SEO: Core Understanding, Solid Strategy & Advanced Tactics
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The document outlines essential strategies and tactics for effective SEO, emphasizing a thorough understanding of search patterns, competition analysis, and content quality. Key components include research tools, technical SEO practices (like internal linking and structured data), and the importance of backlinks and social sharing. It also addresses common technical mistakes and offers solutions to improve website visibility and ranking.
SEO: Core Understanding, Solid Strategy & Advanced Tactics
- 1. SEO Core Understanding, Solid Strategy & Advanced Tactics Islam Ameen Product Manager, WUZZUF
- 2. Research & Discovery Content Technical Backlinking & Social
- 4. Research & Discovery Whatβs the problem? How people search for solutions? Competition
- 5. Research & Discovery Tools: Google Trends Google Keyword Planner Γbersuggest - Suggests modifiers (i.e. alternative keywords) Moz SEO Toolbar SpyFu, SimilarWeb, MozPro - Competitive Analysis
- 8. Query How much is it used? What are the page(s) we're offering? Avg. position in SERP Competition Jobs in alexandria 80 /a/jobs-in-alex andria 1 Research & Discovery
- 9. Content
- 10. Content Good helpful content Related to your research Cover the questions people ask in their queries Words vs Images vs Videos? Avoid βKeyword Stuffingβ "Our cheap iPhone 7 is the best cheap iPhone 7 for all your Apple phone needs. Get our iPhone 7 with discounts before it's too late."
- 11. Hummingbird 2013 RankBrain 2015 Good Read: FAQ: All about the Google RankBrain algorithm
- 15. Ref.: Tactical Keyword Research in a RankBrain World - Moz.com
- 16. Technical
- 17. Technical URL, Page title, Headers Internal Linking Pagespeed Mobile Friendly Metas & Canonical Structured Data
- 18. URLs, Page Titles, Headers and Metas
- 19. Internal Linking Internal Distribution of Links => Internal Votes => Important Pages
- 20. Internal Linking Challenges: Coverage: Link to every page Prioritization: Frequency & Position Depth: Important Page? => Less clicks to reach it from homepage Ref.: Google: Importance of Link Architecture
- 21. Internal Linking Coverage If no links, how will Google know the page exists? No links => Vote of no confidence When linking to a page, you provide the crawler with a path to discover that page
- 22. Internal Linking Prioritization Frequency of linking & Link Position => Votes => This is an important page
- 23. Internal Linking Prioritization: Homepage - Above the fold Homepage - Rest of page Every page - Main Navbar Some pages - Sidebar links Footer links
- 24. Internal Linking Depth Make important links => Max 2 clicks away from homepage All pages => Max 5 clicks
- 26. Being Mobile Friendly High Ranking Factor on Mobile Check on Google Mobile-Friendly Test
- 27. Page Speed Measure on Google PageSpeed tool You should get above 85%
- 28. Structured Data Ref.: Google Rich Results
- 29. Structured Data
- 30. Structured Data
- 31. Structured Data Schema.org Google Structured Data Testing Tool
- 32. Duplicate Content Common Technical Mistakes
- 33. Common Technical Mistakes Duplicate Content Problem How does Google react? Solution
- 34. Common Technical Mistakes URL Parameters 0 3 Different pages for Google
- 35. URL Parameters - Fix Parameter changes content => Leave everything Parameter doesnβt change content (e.g. website.com/page?id=123): 1. Use Canonical URLs <link rel="canonical" href="https://website.com/page" /> 2. Configure Parameters in Webmaster-Tools Common Technical Mistakes
- 36. URL Parameters - Fix 2. Configure Parameters in Webmaster-Tools Common Technical Mistakes Learn more: Configuring URL Parameters in Webmaster Tools
- 37. URL Parameters - Fix Pagination Parameters: <link rel="canonical" href="{link of current page}" /> <link rel="prev" href="{link of previous page}" /> <link rel="next" href="{link of next page}" /> Common Technical Mistakes Ref.: Google: Handling Paginated Content
- 38. Backlinking & Social Sharing Ref.: The advice that backlinks donβt matter for SEO is BS
- 39. Backlinking & Social Sharing Backlinking Matters! Links for High Domain Authority => Higher SEO Juice 1 link from 10 Sites better than 10 links from 1 site Social sharing: Not about the sharing buttons, Viral content that solves problems
- 40. Research & Discovery Content Technical Backlinking & Social How are people searching for things related to your product? How are you serving such queries? Competition? Is my content useful? Content relevant to search queries weβre targeting? URL, Page title, Headers, Metas Sitemap Internal Linking Pagespeed Mobile Friendly Canonicals Structured Data How many are linking to my site / my pages? Links from sites with high domain authority are preferable Social sharing β
- 41. More References How to do programmatic SEO like Yelp and Thumbtack by Bernard Huang Look for Matt Cutt video, all of them here: TheShortCutts.com Moz Blog Quora.com - Search for any SEO question We Analyzed 1 Million Search Results. Hereβs What We Learned About SEO