SEO Audit: Benchmark, Measure, Audit and Prove
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The document outlines the importance of conducting regular SEO site audits to improve website performance and achieve marketing goals. It details components of an SEO site audit, including technical health, functionality, on-page and off-page SEO, and tools for measuring results. Additionally, it provides resources for free and paid tools to assist in the auditing process and mentions an upcoming SEO workshop.
![Free
Tools
• From
Google:
– Page
Speed
Test:
h]ps://developers.google.com/speed/pagespeed/insights/
– Mobile
Analyzer:
h]ps://www.google.com/webmasters/tools/mobile-‐friendly
• SEO
SiteCheckup:
h]p://seositecheckup.com/
• WooRank:
h]p://www.woorank.com/
• Screaming
Frog:
h]p://www.screamingfrog.co.uk/seo-‐spider/
• Panguin
Tool:
h]p://www.barracuda-‐digital.co.uk/panguin-‐
tool/
www.carbon8.com
|
www.boulderseomarke3ng.com](https://image.slidesharecdn.com/seo-site-auditwebinar-150218160314-conversion-gate02/85/SEO-Audit-Benchmark-Measure-Audit-and-Prove-27-320.jpg)
![Paid
Tools
• Moz:
h]p://moz.com/
– Ability
for
Historical
Rank
Tracking
• SEM
Rush
-‐
h]p://www.semrush.com/
– Great
for
CompeFFve
Analysis
• Spyfu
:
h]p://www.spyfu.com/hq.aspx
• MajesFc
SEO:
h]p://www.majesFcseo.com/
• Raven
Tools
:
h]p://raventools.com/
• Word
Tracker
:
h]p://www.wordtracker.com/
www.carbon8.com
|
www.boulderseomarke3ng.com](https://image.slidesharecdn.com/seo-site-auditwebinar-150218160314-conversion-gate02/85/SEO-Audit-Benchmark-Measure-Audit-and-Prove-28-320.jpg)
![www.carbon8.com
|
www.boulderseomarke3ng.com
Social
Media
Monitoring
Tools
• h]p://www.brandwatch.com/2013/08/top-‐10-‐free-‐social-‐media-‐
monitoring-‐tools/
• h]p://socialmediatoday.com/pamdyer/1458746/50-‐top-‐tools-‐
social-‐media-‐monitoring-‐analyFcs-‐and-‐management-‐2013
• h]p://venturebeat.com/2013/12/20/top-‐10-‐social-‐media-‐
analyFcs-‐tools-‐the-‐venturebeat-‐index/
• h]p://smallbiztrends.com/2013/09/social-‐media-‐analyFcs-‐
tools.html](https://image.slidesharecdn.com/seo-site-auditwebinar-150218160314-conversion-gate02/85/SEO-Audit-Benchmark-Measure-Audit-and-Prove-32-320.jpg)
![THANK YOU
Questions?
Connect with Chris:
LinkedIn:
h]p://www.linkedin.com/in/chrisraulf
TwiMer:
h]ps://twi]er.com/swisschris
Google+:
h]ps://plus.google.com/+ChrisRaulf
Connect with Boulder SEO Marketing:
LinkedIn:
h]p://www.linkedin.com/company/boulder-‐seo-‐markeFng
TwiMer:
h]ps://twi]er.com/MarkeFngSEOWiz
Facebook:
h]ps://www.facebook.com/BoulderSEOMarkeFng
Google+:
h]ps://plus.google.com/+BoulderseomarkeFng
Connect with Carbon8:
LinkedIn:
h]p://www.linkedin.com/company/carbon8-‐markeFng
TwiMer:
h]ps://twi]er.com/Carbon8ed
Facebook:
h]ps://www.facebook.com/Carbon8MarkeFng
Google+:
h]ps://plus.google.com/+Carbon8/
www.carbon8.com
|
www.boulderseomarke3ng.com](https://image.slidesharecdn.com/seo-site-auditwebinar-150218160314-conversion-gate02/85/SEO-Audit-Benchmark-Measure-Audit-and-Prove-35-320.jpg)
SEO Audit: Benchmark, Measure, Audit and Prove
- 1. SEO Site Audit: Benchmark, Measure, Audit and Prove February 18, 2015 Presented by: Josh Culver Head of Search Marketing Carbon8 Chris Raulf Founder // Digital Marketing Expert Boulder SEO Marketing www.carbon8.com | www.boulderseomarke3ng.com
- 2. Agenda • Why you need to perform an SEO site audit on a regular basis (and how to do it) • How to measure your goals • Tools to measure your results • Tracking your data • Q&A www.carbon8.com | www.boulderseomarke3ng.com
- 3. SEO Site Audits www.carbon8.com | www.boulderseomarke3ng.com
- 4. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com 1. Technical Health of Website 2. Website FuncFonality 3. On-‐Page SEO 4. Off-‐Page SEO 5. Social Media MarkeFng Content Marke3ng
- 5. Quick Poll 1. SEO is an important part of our overall digital markeFng strategy! 2. We’re audiFng our site at least once a year! www.carbon8.com | www.boulderseomarke3ng.com
- 6. Why Perform a Site Audit www.carbon8.com | www.boulderseomarke3ng.com GeRng More Leads in the Funnel: Growing Brand Exposure and Awareness
- 7. Components of an SEO Site Audit • Benchmarking ExisFng Performance for Deliverable Results www.carbon8.com | www.boulderseomarke3ng.com
- 8. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 9. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 10. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 11. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 12. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 13. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 14. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 15. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 16. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 17. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 18. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 19. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 20. Components of an SEO Site Audit www.carbon8.com | www.boulderseomarke3ng.com
- 21. Mobile FuncFonality www.carbon8.com | www.boulderseomarke3ng.com
- 22. Important Items You Can Check Yourself • Using Google Webmaster Tools www.carbon8.com | www.boulderseomarke3ng.com
- 23. Important Items You Can Check Yourself www.carbon8.com | www.boulderseomarke3ng.com
- 24. Important Items You Can Check Yourself • Using Google Webmaster Tools www.carbon8.com | www.boulderseomarke3ng.com
- 25. Important Items You Can Check Yourself • Using Google Webmaster Tools www.carbon8.com | www.boulderseomarke3ng.com
- 26. Important Items You Can Check Yourself • Using Google Webmaster Tools www.carbon8.com | www.boulderseomarke3ng.com
- 27. Free Tools • From Google: – Page Speed Test: h]ps://developers.google.com/speed/pagespeed/insights/ – Mobile Analyzer: h]ps://www.google.com/webmasters/tools/mobile-‐friendly • SEO SiteCheckup: h]p://seositecheckup.com/ • WooRank: h]p://www.woorank.com/ • Screaming Frog: h]p://www.screamingfrog.co.uk/seo-‐spider/ • Panguin Tool: h]p://www.barracuda-‐digital.co.uk/panguin-‐ tool/ www.carbon8.com | www.boulderseomarke3ng.com
- 28. Paid Tools • Moz: h]p://moz.com/ – Ability for Historical Rank Tracking • SEM Rush -‐ h]p://www.semrush.com/ – Great for CompeFFve Analysis • Spyfu : h]p://www.spyfu.com/hq.aspx • MajesFc SEO: h]p://www.majesFcseo.com/ • Raven Tools : h]p://raventools.com/ • Word Tracker : h]p://www.wordtracker.com/ www.carbon8.com | www.boulderseomarke3ng.com
- 29. On-‐Page, Content Marke3ng, Off-‐Page and Social Media Marke3ng Sample Audit Report www.carbon8.com | www.boulderseomarke3ng.com
- 30. Measure and Manage www.carbon8.com | www.boulderseomarke3ng.com
- 31. Tools to Measure www.carbon8.com | www.boulderseomarke3ng.com
- 32. www.carbon8.com | www.boulderseomarke3ng.com Social Media Monitoring Tools • h]p://www.brandwatch.com/2013/08/top-‐10-‐free-‐social-‐media-‐ monitoring-‐tools/ • h]p://socialmediatoday.com/pamdyer/1458746/50-‐top-‐tools-‐ social-‐media-‐monitoring-‐analyFcs-‐and-‐management-‐2013 • h]p://venturebeat.com/2013/12/20/top-‐10-‐social-‐media-‐ analyFcs-‐tools-‐the-‐venturebeat-‐index/ • h]p://smallbiztrends.com/2013/09/social-‐media-‐analyFcs-‐ tools.html
- 33. How to Track www.carbon8.com | www.boulderseomarke3ng.com
- 34. Upcoming SEO 201 Web Seminar Feb 26, 2015 from 10:30 am – 1:30 pm MST: SEO 201 Online Workshop – Power Boost Your Visibility on Google Learn more and register at: http://feb-26-seo-201-web-seminar.ezregister.com/ or www.boulderseomarketing.com Get $30 off the $129.00 registration fee with code: BSM www.inboundwriter.com | www.boulderseomarke3ng.com
- 35. THANK YOU Questions? Connect with Chris: LinkedIn: h]p://www.linkedin.com/in/chrisraulf TwiMer: h]ps://twi]er.com/swisschris Google+: h]ps://plus.google.com/+ChrisRaulf Connect with Boulder SEO Marketing: LinkedIn: h]p://www.linkedin.com/company/boulder-‐seo-‐markeFng TwiMer: h]ps://twi]er.com/MarkeFngSEOWiz Facebook: h]ps://www.facebook.com/BoulderSEOMarkeFng Google+: h]ps://plus.google.com/+BoulderseomarkeFng Connect with Carbon8: LinkedIn: h]p://www.linkedin.com/company/carbon8-‐markeFng TwiMer: h]ps://twi]er.com/Carbon8ed Facebook: h]ps://www.facebook.com/Carbon8MarkeFng Google+: h]ps://plus.google.com/+Carbon8/ www.carbon8.com | www.boulderseomarke3ng.com