
                 Technologies?




                                 20
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank


Two
      experiments      were
                       done




                          21
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank



to   measure efficiency




                          22
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                   23
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




        Average of Matches
        Average of True Matches



        5,71                        6,14


                                                    2,14
                          1

               Taxonomy            Semantic Technologies




                              24
Value-it Use Case
   Semantic Technologies in Telefonica Ideas Bank




Semantic Technologies
   True Matches
                          Taxonomy
                        True Matches
                                            Semantic technologies
                                              and taxonomies are
     19            2         8
                                            complementary


                                       25
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




                   26
Value-it Use Case
Semantic Technologies in Telefonica Ideas Bank




         Average of Matches
         Average of True Matches

                                   6,28


          2                                        2,85
                         1

              Taxonomy             Semantic Technologies




                             27
Value-it Use Case
      Semantic Technologies in Telefonica Ideas Bank




Semantic Technologies     Taxonomy
   True Matches         True Matches


     17                      4
                   3
                                            much better


                                       28
Value-it Use Case
         Semantic Technologies in Telefonica Ideas Bank


         Semantic
Technologies foster   Open Innovation




                             29
Value-it Use Case
  Semantic Technologies in Telefonica Ideas Bank


  So
    Semantic
Technologies…




                     30
Value-it Use Case
           Semantic Technologies in Telefonica Ideas Bank


Increase
            Efficiency




                              31
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank


What
       means…




                          32
Value-it Use Case
         Semantic Technologies in Telefonica Ideas Bank


Reduce
          time




                            33
Value-it Use Case
         Semantic Technologies in Telefonica Ideas Bank


Reduce
          errors




                            34
Value-it Use Case
       Semantic Technologies in Telefonica Ideas Bank


Save
       money




                          35
Value-it Use Case
   Semantic Technologies in Telefonica Ideas Bank


Comprobado
Proved




                      36
Follow us:



Mail: jcarbo@tid.es
Site: http://www.value-it.eu
Blog: http://blog.value-it.isoco.net/
Twitter: @value_it



                     37
Credits:
Slide 1: http://www.flickr.com/photos/17731548@N00/981372736/
Slide 4: http://www.flickr.com/photos/artolog/26274024/sizes/o/
Slide 6: http://www.flickr.com/photos/mdp/983370608/sizes/l/
Slide 7: http://www.flickr.com/photos/landii/4022193250/sizes/o/
Slide 8: http://www.flickr.com/photos/margolove/3068268035/sizes/o
Slide 9 http://www.flickr.com/photos/darkstream/4173237837/sizes/l/
Slide 12, 13, 14 : http://www.flickr.com/photos/22842541@N00/395792175/
Slide 17: http://www.flickr.com/photos/kmakice/3153542065/sizes/l/
Slide 18: http://www.flickr.com/photos/17379585@N00/3861839153
Slide 21: http://www.flickr.com/photos/nicmcphee/2217375343/
Slide 22: http://www.flickr.com/photos/11448492@N07/2071204651/
Slide 29, 31, 35 : Copyright Photo Xpress
Slide 33: http://www.flickr.com/photos/21046489@N06/3387189144/
Slide 36: http://www.flickr.com/photos/48703677@N00/183977312/



                                             38

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Semantic technologies to manage ideas

  • 1. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Value-IT (Project co-funded by the EU under the 7th Framework Programme) 1
  • 2. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank New ideas live in employees mind 2
  • 3. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Sometimes… 3
  • 4. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank …they end up covered in dust 4
  • 5. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Sometimes… 5
  • 6. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank …they are too big 6
  • 7. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank The solution is Sharing 7
  • 8. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank To make them Grow 8
  • 9. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Creating Banks of Ideas 9
  • 10. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 2007 Telefónica creates its own ideas bank 10
  • 11. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Ideas were classified using a taxonomy 11
  • 12. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 12
  • 13. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 13
  • 14. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 14
  • 15. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Two years later 15
  • 16. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Lot of ideas 1304 participants 1942 1040 ideas out of 1350 comments employees 16
  • 17. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank We were drowning in tags 17
  • 18. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies 18
  • 19. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 2009 Telefónica Ideas Bank included Semantic Technology 19
  • 20. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Is it worth using Semantic Technologies? 20
  • 21. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Two experiments were done 21
  • 22. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank to measure efficiency 22
  • 23. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 23
  • 24. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Average of Matches Average of True Matches 5,71 6,14 2,14 1 Taxonomy Semantic Technologies 24
  • 25. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies True Matches Taxonomy True Matches Semantic technologies and taxonomies are 19 2 8 complementary 25
  • 26. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 26
  • 27. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Average of Matches Average of True Matches 6,28 2 2,85 1 Taxonomy Semantic Technologies 27
  • 28. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies Taxonomy True Matches True Matches 17 4 3 much better 28
  • 29. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies foster Open Innovation 29
  • 30. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank So Semantic Technologies… 30
  • 31. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Increase Efficiency 31
  • 32. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank What means… 32
  • 33. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Reduce time 33
  • 34. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Reduce errors 34
  • 35. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Save money 35
  • 36. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Comprobado Proved 36
  • 37. Follow us: Mail: jcarbo@tid.es Site: http://www.value-it.eu Blog: http://blog.value-it.isoco.net/ Twitter: @value_it 37
  • 38. Credits: Slide 1: http://www.flickr.com/photos/17731548@N00/981372736/ Slide 4: http://www.flickr.com/photos/artolog/26274024/sizes/o/ Slide 6: http://www.flickr.com/photos/mdp/983370608/sizes/l/ Slide 7: http://www.flickr.com/photos/landii/4022193250/sizes/o/ Slide 8: http://www.flickr.com/photos/margolove/3068268035/sizes/o Slide 9 http://www.flickr.com/photos/darkstream/4173237837/sizes/l/ Slide 12, 13, 14 : http://www.flickr.com/photos/22842541@N00/395792175/ Slide 17: http://www.flickr.com/photos/kmakice/3153542065/sizes/l/ Slide 18: http://www.flickr.com/photos/17379585@N00/3861839153 Slide 21: http://www.flickr.com/photos/nicmcphee/2217375343/ Slide 22: http://www.flickr.com/photos/11448492@N07/2071204651/ Slide 29, 31, 35 : Copyright Photo Xpress Slide 33: http://www.flickr.com/photos/21046489@N06/3387189144/ Slide 36: http://www.flickr.com/photos/48703677@N00/183977312/ 38