SEMrush'in Around - SEMrush Presentation
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The document discusses SEMrush tools for analyzing competitor keywords, providing insights into shared keywords, and discovering gaps in keyword rankings. It emphasizes the utility of historical rankings to track competitor performance over time. The content is presented in a conversational style, highlighting features of SEMrush that aid in keyword analysis for marketing strategies.
SEMrush'in Around - SEMrush Presentation
- 1. SEMrushin’ Around Competitors, Filters & SEMrushin’ Back in Time
- 2. What we’ll look at: Competitor views Keywords our competitors share Keywords our competitors share, but we’re missing Keywords across time! The magic of SEMrush built-in filtering
- 3. Domain vs. Domain Tool Compare competitor rankings, PPC keywords, and more!
- 6. What can you do with it? See what keywords your competitors share in common See what keywords your competitors rank for, but you don’t See what keywords you rank for, and your competitors don’t
- 7. How to use Domain vs. Domain
- 8. Find keywords your competitors share
- 9. KWs competitors share that you’re missing
- 10. Combined competitor KW’s that you’re missing
- 11. Ranking history tools Keyword ranking analysis… but all timey-wimey.
- 15. Cool sh*t you can see How did Zappos rank for “nike” in Jan 2012?
- 16. Cool sh*t you can see How was zappos.com/shoes ranking in Jan 2012?
- 17. Cool sh*t you can see What keywords were won & lost?
- 18. Cool sh*t you can see Exactly when? Exactly which keywords?
- 19. Cool sh*t you can see Keywords Zappos lost on January 1st, 2016. Exportable!
- 20. Filtering within SEMrush It’s like using Excel filters… without all that Excel filtering.
- 21. Cool sh*t you can see Keywords Zappos lost on January 1st, 2016. Exportable!
- 22. Thanks! I’m Sean, from Greenlane Search Marketing. Check us out at www.greenlaneseo.com @seanmalseed
Editor's Notes
- #13: Any reports that show this can be taken back in time… WAY back in time.