Seo audit of your website
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An SEO audit analyzes a website's technical aspects to determine if it is search engine friendly. The audit checks five key things: the robots.txt file which directs crawlers, the XML sitemap which lists pages, the cached version which shows how pages are indexed, the number of indexed pages, and page load times which impact user experience. Performing regular audits helps identify issues to improve a website's visibility and rankings.
Seo audit of your website
- 1. SEO Audit Of Your Website F R O M : M A R K E T I N G 1 0 1
- 2. Introduction • Search engine optimization means optimizing the website as per the webmaster guidelines so that whenever a website crawler covers the website, it would be easy for the crawlers to navigate through the website structure and understand the purpose of the website. This is referred to as indexing. • To start Search Engine Optimization for any website, the first step is to perform an SEO audit of the website.
- 3. What is SEO Audit of the Website? SEO audit is basically analyzing all the technical points of the website to check whether it is search engine friendly or not. There are plenty of tools available online to perform an SEO audit but most of them have a lot of limitations. It is better to do it manually to get a clearer picture of what needs to be improved.
- 4. H e r e a r e t h e f i v e t h i n g s o n e m u s t c h e c k w h e n d o i n g a n S E O a u d i t .
- 5. Robots.txt • This is the first file, which crawlers go through before entering into the website. It is used to indicate those parts of the website, which the webmaster does not want to be accessed by search engine crawlers. • It is stored in the root folder of the website and can be accessed via www.domain.com/robots.txt. • An auditor should check whether every important section of the website is accessible to the crawler or not, as some CMS’s automatically creates this file and it might not be according to Google webmaster guidelines. • Make sure disallow is not followed by “/” as this will block all web crawlers from crawling the content.
- 6. XML Sitemap • This is a file where the webmaster can list out all the web pages of a website to inform search engines about the organizational structure of the whole website. This file is basically an add-on for crawlers to crawl the site more intelligently and efficiently. • It is stored in the root folder of the website and can be accessed via www.domain.com/sitemap.xml • An auditor should check if it the sitemap is present on the website or not. The webmaster should also ensure that it contains only the most important URLs of the website.
- 7. Cached version • This is that version of the webpage which Google uses as a snapshot of the page. Google examines this and stores this version as a backup. This version tells the webmaster how the crawler has indexed the webpage. • The header at the top of the Google cached version indicates when was the last time that a crawler came on the website. • An auditor should ensure that the cached version of the page should be exactly the same as the original version. It can be done by cache:domain.com.
- 8. No of pages • Creating a dense website with proper interlinking within the website is one of the key factors in ranking. • An auditor should perform a site:<website name> to get an overview of the number of pages indexed by search engines from the particular domain and ensure that irrelevant pages from the website are not being indexed.
- 9. Page load time • It is the time taken to download and display the contents of the webpage in your browser. • This is one of the most important ranking factors and performance metrics, that directly impacts user engagement and a business’s end-goals. • An auditor should check the page load time of a few important pages on the website. If the time taken is more than industry standards, the developers should aim to minimize the load time as much as possible. This can be done by tools such as test my site or page speed insight.
- 10. There are several other factors which determine the value and ranking of a particular website in Google’s eyes. But these five factors mentioned above are the five most important factors one should consider while performing an SEO audit. For more similar blogs, visit: http://marketing101.in – Everything about marketing your business in the digital age