SEO in a Mobile First World
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The document discusses the importance of mobile-first indexing in SEO, emphasizing the need for websites to be optimized for mobile devices due to the growing mobile majority. It outlines strategies for ensuring content parity between mobile and desktop versions, the significance of structured data for search engine crawlers, and the need for responsive design. Key recommendations include prioritizing page speed, avoiding interstitials, and adhering to best practices for user experience across mobile platforms.
SEO in a Mobile First World
- 2. WHO IS DAWN ANDERSON @dawnieando dawn.anderson@@move-it- marketing.co.uk move-it-marketing.co.uk linkedin.com/in/msdawnanderson ⢠SEO%&%Digital%Marketing%Consultant%6 Move% It%Marketing ⢠Lectures%at%Manchester%Metropolitan% University%Business%School%on%(Search% (organic%(SEO)%&%paid%(PPC)%SEM)%&% Integrated%Digital%Marketing%Strategy% ⢠Contributes%at%Search%Engine%Land,%Search% Engine%Journal,%State%of%Digital,%Smart% Insights ⢠Speaker%&%Trainer,%Search%Marketing%Expo% (SMX),%MozCon,%Brighton%SEO,%SASCON,% Ungagged,%PubCon,%State%of%Search,% General%Assembly%â UK%&%International ⢠Over%11%years%online%marketing%experience
- 8. It is after all about the Global Mobile Majority
- 9. We are mostly going to look at âas a means of indexing documents in a search engineâ here today
- 10. As we know
- 11. Surely it makes sense for Search Engine Results Pages to also be made up of mobile alternative web pages?
- 17. 2018
- 23. Historically⌠mobile sites have been crawled and then indexed and ranked based on their desktop equivalent BUT NOW Image credit: Moz / Bridget Randolph
- 27. How aboutâŚTabs & concertinas & mobile-first indexing?
- 28. Ensure search engine robots can access content hidden for UX using javascript <div class="tab"> <button class="tablinks" onclick="openCity(event, 'London')">London</button> <button class="tablinks" onclick="openCity(event, 'Paris')">Paris</button> <button class="tablinks" onclick="openCity(event, 'Tokyo')">Tokyo</button> </div> Search'engine' crawlers'âmostlyâ' wonât'be'able'to' access'these'tabs
- 34. How$about$ dynamic$serving$ web$pages? âWhen a mobile user or desktop user is detected different content for each is delivered from the same web page URLâ
- 36. ⢠Ensure(both(the(mobile(and(desktop(sites(serve( structured(data ⢠Ensure(Googleâs(crawlers(can(access(the(mobile( version(of(the(site((and(desktop(too(of(course) ⢠No(change(is(needed(for(canonical(links(on(mobile( sites(at(this(point. ⢠Ensure(the(mobile(site(is(verified(as(a(separate( property(in(Google(Search(Console.
- 39. DESKTOP ONLY? IT WILL STILL BE INDEXED X X
- 42. AMP$PAGES$CAN$LOOK$âVERYâ$ DIFFERENT$TO$YOUR$OTHER$PAGES YOU SHOULD SPEND SOME TIME ON: ⢠Content&parity ⢠Internal&link&parity ⢠Navigation&configuration ⢠Call&to&action&parity Check&everything& twiceâŚ&at&least Even&without&mobile< first&when&you&add& AMP&a&lot&of&traffic& becomes&âAMPâ
- 43. AVOID&&ERRORS
- 51. Combine Page Speed Tests
- 56. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOU YOU$SHOULD$BE$MOBILE- FRIENDLY$ANYWAY
- 60. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOU YOU$NEED$TO$PRIORITIZE$ KEY$CONTENT$ (Keep$it$lean)
- 65. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOU MOBILE'FIRST,IS,MORE,TASK, DRIVEN
- 67. Donât presume people are âon the goâ
- 68. Compare device queries in Google Search Console
- 80. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOU Search'engines'are'also' redesigning'their'own' âwebsitesâ'to'be'mobile5first
- 84. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOUFollow%their%mobile-first%UX% lead
- 92. Enable'gzip compression'via'caching' plugins,'.htaccess or'via' compression'plugins MOBILE NO INTERSTITIALS ON MOBILE THANK YOU THE$SEARCH$BOX$IS$ONLY$ ONE$OPTION$IN$MOBILE2 FIRST$INDEXING
- 96. Voice&&& Assistive& Search ⢠Keep$sentences$short ⢠Understand$âactionsâ ⢠Put$answers$at$the$ beginning$to$sentences$and$ paragraphs ⢠Most$results$from$ structured$data ⢠Tables$are$a$problem