SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
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This document provides a crash course overview of search engine optimization (SEO) fundamentals. It discusses how Google indexes websites and ranks pages, the importance of keywords and links, and how SEO has evolved to also focus on elements like website speed, mobile optimization, and content quality. The document then outlines best practices for on-site and off-site SEO, including keyword research, optimizing web pages, earning links, local search engine visibility, and using analytics to measure success.
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
- 1. S E O : A C R A S H C O U R S E E T H O S E O . C O M
- 2. D O W N L O A D T H I S D E C K E T H O S E O . C O M / B L O G /
- 3. 1 0 8 B I L L I O N S E A R C H E S E V E RY M O N T H
- 4. 5 0 0 M I L L I O N N E W S E A R C H Q U E R I E S E V E RY D AY
- 5. WHAT?
- 6. • Click through rate curve Selfie Stick
- 7. I S A B A N A N A A H E R B ?
- 8. I F O U R K N E E S B E N T T H E O T H E R WAY W H AT W O U L D A C H A I R L O O K L I K E
- 9. New Words
- 10. A B O U T 3 6 5 , 0 0 0 , 0 0 0 R E S U LT S ( 0 . 4 0 S E C O N D S )
- 11. A B O U T 7 0 , 2 0 0 R E S U LT S ( 0 . 4 0 S E C O N D S )
- 12. 1. H O W G O O G L E W O R K S 2. H O W T O O P T I M I Z E Y O U R W E B S I T E F O R S E A R C H 3. H O W T O M E A S U R E Y O U R S U C C E S S
- 13. S E O I S A B O U T B U I L D I N G A G R E AT U S E R E X P E R I E N C E F O R Y O U R I D E A L U S E R T O I M P R O V E S E A R C H E N G I N E R A N K I N G S O R G A N I C A L LY. 1. U N I Q U E 2. R E L E VA N T 3. H E L P F U L
- 14. A D A M A U D E T T E - R I M M - K A U F M A N G R O U P “SEO should be an invisible layer beneath a strong user experience, a beautiful site, and a clear, coherent message and purpose.”
- 15. G O O G L E I N D E X O F T H E W E B
- 16. S P I D E R S C R A W L A N D C O L L E C T PA G E S
- 17. PA G E S A R E S O R T E D B A S E D O N 2 0 0 FA C T O R S H T T P : / / S E A R C H E N G I N E L A N D . C O M / S E O TA B L E
- 18. S I M P L E , R I G H T ?
- 19. T H E O L D M O D E L S E O K E Y W O R D S L I N K S R A N K I N G S
- 20. S E O I N 2 0 1 5 K E Y W O R D S L I N K S R A N K S P E E D U X W E B S PA M C O N T E N T L O C A L E M A I L O U T R E A C H M O B I L E C R AW L G O O G L E +
- 21. T H I N G S H AV E G O T T E N H A R D : (
- 22. O P P O R T U N I T Y A B O U N D S 0 1.5 3 4.5 6 2007 2008 2009 2010 2011 2012 2013 5.9 5.1 4.7 3.6 2.61 1.7 1.2 Number of Searches Per Day Almost six Billion queries per day
- 23. S E A R C H D R I V E S M O R E T H A N H A L F O F A L L W E B S I T E V I S I T S H T T P : / / W W W. C O N D U C T O R . C O M / B L O G / 2 0 1 4 / 0 7 / U P D AT E - O R G A N I C - S E A R C H - A C T U A L LY- R E S P O N S I B L E - 6 4 - W E B - T R A F F I C /
- 24. 8 0 % O F I N F O R M AT I O N A L C L I C K S G O O R G A N I C .
- 25. S E O I S N ’ T D E A D . I T ’ S J U S T D I F F E R E N T.
- 26. 1. K E Y W O R D R E S E A R C H 2. O N - S I T E S E O 3. O F F - S I T E S E O
- 27. R E S E A R C H - H O W T O D E T E R M I N E W H I C H K E Y W O R D S T O TA R G E T B A S E D O N C O M P E T I T I O N
- 28. T Y P E S O F Q U E R I E S PercentofSearches 0% 20% 40% 60% 80% 100% Information Navigation Transaction
- 29. T H E S E A R C H D E M A N D C U R V E Wedding photographer Local wedding photographer SEA Wedding photographer cost Hire a wedding photographer near me Photographer Competition Number of SearchesHigh Low High Low
- 30. U N D E R S TA N D W H I C H S TA G E O F T H E B U Y I N G F U N N E L Y O U R C U S T O M E R I N ? Awareness Interest Desire Action photographer wedding photographer B’Ham Wedding photographer cost Hire a wedding photographer near me Evantide photography reviews
- 31. U S E T H E A D W O R D S K E Y W O R D P L A N N E R F O R I D E A S
- 32. U S E W E B M A S T E R T O O L S
- 33. S E A R C H S U G G E S T + A D W O R D S = B I G W I N S
- 34. K E Y W O R D . I O I S A N A W E S O M E T O O L
- 35. C U S T O M E R D ATA - F T W !
- 36. O N S I T E S E O - H O W T O O P T I M I Z E W H AT ’ S O N Y O U R S I T E
- 37. L E T ’ S S TA R T W I T H A G O O D D E S I G N
- 38. A N D M A K E S U R E I T L O A D S Q U I C K LY ( U N D E R T W O S E C O N D S )
- 39. W O R D P R E S S M A K E S I T E A S Y
- 40. F I N D A K E Y W O R D TA R G E T
- 41. S O I F O U R B A S E K E Y W O R D I S E N G A G E M E N T P H O T O I D E A S • engagement photo ideas Seattle • engagement photo ideas for winter • engagement photo ideas with child • engagement photo ideas for spring • engagement photo ideas for summer • engagement photo ideas indoors • engagement photo ideas beach • engagement photo ideas dog • engagement photo ideas downtown • elegant engagement photo ideas • easy engagement photo ideas • evening engagement photo ideas • engagement photo ideas for fall • engagement photo ideas for plus size
- 42. C O M P E T I T I O N
- 43. A D D I T T O Y O U R T R A C K I N G A P P
- 44. C R E AT E A N E W P O S T
- 45. A D D G R E AT C O N T E N T
- 46. 1. U N I Q U E - D O E S N ' T A P P E A R E L S E W H E R E O N T H E W E B ( I F I T D O E S Y O U H AV E T O B E 1 0 X B E T T E R ) 2. R E L E VA N T - D O E S I T C O N TA I N R E C E N T T E R M S T H AT R E A L P E O P L E U S E ? 3. H E L P F U L - D O E S I T R E S O LV E U S E R Q U E RY, O R B E T T E R Y E T, L E A D T H E M T O M O R E P O K I N G A R O U N D O N Y O U R S I T E
- 47. A D D I M A G E RY
- 48. B U T WA I T !
- 49. S AV E A S : B E U N I Q U E
- 50. A D D AT T R I B U T E S
- 51. A LT T E X T B E S T P R A C T I C E • Not so good: <img src="puppy.jpg" alt=""/> • Better:<img src="puppy.jpg" alt="puppy"/> • Best:<img src="puppy.jpg" alt="Dalmatian puppy playing fetch"> • To be avoided<img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador"/>
- 52. I N S TA L L T H E Y O A S T S E O P L U G I N
- 53. O P T I M I Z E T I T L E TA G , M E TA D E S C R I P T I O N A N D S O C I A L
- 55. S U B M I T Y O U R N E W PA G E , P O S T, O R G A L L E RY T O W E B M A S T E R T O O L S
- 56. O F F S I T E S E O - H O W T O E A R N M E N T I O N S , L I N K S , A N D R E V I E W S
- 57. 1. L I N K E A R N I N G 2. L O C A L 3. R E P O R T I N G
- 58. L I N K E A R N I N G
- 59. F I N D AT L E A S T F I V E O U T R E A C H TA R G E T S
- 60. S E N D A S I M P L E E M A I L
- 61. S H A R E , B U T F O L L O W T H E 8 0 / 2 0 R U L E
- 62. D R I V E S O M E T R A F F I C
- 63. D O R E A L T H I N G S O F F L I N E T H AT L E A D T O O N L I N E M E N T I O N S
- 64. L I K E S P E A K I N G AT P H O T O L U S H
- 65. U S E I M A G E R A I D E R & B U I L D R E L AT I O N S H I P S
- 66. L O C A L S E A R C H
- 67. G O O G L E M Y B U S I N E S S
- 68. A D D B U S I N E S S P H O T O S
- 69. B I N G P L A C E S F O R B U S I N E S S
- 70. YA H O O S M A L L B U S I N E S S
- 71. U S E Y E X T T O F I N D I S S U E S
- 72. U S E M O Z L O C A L T O O
- 73. E A R LY A D O P T I O N I N L O C A L I S A N U N FA I R A D VA N TA G E .
- 74. F I V E R U L E S F O R W E B A N A LY T I C S S U C C E S S
- 75. # 1 I N S TA L L G O O G L E A N A LY T I C S
- 76. # 2 H AV E A G A M E P L A N
- 77. B U S I N E S S O B J E C T I V E G O A L K P I K P I TA R G E T Sell Services More Sales Monthly Revenue $15,000 / Mo Generate Leads Provide White Papers # Of Downloads 15 / Mo Improve Brand Awareness More Brand Mentions Branded Search Terms 500 Branded Queries / Mo A N A LY T I C S M E A S U R E M E N T M O D E L
- 78. # 3 C R E AT E G O A L S
- 79. C A M PA I G N S E O PA I D S O C I A L C O S T $1440 $500 $1000 C O N V E R S I O N S 75 50 10 Cost Per Acquisition $19.2 $10.0 $100.0 C O S T P E R A C Q U I S I T I O N
- 80. # 4 S E G M E N TAT I O N I S K E Y
- 81. # 5 L I N K A D W O R D S
- 82. C R E AT E A D A S H B O A R D & S AV E T I M E
- 83. A N A LY Z E . T H I N K . A C T.
- 84. T H A N K Y O U @ E T H O S E O
- 85. D O W N L O A D T H I S D E C K E T H O S E O . C O M / B L O G