SEO First CMS

Editor's Notes

• #4: According to aHref
• #10: Search is evolving in 2 areas Page Experience and Conversational Search
• #14: What Donald Duck character - Fictional person connected with a creative work. Donald Trump – Person working in Govt Organization (Property Candidate >> Type: Vote action)
• #15: Complex systems- Vocabulary updates- Schema model understanding Ineffective mark up- Incorrect nesting- Underutilized schemas- Missing entity association High maintenance costs- Error monitoring- Health check of pages-
• #16: WHAT? Context (what are they searching for)background, knowledge, WHY? Intent (Why they are searching )Locationpast history HOW – ENTITIES + SCHEMAS Measure Impact
• #19: Structured data markup Help search engines find, associate, and store entities in the knowledge graph Enables search engines to understand website content
• #21: Brands must question everything they knew and understand shifts in their behavior Delivering brand experience at distance - Creating Joy through Immersive Experience Culture & Employee Experience Digital Experience when customer finally get to your brand  Page Experience when customer starts interacting with your brand Delivering Memorable Omnichannel Brand Experience
• #24: Problem we are solving – Why from client perspective Scenarios In which it will be used Swiss army knife – what all does it enable Benefit Why Who when where – all scenarios (5 to 6 max)  Rasna  Top 5 page requests – replaced w Page studio What is needed to enable
• #26: Who – Age, Geo, Devices, Touch Point What – Information, Channels
• #29: Users can easily move across channels: research products online; see and try them out in the store or at a physical location; go back online to complete the purchase and manage after-sales details, such as tracking and warranties; and return the item, if necessary, in-store. improved privacy, seamless channels, thoughtful human intervention—that provide a more effective, sophisticated digital experience. It is a very nice flywheel. n early 2021, the EY Future Consumer Index (Index), which has surveyed thousands of consumers since the early days of the pandemic, found that 80% of U.S. consumers are still changing the way they shop. Sixty percent are currently visiting brick-and-mortar stores less than before the pandemic, and 43% shop more often online for products they would have previously bought in stores. One of the most significant effects of Covid-19 is the realization that, for many of us, geographical location has become less relevant — so long as there’s an internet connection. This flexibility allows more consumers to move away from urban centers; the latest Index data shows that 26% of respondents plan to live in less densely populated areas, up from 22% in April of 2020.
• #30: Platform & Integration Chatbots Speed & Core Vital, AMP FAQ Integration and Automation Team Collaborations – Workflow, Project Management
• #33: Who – Age, Geo, Devices, Touch Point What – Information, Channels
• #38: Crawling & Indexing Page Experience Schemas & Clickability Content & Relevancy Links and Authority
• #43: Who – Age, Geo, Devices, Touch Point What – Information, Channels