SEO Checklist for Google Mobile First Index
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Nichola Stott discusses key factors for optimizing mobile-first indexing, emphasizing site speed, mobile responsiveness, and effective tag management. The document outlines nine critical areas to assess for mobile performance, including structured data and user journey experience. Recommendations include improvements such as HTTP/2 implementation, image optimization, and utilizing service workers to enhance user experience.
SEO Checklist for Google Mobile First Index
- 2. Nichola Stott Nine Things We’re Checking for a Mobile First Index nicholastott
- 3. @nicholastott “experiment over the coming months …and we’ll ramp up this change when we’re confident that we have a great user experience.” Webmaster Central: Nov. 16
- 4. Opportunity to Blow Away Competitors @nicholastott
- 5. Opportunity to Blow Away Competitors Site Speed 3G 19 Seconds Average Load Time >3 Seconds 53% Abandonment Time DoubleClick: SEP. 16
- 6. Make no assumptions Check sample in device lab 01. Check Mobile Agent/Client Handling @nicholastott
- 7. Little to do: • Behavioural analysis –GA (desktop vs. mobile) • Commercial analysis • Speed, UX Content, UX Journey 01. Mobile Handling/Responsive @nicholastott
- 8. This is for you… 01. Mobile /Dynamic/Different @nicholastott
- 10. @nicholastott “Multiplexing is a method… by which multiple HTTP requests can be sent and responses can be received asynchronously via a single TCP connection.” Multiplexing Tutorial: QNIMATE - Link
- 11. 02. Speed/HTTP2 @nicholastott HTTP/1.1 HTTP/2 Head of line – resources Multiplexed resources Priority queue – ‘educated’ guess Prioritised by type & context Queue held on client Browser to server Keep-alive – stated Keep-alive enabled default
- 12. 03. Speed/Front-End @nicholastott • Image optimisation – change driver • Google’s RAIL framework
- 13. 03. Speed/Front-End/Image Spriting @nicholastott Image spriting - top 5 change-driving performance improvements
- 14. 03. Speed/Front-End/SPRITING @nicholastott Image spriting HTTP/ 1.1 still beat HTTP/2 in these experiments. Octo: Dec 15 Link
- 16. 03. Speed/Front-End/RAIL @nicholastott RAIL Guideline Response Response <100ms Animation Frame 10ms (scrolling/touch drag) Idle • Use to complete deferred work • Keep pre-load to minimum Load Deliver <1000ms
- 18. 04. Tag Handling @nicholastott Make no assumptions Check if different/dynamic
- 19. @nicholastott 04. Tag Handling • Free Chrome Extension • Analyse and fix • Audit and compare • Navigate to URL • Use dev tools to spoof agent
- 20. @nicholastott 04. Tag Handling/GTM GTM takes tags out of inline code. Speed down = site performance up.
- 22. @nicholastott 20% 05. Structured data Of mobile searches are voice search SEL: May 16 Link
- 23. @nicholastott 05. Structured data • Be top 3 • Answer on the Page • structured data for lists, tables, charts Get into Featured Snippets Featured Snippets :Rob Bucci - STAT “star wars cast” QUERY
- 24. @nicholastott 06. Service Workers Seek to solve biggest problem – no connectivity Replacement to AppCache Browser runs in background – separate to web page
- 25. @nicholastott 06. Service Workers SEE Pierre Far – Mobile SEO Guide: Link
- 26. @nicholastott 06. Service Workers/More Reading Service Worker API – W3C Schools Using Service Workers – Mozilla Service Workers: An Introduction - Google
- 27. @nicholastott 07. URL Hierarchy/Ecosystem Mobile Desktop AMP Canonical AMPAlternate Don’t Rely on Alternate/Canonical to infer hreflang!
- 28. @nicholastott 08. Content Experience 9.58% Higher bounce rate on mobile DoubleClick: SEP. 16
- 29. @nicholastott 08. Content Experience • Use words efficiently • Natural language helps voice and scan • If not mobile first – then mobile smart design
- 30. @nicholastott “…needs to provide the user with journey(s) and functionality to complete their priority tasks .” 09. Journey Experience Think With Google
- 31. 09. Journey Experience @nicholastott Simple UX review and scoring system for top revenue driving landing pages/ templates if wide-range ecommerce
- 32. Appendix: Ten Things We’re checking 01. Mobile Handling 02. HTTP/2 03. Front End Optimisation 04. Tag Management 05. Structured Data 06. Service Workers 07. URL Hierarchy/Rel 08. Content Experience 09. Journey Experience
- 33. Armageddon Lost in Space Deep Impact Sphere Star Trek Insurrection Appendix: Films of 1998 Thanks for listening: Nichola Stott, theMediaFlow, Opus House Stables, Herriard, +44(0)1256 384890