What experiential can learn from retail
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Retailers have long monitored customer behavior using sensors to understand things like peak traffic times and which product displays are most effective. This same technology can now be used for experiential marketing campaigns and pop-up shops. Sensors and software have been developed that provide real-time data on metrics like staff engagement, dwell times, and trends across different environments and stand designs. This allows brands to optimize experiential campaigns and pop-ups immediately by comparing data from multiple locations and doing real-time A/B testing with decisions made instantly.
What experiential can learn from retail
- 1. REAL TIME REPORTING Experiential can learn from retail iD Experiential 2013
- 2. Retail giants have monitored shopper behaviour for some time… …But now this technology is accessible to more than just the major players!
- 3. Through the use of sensors retailers can tell…
- 4. distribution of staff… When’s the busiest time of day in-store to ensure … and stock control
- 5. Or least effective Which POS designs and displays are most effective - So they can be changed!
- 6. And convert the most sales! Which staff engage with the most consumers
- 7. However this technology can be used for experiential campaigns too …or pop-up shops and bars And this could be a game changer for some brands in the field
- 8. Now we have developed sensors and software that are…
- 9. Experiential and pop-up campaigns are temporary, brands therefore need access to data fast if they want to optimise them immediately. These sensors Work in Real-time
- 10. This is how it works iD DB So now brands will be able to….
- 11. Compare data across locations As part of a national roadshow
- 12. Real-time a/b testing Allowing decisions to be made instantly
- 13. Understand dwell time And length of engagement
- 14. Monitor trends across different: Environments Times of the day Stand designs
- 15. To find out more contact iD www.iDagency.com 020 7428 1479