SEO For WooCommerce
- 3. What is SEO? Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Source: https://en.wikipedia.org/wiki/Search_engine_optimization
- 4. SEO Factors • Technical • Content • Popularity On-page SEO Off-page SEO
- 5. SEO Pyramid
- 6. Technical Factors 1. Hosting 2. Mobile friendly website 3. Website structure
- 7. How To Pick Startup Hosting? Start with: • Shared hosting • Linux server with cPanel • Price: 20-50 USD/yr. • Unlimited websites • Unlimited databases • Unlimited traffic • Upgrade options • Search for reviews! 1. Hosting
- 8. • Server: VPS not shared • Reliable hosting • Good hosting speed • WordPress hosting • WooCommerce hosting • Check hosting history and reviews How To Pick A Good Hosting? 1. Hosting
- 9. Responsive Website 2. Mobile Friendly Website By 2020, 80 percent of all mobile data traffic will come from smartphones.
- 10. 2. Mobile Friendly Website • Responsive website • Mobile - first indexing Mobile as the primary view for SEO (Blisk browser - optimize view) • Accelerated Mobile Pages (AMP) o framework for creating fast-loading mobile web pages: (AMP HTML, AMP JS, AMP CDN) o https://www.ampproject.org o AMP WordPress plugin
- 11. Why Accelerated Mobile Pages ? • 53 % of web pages are abandoned if they take more than 3 secs. to load. • 1 sec. delay in website load time can decrease conversions by up to 7 percent. • AMP load pages 2x faster. • Latency 10% of responsive mobile page. • Higher engagement rate with AMP. • Higher viewability rates with AMP.
- 12. GTMetrix Speed Is Mobile Friendly
- 13. Pingdom Speed Is Mobile Friendly
- 14. Mobile Friendly Website Look
- 15. 3. Website Structure • Keep it simple • Accessible within 3-4 clicks • Interlink only closely related and relevant content • Siloing/themeing website • Short and readable URLs • Use "noindex" for: • tags • date archives • author listings
- 18. • https://www.google.rs/search?site=&source=hp&q=google =hp.1.2.0i22i30k1l3.1748.11225.0.16514.23.20.0.3.3.0.115.1 565.19j1.20.0....0...1c.1.64.hp..0.23.1guatda.com/cmx.p572...0._ccf2qdrLv0 • http://weightloss.com/bikini-fit-quick-tips/ • http://cheaphotels.rs/belgrade-serbia/ Dynamic URL vs. Human readable URL 3. Website Structure
- 20. URL length (Uniform Resource Locator) • Theory up to 2083 chars • Recommended 80 - 100 chars • Google shows up to 78 (74) chars • Use URL shortener?
- 21. Organize Your Products • Use categories • Do you have brands? • Use products filtering • Out of stock products (404 warning) • Redirection temporary - 302 vs. permanent - 301 • Duplicate content (rel="canonical "or noindex) • Hidden/not visible content (avoid tabs)
- 23. How To Build A Silo Structure 1. Determine products structure 2. Choose your siloing strategy 3. Plan your linking structure 4. Implement and build your silos
- 24. Silo For Hotels
- 25. Content Siloing A content silo is a method of grouping related content together to establish the website’s keyword-based topical areas or themes.
- 26. Silo Blueprint Level 1: Index page (Do not try to rank it well) Level 2: Hallway pages (Big groups: ex.clothes, footwear, men/women...) Level 3: Doorway pages (Next group level: seasons, occasions...) Level 4: Group pages (Categories: ex. shirts, dresses, suits, shoes, sneakers...) Level 5: Money Page (Products: WordPress T-shirt, WooCommerce sneakers...)
- 27. Content Factors
- 29. Meta description • Length: 150-250 chars • Call to action • Incude focus keyword
- 30. Good Practice • Keyword density • Keyword in the first paragraph • Subheadings must have keyword • Text length Focus keyword
- 31. Long Sentences > 20 Words25%Max.
- 33. Transition Words https://yoast.com/5-tips-improve-readability-blog-post/ 30%Min.
- 34. Flesch Reading Ease https://en.wikipedia.org/wiki/Flesch–Kincaid_readability_tests Between 60 and 80
- 35. Yoast SEO Analysis – All Green
- 36. Who’s The King? Content Is King
- 37. On-Page SEO Is Important
- 38. On-Page SEO vs. Off-Page SEO